Associate Director, Performance Marketing (18-month contract)

EQ Bank; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive discretionary bonus

Market‑leading RRSP match program

Medical, dental, vision, life, and disability benefits

Employee Share Purchase Plan

Generous vacation policy

Professional development opportunities

Job summary

EQ Bank in Toronto is seeking an Associate Director to lead the performance media program. This role involves strategic leadership and managing the financial aspects of media initiatives. Ideal candidates will have over 8 years of experience in performance media, strong analytical skills, and a proven track record of managing substantial marketing budgets. The position offers a hybrid work model and a comprehensive benefits package including a competitive bonus and professional development opportunities.

Qualifications

• 8–10+ years of experience leading performance media or growth marketing.
• Proven ownership of large, complex marketing budgets.
• Deep expertise in performance measurement and optimization.

Responsibilities

• Own end‑to‑end performance media strategy for EQ Bank.
• Manage overall marketing budget including planning and tracking.
• Lead a hybrid agency and vendor model.

Skills

Performance media leadership

Growth marketing

Budget management

Strategic understanding of media channels

Data analysis

People leadership

Education

University degree in Marketing, Business, Commerce

Job description

About Equitable Bank

Equitable Bank is a Canadian challenger bank serving more than 800,000 customers through EQ Bank and its subsidiary Concentra Bank. As a wholly‑owned subsidiary, it supports credit unions and has over $142 billion in assets under management.

Role Overview

Associate Director, Performance Media – The role is accountable for strategic leadership, financial stewardship, and operational excellence of EQ Bank’s performance media program, owning end‑to‑end outcomes across EQ Bank and REM, leading a hybrid internal + agency model, and serving as senior marketing liaison.

Core Responsibilities

• Own end‑to‑end performance media strategy and delivery for EQ Bank that aligns to growth, acquisition, and efficiency targets.
• Accountable for overall marketing budget management including planning, pacing, tracking, accruals, and all finance submissions.
• Act as the senior decision maker on in‑year investment tradeoffs, reallocations, and optimization decisions.
• Lead and govern a hybrid agency and vendor model, setting scopes, performance expectations, and accountability.
• Serve as the primary marketing lead and point of contact for Marketing Mix Modeling (MMM) and advanced measurement.
• Partner closely with Analytics to translate Mixed Media Model and performance insights into actionable media and investment decisions.
• Provide performance media strategy consultation for REM initiatives, as required.
• Own monthly Growth Notes and lead monthly growth performance meetings for EQ Bank and EQ Bank Business.
• Respond to and manage requests from senior leadership related to media performance and growth insights.Lead, coach, and develop team members and agency partners.
• Operate as a senior cross‑functional partner to Product, Brand, Analytics, and Finance to drive aligned growth outcomes.

Qualifications

• University degree in Marketing, Business, Commerce, or equivalent senior level experience.
• 8–10+ years of experience leading performance media or growth marketing in client‑side and/or top tier agency environments.
• Proven ownership of large, complex marketing budgets, including forecasting, accruals, financial governance, and ROI accountability.
• Deep expertise in performance measurement, optimization and advanced analytics, including Mixed Media model, attribution, and conversion optimization.
• Strong strategic understanding of full‑funnel media channels (offline & online) and the full consumer journey including acquisition and growth levers.
• Experience translating complex data and insights into clear executive‑ready recommendations and decisions.
• Success in leading and governing agencies and vendors within a hybrid or multi‑partner model.
• 3–5+ years of people‑leadership experience with a track record of coaching and developing high‑performing teams.
• Deep experience building strong brands and delivering acquisition and loyalty programs across channels and media.
• Confident, collaborative leader able to influence senior stakeholders and cross‑functional peers in a fast‑paced, performance‑driven environment.
• Highly organized, detail‑oriented leader with strong execution discipline, sound judgment, and the ability to perform under pressure.

Benefits

• Competitive discretionary bonus.
• Market‑leading RRSP match program.
• Medical, dental, vision, life, and disability benefits.
• Employee Share Purchase Plan.
• Maternity/Parental top‑up while you care for your little one.
• Generous vacation policy and personal days.
• Virtual events to connect with colleagues.
• Professional development and comprehensive career development program.
• A fulfilling opportunity to join a leading FinTech and help create a new kind of banking experience.

Location & Work Arrangements

Hybrid work model; office at 2200‑25 Ontario Street, Toronto, ON.

Inclusion & Accessibility

Equitable Bank is deeply committed to inclusion. We support and encourage staff growth. We provide a barrier‑free recruitment process. All candidates considered for hire must pass a criminal background check and credit check to qualify. Candidates who need accommodations are encouraged to request them so they can bring their best selves to this role.