Associate Digital Media Manager

Reckitt; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

A leading company in hygiene, health, and nutrition is seeking an Associate Digital Media Manager to oversee digital campaigns in Canada. This role involves managing campaign performance, collaborating with internal teams, and optimizing strategies for maximum impact. Ideal candidates will have a strong background in digital marketing, experience with biddable channels, and a passion for driving brand growth.

Benefits

Inclusion initiatives

Employee Resource Groups

Parental benefits

Mental health programs

Life insurance

Global share plans

Short-term incentives for eligible roles

Qualifications

• Hands-on experience managing search campaigns across biddable channels.
• Strong knowledge of optimization tools like SA360 and Pacvue.
• Experience leveraging automation for campaign management.

Responsibilities

• Manage digital campaigns across key media channels for Reckitt Core brands.
• Ensure correct campaign setup, performance review, and optimizations.
• Support media activation planning and execution.

Skills

Brand Strategy

Digital Marketing

Media Planning

Collaboration

eCommerce

Creativity

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Google Ads

SA360

Pacvue

Jira

Monday.com

Job description

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Local marketing teams deliver on regional goals in partnership with Sales teams.

With a community of 2,500 marketing professionals and our Marketing Academy, your opportunities to grow and upskill will be extensive.

About The Role

The Associate Digital Media Manager plays a critical role in activating and managing Canada Reckitt digital campaigns in-platform. You will own the day-to-day management of assigned digital campaigns across key media channels for all Reckitt Core brands, ensuring correct campaign setup, performance review, regular optimizations, and sharing performance insights.

The Applied Media Science (AMS) team works closely with external partners and internal teams to ensure campaigns are activated with excellence. Reporting to the Digital Media Manager, you will support best practices in-platform and assist with media activation planning and execution.

Your Responsibilities

• Bachelor’s degree in Marketing, Business, or a related field
• Hands-on experience managing search campaigns across biddable channels, focusing on Search (Google Ads, MSA) and Retail Media networks (e.g., Amazon Ads, Walmart Connect, Loblaws, Instacart)
• Exposure to other biddable channels such as Programmatic (DV360) or Paid Social (Meta, TikTok, Pinterest)
• Strong knowledge of optimization tools like SA360 and Pacvue
• Familiarity with full funnel campaign planning and execution
• Experience leveraging automation (rules, scripts) for campaign management
• Proven track record of managing campaigns that exceed benchmarks
• Previous experience working with digital roles alongside Account Executives/Managers or Programmatic Traders
• Industry platform certifications across programmatic/search/social channels
• Experience with project management tools (Jira, Monday.com)
• Previous agency or publisher roles are preferred

The Experience We're Looking For

• Bachelor’s degree in Marketing, Business, or related field
• Hands-on experience managing search campaigns across biddable channels
• Exposure to channels like Programmatic and Paid Social
• Knowledge of optimization tools such as SA360 and Pacvue
• Experience with full funnel campaign planning
• Automation experience (rules, scripts)
• Proven success in exceeding campaign benchmarks
• Experience working with digital teams in agency or publisher environments
• Relevant platform certifications
• Proficiency with project management tools

This role does not currently sponsor visas or consider international movement.

The Skills for Success

Brand Strategy, Category Strategy, Presentation Skills, Drive Innovation, Storytelling, Creativity, Marketing Optimization, Digital Marketing, Commercial Acumen, Collaboration, eCommerce, Social Media, Media Planning, Media Strategy, Negotiation.

What We Offer

We support our employees through inclusion initiatives, Employee Resource Groups, parental benefits, mental health programs, life insurance, and global share plans. For eligible roles, short-term incentives are also available, aligned with our pay-for-performance philosophy.

Equality

We hire for potential as well as experience. If you feel this role and our company are a good fit, we encourage you to apply. All qualified applicants will receive consideration regardless of age, disability, ethnicity, religion, gender, or other protected statuses.