Marketing Coordinator, Consumer Shows

Detroit Institute of Arts; Toronto; Hybrid; CAD 45,000 - 55,000; Full time

Job summary

Blue Ant Media is seeking a Marketing Coordinator to support planning and execution of campaigns across our Toronto Home Shows portfolio, including the National Home Show, Fall Home Show and GTA Home Show. You will help drive attendance, exhibitor participation, sponsorship visibility and audience engagement across multiple live events.

In addition, you will work closely with the Marketing Manager, Show Directors, and our Creative, Data and Communications teams to keep campaigns moving and

Qualifications

• 2–4 years of experience in marketing, event marketing, brand coordination, social media, email marketing or live events.
• Strong project management and organizational skills, with the ability to juggle multiple campaigns and stakeholders at once.
• Strong writing, editing and proofreading skills, with an eye for visual design.

Responsibilities

• Coordinate campaign deliverables across digital, social, email, print, paid media and on-site channels.
• Work with the Marketing Manager and Creative Team to brief, traffic and deliver final creative assets.
• Manage paid media specs, deadlines and approvals.
• Maintain marketing calendars, campaign trackers and shared asset folders.
• Create, schedule and publish organic social content across assigned show accounts.
• Reshare tagged content, monitor comments and DMs, and support live social coverage during shows.
• Track growth and engagement KPIs and stay ahead of platform trends.
• Build, schedule and deploy promotional newsletters and show-related email campaigns.
• Monitor email KPIs and help drive ticket sales through email.
• Keep assigned show websites current – dates, ticketing, sponsor logos, exhibitor content and stage schedules.
• Build and update landing pages and promotional content as needed.
• Refresh sites for post-show wrap and prepare for the next show cycle.
• Coordinate exhibitor marketing materials, sponsor deliverables and promo code reporting.
• Attend assigned shows to support on-site marketing execution and real-time content needs.
• Track ticket sales, promo code usage, email results and social engagement.
• Create and distribute attendee and exhibitor surveys, and organize results.

Skills

Project management

Organizational skills

Writing & editing

Social media management

Email marketing

CMS

Public-facing social media

Tools

Mailchimp

Canva

CMS platforms

Meta Business Suite

Microsoft 365

Ticketing platforms

Job description

Marketing Coordinator, Consumer Shows

Blue Ant Media is looking for a highly organized, detail-oriented and creative Marketing Coordinator to support the planning and execution of marketing campaigns across our Toronto Home Shows portfolio, including the National Home Show, Fall Home Show and GTA Home Show.

You will help drive attendance, exhibitor participation, sponsorship visibility and audience engagement across multiple live events. In addition, you will work closely with the Marketing Manager, Show Directors, and our Creative, Data and Communications teams to keep campaigns moving and marketing deliverables on time.

This is a hands-on role for someone who enjoys keeping projects organized, coordinating creative, updating websites, running email and social campaigns, and helping bring live events to life before, during and after showtime.

This role will report to the Marketing Manager, Consumer Shows and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per week.

The anticipated salary for this role is $50,000 per year, with final compensation determined by experience and qualifications.

Core Responsibilities & Duties

Campaign & Marketing Execution

• Coordinate campaign deliverables across digital, social, email, print, paid media and on-site channels.
• Work with the Marketing Manager and Creative Team to brief, traffic and deliver final creative assets.
• Manage paid media specs, deadlines and approvals.
• Maintain marketing calendars, campaign trackers and shared asset folders.

Social Media & Content

• Create, schedule and publish organic social content across assigned show accounts, including exhibitor spotlights, sponsor content and countdown posts.
• Reshare tagged content, monitor comments and DMs, and support live social coverage during shows.
• Track growth and engagement KPIs and stay ahead of platform trends, especially Instagram, Facebook and TikTok.

Email Marketing

• Build, schedule and deploy promotional newsletters and show-related email campaigns for consumers, exhibitors, sponsors and partners.
• Support exhibitor toolkits, ticket offers and post-show survey sends.
• Monitor email KPIs and help drive ticket sales through email.

Website & Digital Updates

• Keep assigned show websites and landing pages current – dates, ticketing, sponsor logos, exhibitor content and stage schedules.
• Build and update landing pages and promotional content as needed.
• Refresh sites for post-show wrap and prepare for the next show cycle.

Exhibitor, Sponsor & Partner Support

• Coordinate exhibitor marketing materials, sell sheets, direct mail and booking campaigns.
• Manage sponsor deliverables across website, social, email and on-site materials.
• Coordinate deliverables with media and promotional partners, including specs, deadlines and approvals.
• Support sponsor, exhibitor and promo code reporting.

On-Site Show Support

• Attend assigned shows to support on-site marketing execution and real-time content needs.
• Create live content, capture social coverage, and coordinate photographers and videographers.
• Escalate on-site issues or PR concerns as needed.

Reporting & Post-Show Wrap

• Track ticket sales, promo code usage, email results and social engagement.
• Create and distribute attendee and exhibitor surveys, and organize results.
• Support post-show recaps and recommendations for future campaigns.

Qualifications

• 2–4 years of experience in marketing, event marketing, brand coordination, social media, email marketing or live events.
• Strong project management and organizational skills, with the ability to juggle multiple campaigns and stakeholders at once.
• Strong writing, editing and proofreading skills, with an eye for visual design.
• Experience creating and scheduling social content, and comfort managing Instagram and Facebook (TikTok is an asset).
• Experience with email marketing platforms such as Mailchimp, and design tools such as Canva.
• Experience updating websites or working with CMS platforms.
• Comfortable being on public-facing social media.
• Proactive, calm and solutions-oriented in a fast-moving environment.

Nice to Have

• Experience with consumer shows, trade shows, festivals, conferences or other live, ticketed events.
• Experience in home, design, lifestyle, wellness, retail or similar consumer categories.
• Familiarity with project management software, Meta Business Suite, Microsoft 365 and ticketing platforms.
• Experience coordinating photographers, videographers or on-site content capture.