Associate Marketing Automation Manager

carfax; London; Hybrid; CAD 64,000 - 87,000; Full time

Benefits offered by this job

4-day summer work weeks

401(k) matching

Annual bonus program

Casual, dog-friendly office

Job summary

CARFAX is seeking an Associate Marketing Automation Manager to lead data integrity and cross-platform messaging initiatives, coordinating between marketing, product, and data teams. The role focuses on data flow across CDP platforms, reporting, and optimization of messaging strategies.

The ideal candidate will have experience with SMS/MMS/RCS messaging, marketing databases, SQL data extraction, and data visualization tools, while upholding data protection standards.

Qualifications

• 1+ year enabling cross-platform messaging with SMS/MMS/RCS.
• 3+ years using marketing automation tools.
• 3+ years working with marketing databases and consumer data platforms.
• 1–2 years SQL for data extraction and analysis.
• Ability to translate data into actionable insights.
• Experience with data visualization tools (PowerBI/Looker Studio/Tableau).
• Familiarity with data protection laws.
• Knowledge of API and Webhook fundamentals.

Responsibilities

• Serve as SME for data management and database structure across platforms.
• Manage integration of consumer data across marketing and CDP platforms.
• Translate complex reporting into actionable messaging optimizations.
• Create and maintain reporting on marketing KPIs and consumer behavior.
• Establish data quality alerts and monitoring processes.
• Produce regular data-focused presentations for stakeholders.

Skills

Cross-platform messaging

Data storytelling

SQL data extraction

Data governance

Data quality monitoring

API & Webhook fundamentals

Data visualization

Attention to detail

Tools

Iterable

SendGrid

Salesforce

Segment

Job description

Join Team CARFAX as an Associate Marketing Automation Manager

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. Join our team as a Marketing Automation Manager! One last thing : Our four-day week continues in Summer 2026!

At CARFAX we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. The position will require 2 days per week in our London, ON office subject to change with future business needs.

What you’ll be doing:

• Serve as the Subject Matter Expert (SME) for data management and database structure, ensuring the integrity of CARFAX consumer data across all platforms.
• Manage the integration of consumer data across marketing and CDP platforms, acting as the primary technical point of contact for data flow.
• Focus on storytelling with data by working closely with Product and Marketing teams to translate complex reporting into actionable messaging optimizations.
• Create and maintain comprehensive reporting on marketing efforts and KPIs, utilizing data to provide clear narratives on consumer behavior.
• Establish and manage reporting alerts and monitoring processes to proactively identify data anomalies or performance shifts.
• Produce regular data-focused presentations for peers and key stakeholders.

What we’re looking for:

• Minimum 1 year of experience enabling cross-platform messaging with a focus on texting (SMS/MMS/RCS)
• Preferred 3 years of experience utilizing message automation tools (Iterable, SendGrid, Salesforce, etc.).
• Preferred 3 years of experience working with marketing databases and consumer data platforms.
• Preferred 1-2 years of experience preferred with SQL for data extraction and analysis.
• Understanding in data storytelling, with the ability to analyze complex data sets and build reports that provide clear business insights.
• Understanding and preferred previous experience with data management and visualization tools such as QuickSight, PowerBI, Tableau and Looker Studio.
• Familiarity with consumer data protection laws.
• Solid grasp of API and Webhook fundamentals.
• Strong attention to detail and ability to multitask successfully.
• Intellectually curious with an aptitude for learning and trying new things.

Bonus Points:

• Preferably 1 year of experience in web analytics (Adobe Analytics / Google Analytics).
• Proficiency utilizing JavaScript, R, and/or Python.
• Previous SDK Integration and testing experience.
• Experience managing multi-year consumer relationship building (i.e., subscription or membership programs).
• Previous experience migrating to new consumer messaging tools.
• Previous work in the automotive space.
• Two or more years of experience working with Segment (CDP).
• Two or more years of experience working with Iterable, Klaviyo, and/or SendGrid.

Data Integrity & Architecture:

Serve as the technical SME for LMT data,managing the flow and integrity of user information between internal CARFAXdatabases, Iterable, Segment (CDP), etc.

Actionable Data Storytelling:

Translate complex datasets and KPIs into clearnarratives and visualizations to help the Lifecycle Marketing Managers withstrategy and product optimizations.

Governance & Performance Monitoring:

Establish robust data quality alertsand monitoring processes to identify anomalies, ensuring the performance of allcross-platform messaging, and company compliance with data protection laws.

What’s in it for you:

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces.
• For a comprehensive list of benefits, please visit our website: https://jobs.jobvite.com/carfax/p/benefits.

Don’t just take our word for it:

• 10X Virginia Business Best Places to Work
• 10X Washington Post Top Workplace
• 9X Washingtonian Great Places to Work
• St. Louis Post-Dispatch Best Places to Work.

Vacancy Status:

This posting is for an existing vacancy.

Base Salary:

The anticipated base salary range for this position is CAD $64,000 to $86,500 annually. Final base salary will be determined based on geographical location, experience, and qualifications.