Associate Manager, Customer Strategy

Canadian Tire Corporation; Toronto; On-site; CAD 64,000 - 106,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Career growth opportunities

Product discounts

Job summary

Canadian Tire Corporation, based in Toronto, is seeking an Associate Manager, Customer Strategy to shape growth through customer insights and market intelligence. You will lead cross-functional projects, analyze large datasets, and translate findings into clear strategic recommendations for senior stakeholders.

You will partner with Marketing, Analytics, and Merchandising to drive acquisition, engagement, and retention, while delivering executive-ready stories and business cases.

Qualifications

• 3–5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or a related field.
• Strong business acumen and ability to translate insights into practical solutions.
• Experience leading projects and working with senior stakeholders.

Responsibilities

• Lead development of customer and value strategies to drive growth.
• Independently manage strategic workstreams and drive initiatives from insight to execution.
• Analyze datasets to generate actionable insights and inform decisions.
• Translate insights into executive-ready presentations and business cases.
• Partner with Marketing, Loyalty, Pricing, Merchandising, and Analytics teams to address business challenges.

Skills

Customer strategy

Analytics

Presentation skills

Cross-functional collaboration

Excel

Job description

What You’ll Do

As an Associate Manager, Customer Strategy, you will help shape customer growth strategies by turning customer insights, analytics, market intelligence, and competitive assessments into clear, actionable business recommendations. You will work with cross-functional partners across the organization to identify growth opportunities, strengthen customer value perceptions, and support strategic decision‑making.

• Lead and contribute to the development of customer and value strategies that drive growth and build competitive advantage.
• Independently lead strategic projects and workstreams, navigating ambiguity, managing stakeholders, and driving initiatives from insight to execution in an agile manner.
• Identify customer needs, behaviours, pain points, and market opportunities through research, analytics, and insights.
• Generate strategic recommendations and innovative ideas that improve acquisition, engagement, retention, and customer value perception.
• Partner with Marketing, Loyalty, Pricing, Merchandising, Customer Experience, Analytics, and other teams to solve business challenges and inform decision‑making.
• Analyze large and complex datasets to identify actionable insights, quantify opportunities, and support strategic recommendations.
• Translate complex insights into clear, compelling executive‑ready presentations, business cases, and recommendations.
• Influence decisions through structured problem solving, data‑driven analysis, and strong strategic storytelling.

What You Bring

• 3‑5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or a related field.
• Strong business acumen with the ability to quickly understand business challenges, identify opportunities, and develop practical, customer‑focused solutions.
• Demonstrated ability to lead projects or strategic workstreams, manage multiple priorities, and drive outcomes in a fast‑paced, evolving environment.
• Advanced analytical and problem‑solving skills, with the ability to structure ambiguous business questions and translate data into actionable recommendations.
• Advanced Excel skills and experience working with large datasets, including data manipulation, analysis, modeling, and insight generation.
• Experience using customer research and analytics to inform business decisions and identify growth opportunities.
• Ability to connect customer needs and behaviours to commercial outcomes and enterprise priorities.
• Excellent communication and presentation skills, including experience developing materials for senior stakeholders.
• Strong collaboration and relationship‑building skills across cross‑functional teams.
• A curious, customer‑centric mindset with a passion for understanding customer behaviour, uncovering insights, and continuously improving the customer experience.

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well‑being
• Career growth opportunities and product discounts

Broadband Salary range: $64,000.00 and $106,000.00 CAD Annual.

Our typical hiring range is between $64,000 and $85,000 CAD Annual. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role‑specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market‑leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits‑eligible employees and their families, including total well‑being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.