Associate Manager, Digital Media Measurement & Reporting

Canadian Tire Corporation; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Associate Manager for Digital Media Measurement & Reporting. This role is pivotal in transforming marketing strategies through data-driven insights and innovative analytics. You will collaborate with a dynamic marketing team to develop attribution models that enhance campaign effectiveness and optimize ROI. With a focus on mentoring analysts and staying ahead of industry trends, you'll play a key role in shaping the future of marketing at a company committed to diversity and inclusion. Join a forward-thinking organization that values innovation and offers competitive benefits, making a meaningful impact on the lives of Canadians.

Benefits

Store Discounts

Supported Learning

Profit Sharing

Retirement Programs

Mental Health Benefits

Qualifications

• 5+ years of experience in Marketing Statistics focusing on media performance and ROI.
• Strong expertise in attribution modeling and campaign optimization.

Responsibilities

• Develop multi-touch attribution models to measure marketing channel impact.
• Guide data team in refining statistical models for customer behavior forecasting.

Skills

Marketing Statistics

Media Performance Tracking

Marketing Mix Modeling (MMM)

ROI Analysis

Attribution Modeling

Campaign Analysis

Education

Bachelor's Degree

Master's Degree

Job description

What You’ll Do

Our Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada and Give a Toast, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.

The Associate Manager, Digital Media Measurement & Reporting will be responsible for working closely with partners and colleagues to bring leading level measurement and analytics to the CTC marketing initiatives.

Collaborate on Marketing Attribution: Work with the marketing team to develop and refine multi-touch attribution models, mixed marketing model (MMM), assisting the teams to accurately measure the impact of different marketing channels (e.g., email, social media, paid search) on customer journeys and sales. Provide insights to help refine marketing strategies based on attribution results.

Mentoring a team of analysts: Promoting continuous learning and developing systems for monitoring media campaign performance to optimize ROI.

Industry Expert: Staying abreast with industry trends and advancements, incorporating innovative analytics approach to ensure CTC measurement is best in class.

Forecasting and Trend Analysis: Guiding the data team to refine statistical and machine learning models to forecast trends in customer behavior and campaign performance, allowing for proactive adjustments to marketing strategies that maximize ROI.

What You Bring

• A Bachelor’s or Master’s degree in a relevant field and at least 5 years of experience in in Marketing Statistics with a focus on media performance tracking, marketing mix modeling (MMM), and ROI analysis.

• Strong understanding of Marketing Measurement

• Campaign Analysis & Optimization: Deep knowledge of how to track, evaluate, and optimize the effectiveness of marketing campaigns based on performance data.

• Marketing Attribution: Expertise in attribution modeling, including multi-touch attribution, and the ability to apply insights to improve the effectiveness of marketing channels.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.