Associate Marketing Manager – GATORADE Innovation & Planning

PepsiCo; Mississauga; On-site; CAD 75,000 - 123,000; Full time

Job summary

PepsiCo Canada is seeking an Associate Marketing Manager to lead the growth of the Gatorade sublines and extend the brand into hydration beyond traditional sports. You will develop consumer-centric marketing programs and own execution to deliver short- and long-term results, reporting to the Sr. Marketing Manager of GATORADE Strategy & Innovation.

The role emphasizes collaboration with cross-functional teams and strong brand marketing leadership in a dynamic Canadian market.

Qualifications

• Bachelor’s degree required or equivalent.
• 3+ years of marketing experience required.
• Proven track record of delivering results through collaboration and consumer mindset.

Responsibilities

• Lead development and execution of Integrated Marketing Campaigns across Gatorade Sublines to acquire new consumers.
• Foster collaborative environment with agency teams (Media, In-Store, Creative, PR) and ensure delivery on time and budget.
• Support the Sr. Marketing Manager with Long-Term Planning Cycle including Brand Growth Strategy, Innovation Pipeline & Business Reviews.
• Partner with Sales Strategy, eComm, Field Marketing, Food Service and Shopper marketing to ensure strong customer pull-through and execution.
• Lead brand plans to meet targets (volume, gross sales, profitability, equity).
• Coordinate with US and Global groups for shared learning and alignment.

Skills

Marketing experience

Brand marketing

Cross-functional collaboration

Education

Bachelor’s degree in Business or related field

Job description

Overview

Do you want to help shape the future of one of the world's most iconic brands? We're looking for a passionate Associate Marketing Manager to lead the growth of Gatorade's expanding portfolio. In this role, you'll develop and execute marketing strategies for Gatorade's sublines, helping attract new consumers, unlock new occasions, and extend the brand beyond traditional sports into the broader world of hydration.

As a driven leader, collaborator and strong brand marketer, you will be responsible for building consumer centric marketing programs, acting like an owner and ensuring strength of execution to deliver both short-term and long-term results. This position reports to the Sr. Marketing Manager of GATORADE Strategy & Innovation.

The Company & Brand:

PepsiCo Canada is a growth engine for the CPG industry in Canada and has been recognized as one of Canada's Top 100 employers for7 consecutive years and a top employer for young people. PepsiCo Canada is home to over 60 of Canada’s favourite brands - from the well-loved Lay’s, Doritos, Gatorade and Tropicana brands, to budding disrupters such as bubly, Pure Leaf, Bare Snacks and Off the Eaten Path – there is so much opportunity to make a difference in the Canadian marketplace. We are consumer obsessed and focused on outpacing our competition by being centered on the consumer, developing exciting local brand campaigns and product innovations you’d be proud to share with friends. And our people are our greatest asset. We love working together, challenging the status quo and are proud to be called Marketer of Year by The Dive Awards.

Gatorade, a brand built at the intersection of science and sport, has fuelled athletes for over 60 years by delivering hydration and performance products grounded in research. Gatorade continues to evolve with the needs of modern athletes.

Total Compensation: $75,300 - $122,760

Responsibilities

• Lead the development and execution of Integrated Marketing Campaigns across Gatorade Sublines to acquire new consumers to the Gatorade Portfolio
• Foster collaborative working environment for a comprehensive agency team (Media, In-Store, Creative, PR) and lead the team to deliver impactful execution on time and on budget
• Support the Sr. Marketing Manager with the Long-Term Planning Cycle inclusive of Brand Growth Strategy, Innovation Pipeline & Business Reviews
• Partner with Sales Strategy, eComm, Field Marketing, Food Service and Shopper marketing to ensure strong customer pull-thru and executional excellence for all Powders programming
• Effectively lead and deliver against brand plans to meet key business targets (volume, gross sales, profitability, equity)
• Wire & collaborate with the US and Global groups as needed to ensure shared learning and strategic alignment

Qualifications

• Minimum of Bachelor’s Degree (Business degree preferred).
• 3+ years of relevant marketing experience
• Proven track record of delivering results through best in class collaboration, consumer mindset, complex problem solving
• Self-starter with a high sense of urgency and entrepreneurial spirit.
• Demonstrates and champions innovative ideas that position the brand for leadership in the marketplace
• Exceptional collaboration and communication skills to partner effectively internally and externally to deliver results
• Business a savvy, opportunity seeking team player even when dealing with obstacles in a fast-paced environment
• Sports background is an asset (understanding of & history of playing competitive sports)

Careers to Smile About:

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.