Associate Director, B2B Audience Engagement Editor

Morningstar, Inc.; Toronto; Hybrid; USD 105,000 - 190,000; Full time

Job summary

A leading company in investment insights is seeking a qualified candidate to drive B2B audience growth through strategic content development. The role requires extensive experience in financial journalism and offers a hybrid work environment along with comprehensive benefits, ensuring employee wellness and professional development.

Benefits

75% 401k match up to 7%

Stock Ownership Potential

Company provided life insurance

Comprehensive health benefits

6-week Paid Sabbatical Program

Tuition Reimbursement

Qualifications

• 8+ years of experience in financial journalism, investment writing, or B2B content marketing.
• Deep understanding of financial markets and asset management industry.
• Portfolio of published articles or written work required.

Responsibilities

• Define editorial position and tone for B2B website.
• Edit and write various content assets for multiple platforms.
• Oversee content performance based on engagement data and market trends.

Skills

Editing

Writing

Analytical Skills

Communication

Content Management

Education

Bachelor's degree in English, Journalism, Marketing

MBA or equivalent

CFA designation

Tools

Content Management Systems

SEO Practices

Job description

Morningstar is a global leader in independent investment insights for both retail and institutional investors. We provide comprehensive data, research, and investment management services with over $300 billion in assets under management. Operating in 32 countries, we support financial advisors, asset managers, retirement plan providers, and more .

The Role

In this role, you’ll be a part of the global Audience Strategy and Insights team focused on driving B2B audience growth through onsite content experiences and other digital channels such as search, social media, email newsletters, and third-party platforms . Y ou’ll work with a cross functional team across the corporate marketing as well as the business unit marketing teams , web and digital strategy, investment research , and corporate communications to adapt our research and ideas into useful insights and thought leadership content for advisors, asset managers, and asset owners . You’ll help guard our brand guidelines and content governance standards for quality through editing and writing for a variety of content formats such as blogs, long form assets , data visualization s , podcast s , and video . You’ll ensure our content is optimized , work ing closely with marketing intelligence to understand how our content performed. By connect ing retail and institutional audiences with our invest ment research and data , thought leadership insights , and professional solutions , you will help increase brand awareness, engagement, and consideration of Morningstar while serving our mission of empowering investors .

This role is based in the New York or Chicago office. To foster continuous collaboration, at least three days in the office per week is required .

Key Responsibilities :

• Define a cohesive editorial position and tone for the B2B website through curation of onsite content lineups sourced from various business units , research analysts , subject matter experts, and writers.
• Edit and write as needed a variety of content assets including short blog articles , feature-length research papers , video or podcast scripts, email newsletters, and social media posts.
• Oversee content performance and adjust accordingly based on Morningstar priorities, site engagement data , headline testing capabilities , SEO metrics, and other forms of marketing intelligence.
• B ecome an expert on our audience types and the content topics and formats they prefer to d rive audience growth and engagement.
• Be aware of the top stories driving the market and industry trends with our audiences to evaluate how best to tap into the investing conversation of the day and surface relevant content .
• Connect relevant financial news with our research insights and thought leadership content that our audiences can use and connect to our solutions.
• Be an active editor by coaching writers and analysts on how to best tell their stories .

Qualifications :

• Experience : 8 + years of experience in financial journalism, investment writing, B2B content marketing , or corporate communications , preferably in the asset management or investment management space .
• Education : Bachelor’s degree required (English, journalism, marketing, or related field preferred) . Advanced degree (MBA or equivalent) or CFA designation a plus .
• Expertise : Deep understanding of financial markets, investment concepts, asset management industry, and / or the institutional investor ecosystem .
• Expertise : Excellent editing and writing skills, including an ability to establish a narrative based on conceptual and data-focused themes . A portfolio of published articles or written work is require d .
• Analytical Skills : Strong ability to interpret complex data, derive insights, and communicate findings to executive stakeholders.
• Enterprise Acumen : Proven success working in a global, multi-product, matrixed organization, navigating complex structures, engaging in collaborative problem solving , and driving alignment across diverse stakeholders.
• Working knowledge of content management systems and constructing an editorial calendar.
• Expertise in search engine optimization practices and how to optimize content a plus.
• Superb verbal communication skills as well as organization and attention to detail.

Base Salary Compensation Range

105,260.00 - 189,460.00 USD Annual

Total Cash Compensation Range

131,575.00 - 236,825.00 USD Annual

Compensation and Benefits

At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide-range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide :

75% 401k match up to 7%

• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Physical Health

Comprehensive health benefits (medical / dental / vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plansand coverages

• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disabilityinsurance
• Emotional Health

Trust-Based Time Off

• 6-week Paid Sabbatical Program
• 6-Week Paid Family Caregiving Leave
• Adoption Assistance
• Leadership Coaching & Formal MentorshipOpportunities
• Annual Education Stipend
• Tuition Reimbursement
• Social Health

Charitable Matching Gifts program

• 15+ Employee Resource & Affinity Groups

Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. While some positions are available as fully remote, we’ve found that we’re at our best when we’re purposely together on a regular basis, typically three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.

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