Associate Manager, Customer Strategy

canadiantirecorporation; Toronto; On-site; CAD 64,000 - 106,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education Programs

Product discounts

Job summary

Canadian Tire Corporation, Limited (CTC) seeks an Associate Manager, Customer Strategy to shape growth by turning customer insights and market intelligence into actionable business recommendations. You will collaborate with cross-functional partners to identify opportunities, strengthen value perceptions, and support strategic decision-making.

Lead strategic projects, identify needs, analyze data, and translate findings into executive-ready sessions and recommendations to drive acquisition,

Qualifications

• 3–5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or a related field.
• Strong business acumen to understand challenges and develop practical, customer-focused solutions.
• Demonstrated ability to lead projects or strategic workstreams and manage multiple priorities.
• Advanced analytical and problem-solving skills; able to structure ambiguous questions and translate data into recommendations.
• Advanced Excel skills and experience working with large datasets, data manipulation and modeling.
• Experience using customer research and analytics to inform business decisions and growth opportunities.
• Ability to connect customer needs and behaviours to commercial outcomes.
• Excellent communication and presentation skills for senior stakeholders.
• Strong collaboration across cross-functional teams and relationship-building.
• Curious, customer-centric mindset focused on improving the customer experience.

Responsibilities

• Shape growth strategies by turning insights, analytics, market intelligence, and competitive assessments into actionable recommendations.
• Lead development of customer and value strategies to drive growth and competitive advantage.
• Independently lead strategic projects and drive initiatives from insight to execution in an agile manner.
• Identify customer needs and market opportunities through research and analytics.
• Generate strategic recommendations to improve acquisition, engagement, retention, and value perception.
• Partner with Marketing, Loyalty, Pricing, Merchandising, CX, Analytics to solve business challenges.
• Analyze large datasets to identify actionable insights and support strategic recommendations.
• Translate complex insights into executive-ready presentations and business cases.
• Influence decisions through structured problem solving and data-driven storytelling.

Skills

Customer Strategy

Insights

Analytics

Consulting

Business Strategy

Stakeholder Management

Presentation skills

Tools

Excel

Job description

What you’ll do

As an Associate Manager, Customer Strategy, you will help shape customer growth strategies by turning customer insights, analytics, market intelligence, and competitive assessments into clear, actionable business recommendations. You will work with cross-functional partners across the organization to identify growth opportunities, strengthen customer value perceptions, and support strategic decision-making.

Lead and contribute to the development of customer and value strategies that drive growth and build competitive advantage.

Independently lead strategic projects and workstreams, navigating ambiguity, managing stakeholders, and driving initiatives from insight to execution in an agile manner.

Identify customer needs, behaviours, pain points, and market opportunities through research, analytics, and insights.

Generate strategic recommendations and innovative ideas that improve acquisition, engagement, retention, and customer value perception.

Partner with Marketing, Loyalty, Pricing, Merchandising, Customer Experience, Analytics, and other teams to solve business challenges and inform decision-making.

Analyze large and complex datasets to identify actionable insights, quantify opportunities, and support strategic recommendations.

Translate complex insights into clear, compelling executive-ready presentations, business cases, and recommendations.

Influence decisions through structured problem solving, data-driven analysis, and strong strategic storytelling.

What you bring

• 3-5 years of experience in Customer Strategy, Insights, Analytics, Consulting, Business Strategy, or a related field.
• Strong business acumen with the ability to quickly understand business challenges, identify opportunities, and develop practical, customer-focused solutions.
• Demonstrated ability to lead projects or strategic workstreams, manage multiple priorities, and drive outcomes in a fast-paced, evolving environment.
• Advanced analytical and problem-solving skills, with the ability to structure ambiguous business questions and translate data into actionable recommendations.
• Advanced Excel skills and experience working with large datasets, including data manipulation, analysis, modeling, and insight generation.
• Experience using customer research and analytics to inform business decisions and identify growth opportunities.
• Ability to connect customer needs and behaviors to commercial outcomes and enterprise priorities.
• Excellent communication and presentation skills, including experience developing materials for senior stakeholders.
• Strong collaboration and relationship-building skills across cross-functional teams.
• A curious, customer-centric mindset with a passion for understanding customer behaviour, uncovering insights, and continuously improving the customer experience.

We're always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

Broadband Salary range: $64,000.00 and $106,000.00 CAD Annual.

Our typical hiring range is between $64,000 and $85,000 CAD Annual. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

This posting represents an existing vacancy within our organization.

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits‑eligible employees and their families, including total well‑being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, i