Associate Manager

Tobermory; Toronto; On-site; CAD 72,000 - 126,000; Full time

Benefits offered by this job

Career growth

Education reimbursement

Flexible health coverage

Mental health support

Paid vacation and personal days

Pension plan

Employee discounts

Mentorship programs

Social events

Job summary

Canada Life is seeking an Associate Manager, Digital Analytics to measure and improve digital results across web and mobile platforms. You will create reporting, monitor trends, and support tagging and analytics tools to turn data into actionable insights for better customer journeys and business decisions.

You'll collaborate with marketing, product, UX and engineering teams, maintain dashboards, review KPIs, and ensure privacy compliance.

Qualifications

• Complete a Bachelor’s degree in Analytics, Business, Marketing or Statistics or a related field.
• Have 3 to 4 years of work background in digital analytics or a similar role.
• Have strong knowledge of Adobe Analytics.
• Skilled in tag management tools such as Adobe Launch or tools like Tealium.
• Skilled in tools including Power BI or Tableau or Looker.
• Be skilled in presenting data through reports and visualizations.
• Have strong knowledge of Excel and SQL.
• Understand digital marketing channels including paid media, email and SEO.
• Have work background supporting testing and optimization initiatives.
• Can influence partners by sharing useful insights.
• Show strong attention to detail and focus on data accuracy.

Responsibilities

• Develop and maintain dashboards and reports.
• Use Adobe and Google Analytics.
• Review key performance indicators including engagement, conversion or retention and funnel metrics.
• Study trends and prepare useful insights that support business growth.
• Present findings to both technical and non technical teams.
• Support digital tracking through Adobe Launch, Tealium or similar tools.
• Review and troubleshoot tracking across web and mobile platforms.
• Work with engineering teams to define data layer requirements.
• Support A B testing and multivariate testing activities.
• Recommend improvements for user journeys, content performance and conversion rates.
• Support conversion rate optimization initiatives.
• Work with marketing, product, UX and engineering teams on measurement plans.
• Translate business needs into tracking and reporting solutions.
• Maintain accurate tagging documentation and governance records.
• Make sure data follows privacy regulations and consent management practices.

Skills

Adobe Analytics

Google Analytics

Power BI

SQL

Excel

Data visualization

Marketing analytics

Education

Bachelor’s degree in Analytics, Business, Marketing or Statistics

Tools

Adobe Launch

Tealium

Looker

Tableau

Job description

Associate Manager, Digital Analytics helps measure and improve digital results across web and mobile platforms. Basically the job is about turning information into genuinely useful insights that can back better customer journeys and sharper business decisions.

Here you’ll create reporting, look over digital trends, support tracking tools and help enhance online content using testing. You’ll also team up with different groups so the data stays trustworthy and so future digital plans aren’t just guesses.

Canada Life has a supportive workplace where learning, innovation and career growth are actively encouraged. The organization really cares about people and offers strong resources and benefits to help you do well. See the job post below for more details.

Company Name : Canada Life
Location : London, ON, CA
Toronto, ON, CA
Salary : $71,900 – $125,800 annually
Job Type : Full time
Start date : As soon as possible
Benefits : Career growth support, learning programs, education reimbursement, flexible health and dental coverage, mental health support, paid vacation and personal days, volunteer day, company matched pension, investment options, employee discounts, recognition programs, mentorship programs and social events.

Job Description

• Associate Manager, Digital Analytics is a technology role that supports digital measurement and business insights.
• This is a temporary and full time position with a 12 month contract.
• The role supports web and mobile digital platforms across the company.
• You will work with marketing, product, UX and engineering and other business teams.
• The position focuses on digital reporting and improving online journeys.

Responsibilities

• Develop and maintain dashboards and reports.
• Use Adobe and Google Analytics.
• Review key performance indicators including engagement, conversion or retention and funnel metrics.
• Study trends and prepare useful insights that support business growth.
• Present findings to both technical and non technical teams.
• Support digital tracking through Adobe Launch, Tealium or similar tools.
• Review and troubleshoot tracking across web and mobile platforms.
• Work with engineering teams to define data layer requirements.
• Support A B testing and multivariate testing activities.
• Recommend improvements for user journeys, content performance and conversion rates.
• Support conversion rate optimization initiatives.
• Work with marketing, product, UX and engineering teams on measurement plans.
• Translate business needs into tracking and reporting solutions.
• Maintain accurate tagging documentation and governance records.
• Make sure data follows privacy regulations and consent management practices.

Requirements

• Complete a Bachelor’s degree in Analytics, Business, Marketing or Statistics or a related field.
• Have 3 to 4 years of work background in digital analytics or a similar role.
• Have strong knowledge of Adobe Analytics.
• Skilled in tag management tools such as Adobe Launch or tools like Tealium.
• Skilled in tools including Power BI or Tableau or Looker.
• Be skilled in presenting data through reports and visualizations.
• Have strong knowledge of Excel and SQL.
• Understand digital marketing channels including paid media, email and SEO.
• Have work background supporting testing and optimization initiatives.
• Can influence partners by sharing useful insights.
• Show strong attention to detail and focus on data accuracy.