Associate Manager, Lifecycle Marketing

EQ Bank | Equitable Bank; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Associate Manager for Lifecycle Marketing. This role focuses on driving customer engagement through innovative marketing campaigns and automated journeys. You will collaborate with various teams to enhance customer experiences while leveraging data insights for continuous improvement. Join a forward-thinking organization that values creativity and innovation in the banking sector, where your contributions will directly impact the customer journey and help redefine banking experiences in Canada. If you thrive in a fast-paced environment and are passionate about customer insights, this opportunity is perfect for you.

Benefits

Competitive discretionary bonus

Market-leading RRSP match program

Medical, dental, vision, life, and disability benefits

Employee Share Purchase Plan

Maternity/Parental top-up

Generous vacation and personal days

Virtual events and professional development allowances

Qualifications

• 3-5 years of experience in lifecycle or email marketing.
• Strong analytical skills to translate data into insights.
• Experience in developing creative briefs and providing feedback.

Responsibilities

• Lead execution of marketing initiatives for onboarding and product adoption.
• Manage creative development process and collaborate with teams.
• Use data-driven analysis to optimize customer journeys.

Skills

Lifecycle Marketing

Email Marketing

CRM Software (MS Dynamics, Salesforce Marketing Cloud)

Data Analysis

Customer Communication Principles

Project Management

A/B Testing

Interpersonal Communication

Education

Post-secondary education in Marketing

Commerce or related fields

Tools

MS Dynamics

Salesforce Marketing Cloud

Job description

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Join a Challenger

Being a traditional bank just isn’t our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what’s possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you’re not afraid of taking on big challenges and redefining the future, you belong with us. You’ll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.

We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.

The Work

Reporting to the Senior Manager, Personal Banking Growth, the Associate Manager, Lifecycle Marketing is responsible for supporting key engagement initiatives and managing the end-to-end implementation and evaluation of product marketing campaigns and automated lifecycle journeys for EQ Bank. This role involves executing customer-facing communications to drive engagement KPIs – including onboarding, activation, deposit growth, product adoption, and banking behaviors while leveraging creative resources, analytics, and CX insights.

The Core Responsibilities

1. Lead the end-to-end execution of marketing initiatives supporting onboarding, funding, product adoption, and deposit growth.
2. Build and optimize automated customer journeys across lifecycle stages, including message development, testing, and reporting.
3. Manage the creative development process, including writing creative briefs and ensuring flawless execution of campaigns. Collaborate with internal agencies, product partners, and legal/compliance teams to deliver impactful programs.
4. Use data-driven analysis and customer insights to test messaging and channels for continuous improvement.
5. Advocate for the customer within the marketing team, ensuring high-quality interactions across all lifecycle stages and channels.
6. Coordinate with Legal, Compliance, Contact Centre, and Operations to ensure alignment on communication timing and content.
7. Collaborate with Customer Care, CX, and Product teams to identify and resolve customer pain points and ensure an omni-channel experience.

Let's Talk About You

1. 3–5 years of experience in lifecycle or email marketing, familiarity with CRM software (e.g., MS Dynamics or Salesforce Marketing Cloud), and knowledge of CASL regulations.
2. Strong understanding of customer communication principles, including clarity, tone, and relevance across journeys and campaigns.
3. Experience developing clear creative briefs and providing actionable feedback for effective marketing communications.
4. Strong analytical skills with the ability to translate data into insights through campaigns and A/B testing.
5. Passion for customer insights and communications to achieve business objectives.
6. Excellent time management skills to handle multiple projects and keep stakeholders informed.
7. Self-starter capable of managing projects independently and building relationships internally and externally.
8. Strong verbal, written, and interpersonal communication skills.
9. Experience working in fast-paced, agile environments with a track record of delivering results.
10. Post-secondary education in Marketing, Commerce, or related fields.
11. Financial Services experience is an asset.

What We Offer (For Full-Time Roles)

• Competitive discretionary bonus
• Market-leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up
• Generous vacation and personal days
• Virtual events and professional development allowances
• The opportunity to be part of a top FinTech creating innovative banking experiences

Equitable Bank values diversity and inclusion, supporting a barrier-free recruitment process and work environment. Candidates will undergo background and credit checks. We look forward to learning about you!