Associate Director , Social

Publicis Groupe; Old Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as an Associate Director of Paid Social, where you will lead high-impact campaigns and mentor a dynamic team. This role offers the opportunity to develop innovative social media strategies for some of the world's biggest brands, driving business growth through data-driven insights. Collaborate with cross-functional teams to create integrated marketing solutions while staying ahead of platform trends. If you are passionate about social media marketing and eager to shape the future of the industry, this is the perfect opportunity for you.

Qualifications

• 5+ years of experience in paid social media planning and optimization.
• Strong analytical skills with expertise in KPI measurement and performance tracking.

Responsibilities

• Develop and execute paid social media strategies across various platforms.
• Manage client relationships and lead a team of strategists.

Skills

Paid Social Media Planning

Data Analysis

Client Relationship Management

KPI Measurement

Audience Segmentation

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Ads

TikTok Ads

LinkedIn Ads

Snapchat Ads

Pinterest Ads

Job description

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results . Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row

• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

Are you a paid social expert looking to lead high-impact campaigns, drive innovation, and mentor a growing team? Publicis Media is seeking an Associate Director, Paid Social to shape the future of social media marketing while working with some of the world’s biggest brands.

Role:

As an Associate Director, Paid Social, you will be responsible for developing and executing best-in-class paid social media strategies, driving business growth, and leading a team of specialists. You will collaborate with cross-functional teams, oversee campaign performance, and ensure the flawless execution of data-driven, audience-first marketing solutions.

Responsibilities

• Develop & Execute Paid Social Strategies: Oversee paid social media planning, execution, and optimization across platforms like Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X.

• Client & Team Leadership: Manage client relationships, present insights, and guide a team of strategists to deliver high-performing campaigns.

• Performance Analysis & Optimization: Use data-driven insights to refine media strategies, improve ROI, and maximize campaign impact.

• Cross-Functional Collaboration: Work with internal teams (strategy, creative, analytics) and media partners to create integrated marketing solutions.

• Industry Expertise & Innovation: Stay ahead of platform trends and emerging technologies to keep campaigns innovative and effective.

• Mentorship & Team Development: Lead, coach, and inspire a team of specialists, ensuring continued growth and success.

Qualifications

• 5+ years of experience in paid social media planning, buying, and optimization.

• Proven ability to translate business objectives into successful social strategies.

• Experience managing client relationships, presenting strategic insights, and handling media budgets.

• Strong analytical skills with expertise in KPI measurement, attribution models, and performance tracking.

• Familiarity with social media ad platforms, bid strategies, audience segmentation, and campaign execution.

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted