Associate Manager, Customer Strategy

Canadian Tire Financial Services; Toronto; On-site; CAD 64,000 - 106,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education Programs

Other well-being perks

Career growth opportunities and client

Product discounts

Job summary

Canadian Tire Corporation, Limited is seeking an Associate Manager, Customer Strategy to shape growth by turning customer insights, analytics, market intelligence, and competitive assessments into clear business recommendations. You will work with cross-functional partners to identify opportunities, strengthen customer value perceptions, and drive strategic decisions.

You will independently lead strategic projects, analyze large datasets, and translate insights into executive-ready presentations

Qualifications

• 3-5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or a related field.
• Strong business acumen with ability to understand challenges and develop customer-focused solutions.
• Proven ability to lead projects or strategic workstreams and drive outcomes in a fast-paced environment.
• Advanced analytical and problem-solving skills to translate data into actionable recommendations.
• Advanced Excel skills and experience working with large datasets, data manipulation and modeling.
• Experience using customer research and analytics to inform business decisions and identify growth opportunities.
• Ability to connect customer needs to commercial outcomes and enterprise priorities.
• Excellent communication and presentation skills for senior stakeholders.

Responsibilities

• Lead and independently drive strategic projects and workstreams from insight to execution in an agile manner.
• Shape customer growth strategies by turning insights, analytics, market intelligence, and competitive assessments into actionable recommendations.
• Collaborate with cross-functional partners to identify growth opportunities and support strategic decision-making.
• Translate complex insights into clear, executive-ready presentations and business cases.
• Influence decisions through structured problem solving and data-driven analysis.

Skills

Customer strategy

Insights

Analytics

Consulting

Business strategy

Excel

Stakeholder management

Cross-functional collaboration

Problem solving

Storytelling

Tools

Excel

Job description

What you'll do

• As an Associate Manager, Customer Strategy, you will help shape customer growth strategies by turning customer insights, analytics, market intelligence, and competitive assessments into clear, actionable business recommendations.
• You will work with cross-functional partners across the organization to identify growth opportunities, strengthen customer value perceptions, and support strategic decision-making.
• Lead and contribute to the development of customer and value strategies that drive growth and build competitive advantage.
• Independently lead strategic projects and workstreams, navigating ambiguity, managing stakeholders, and driving initiatives from insight to execution in an agile manner.
• Identify customer needs, behaviours, pain points, and market opportunities through research, analytics, and insights.
• Generate strategic recommendations and innovative ideas that improve acquisition, engagement, retention, and customer value perception.
• Partner with Marketing, Loyalty, Pricing, Merchandising, Customer Experience, Analytics, and other teams to solve business challenges and inform decision-making.
• Analyze large and complex datasets to identify actionable insights, quantify opportunities, and support strategic recommendations.
• Translate complex insights into clear, compelling executive-ready presentations, business cases, and recommendations.
• Influence decisions through structured problem solving, data-driven analysis, and strong strategic storytelling.

What you bring

• 3-5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or a related field.
• Strong business acumen with the ability to quickly understand business challenges, identify opportunities, and develop practical, customer-focused solutions.
• Demonstrated ability to lead projects or strategic workstreams, manage multiple priorities, and drive outcomes in a fast-paced, evolving environment.
• Advanced analytical and problem-solving skills, with the ability to structure ambiguous business questions and translate data into actionable recommendations.
• Advanced Excel skills and experience working with large datasets, including data manipulation, analysis, modeling, and insight generation.
• Experience using customer research and analytics to inform business decisions and identify growth opportunities.
• Ability to connect customer needs and behaviors to commercial outcomes and enterprise priorities.
• Excellent communication and presentation skills, including experience developing materials for senior stakeholders.
• Strong collaboration and relationship-building skills across cross-functional teams.
• A curious, customer-centric mindset with a passion for understanding customer behaviour, uncovering insights, and continuously improving the customer experience.

We’re always looking for great talent!

In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives
• Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts
• Broadband

Salary range: $64,000.00 and $106,000.00 CAD Annual. Our typical hiring range is between $64,000 and $85,000 CAD Annual. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

#LI-NV1 This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.

Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can.

We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here.