ASSOCIATE PRODUCER (Sales)

Gusto Worldwide Media; Ottawa; On-site; CAD 70,000 - 95,000; Full time

Job summary

Gusto Worldwide Media is seeking an Associate Producer to engage national brands in Canada, evaluating their suitability for integration in our television shows. You will lead high-level discovery meetings with senior marketers and C-level executives, research brand objectives, and articulate how brands can participate in storylines.

The role requires energy, strong follow-through, and the ability to manage a fast-paced schedule.

Qualifications

• 2+ years in business development or client-facing sales roles.
• Experience speaking with C-level or senior marketing executives strongly preferred.
• Media, advertising, production, or agency background is a plus.
• Strong organizational skills and detailed follow-up habits.

Responsibilities

• Brand Qualification & Discovery: conduct 10–15 brand meetings weekly with executive decision-makers to assess fit for TV integration.
• Presentation & Program Education: clearly communicate integration opportunities and production timelines to senior marketers and C-suite executives.
• Preparation & Follow-Up: research brands, prepare talking points, send tailored follow-up materials, and schedule closing conversations.
• CRM Management & Reporting: maintain up-to-date records, track leads, and report on pipeline progress.
• Prospecting: perform outbound outreach and attend trade shows to generate opportunities.
• Attend shoots and support brand participants during production days.

Skills

Verbal communication

Strategic questioning

Executive presence

Cold calling

CRM proficiency

Lead generation

Research tools

Follow-up discipline

Tools

LinkedIn

RocketReach

LeadIQ

AI tools

HubSpot

GoHighLevel

Job description

The Associate Producer will be responsible for engaging national brands (Canada) and companies to evaluate their suitability for integrated participation within one of our television shows. This role requires strong communication skills, intellectual curiosity, professionalism, and the ability to conduct thoughtful, strategic conversations with senior marketers and C-level decision-makers.

The AP will conduct approximately 10-15 high-level discovery and qualification meetings each week. For each meeting, the AP will thoroughly research the brand, its marketing initiatives, and potential alignment with our shows. During the call, the AP will lead the conversation, ask insight-driven questions, evaluate brand fit, and clearly explain integration opportunities. They will outline expectations including production timelines, workflow, creative involvement, and financial commitments. After each meeting, the AP will follow up with tailored collateral, documentation, and next steps, including scheduling closing conversations for qualified brands.

This role demands high energy, exceptional follow-through, strong sales instincts, and the ability to manage a fast-paced schedule while maintaining accuracy and organization.

Key Responsibilities

1. Brand Qualification & Discovery

• Conduct 10-15 scheduled brand meetings each week with national brands and executive-level decision-makers.
• Lead intelligent, thought-provoking discussions designed to uncover brand objectives and determine suitability for TV show integration.
• Quickly assess brand needs, marketing direction, and fit within program storylines.
• Demonstrate the ability to think on your feet, pivot conversations, and maintain executive presence.

2. Presentation & Program Education

• Clearly communicate integration opportunities available across our TV shows.
• Explain production timelines, storytelling options, creative integration possibilities, and marketing exposure.
• Present participation expectations, including financial commitments and scheduling requirements.
• Confidently deliver presentations to senior-level marketing and C-suite executives.

3. Preparation & Follow-Up

• Research every brand prior to meetings using sales intelligence tools (RocketReach, LinkedIn, LeadIQ) and relevant AI tools.
• Prepare structured talking points and anticipate brand-specific questions or needs.
• Send customized follow-up materials, answers to open questions, and next steps immediately after calls.
• Schedule closing calls to secure commitments from qualified brands.
• Work with production and partnerships leadership to confirm brand fit and integration feasibility.
• Attend shoots and support onsite brand participants, ensuring a smooth production experience.

5. CRM Management & Reporting

• Set up and aintain accurate, up-to-date records in the CRM daily.
• Track lead status changes, communication notes, meeting outcomes, and follow-up tasks.
• Report regularly on progress, pipeline strength, and meeting results.

6. Prospecting

• In addition to scheduled appointments, perform outbound cold calls and outreach to generate supplemental opportunities.
• Attend consumer trade shows as needed to support lead generation and business development efforts.
• Display resilience, persistence, and professionalism in handling frequent rejection.

Key Performance Indicators (KPIs)

• Weekly appointment target: 15 scheduled appointments
• Monthly sales target: Minimum 1 closed deal
• Monthly revenue target: Minimum $49,700
• CRM management: Daily updates and consistent pipeline management
• Sales execution: Demonstrated follow through, timely communication, and strong closing performance.

Required Skills & Qualifications

• Exceptional verbal communication, articulation, and executive presence.
• Strong ability to ask strategic, thought-provoking questions.
• High energy, creativity, and the ability to think quickly during live conversations.
• Expertise using LinkedIn, RocketReach, LeadIQ, and AI tools for research and preparation.
• CRM proficiency (HubSpot, GoHighLevel or similar)
• Strong organizational skills and detailed follow-up habits.
• Comfort with objection handling and high-volume communications.
• Willingness to make outbound cold calls.
• High resilience and comfort with rejection.

Experience Requirements

• 2+ years in business development, partnerships, or client-facing sales roles.
• Experience speaking with C-level or senior marketing executives strongly preferred.
• Media, advertising, production, or agency background is a plus.

Additional Expectations

• Attend studio shoots and support brand participants during production days.
• Represent the company professionally and maintain strong brand relationships.
• Continuously improve call performance, closing effectiveness, and overall communication skills.