Associate Brand Manager - VQA

Andrew Peller Limited; Kelowna; On-site; CAD 60,000 - 90,000; Full time

Job summary

Andrew Peller Limited in the Okanagan region is seeking an Associate Brand Manager to drive brand development and consumer marketing across a portfolio of Canadian VQA wines. You will collaborate with winemaking, sales, operations and packaging to bring brands to market, gain hands-on experience in innovation, media, market analysis and commercial execution.

You'll balance big-picture strategy with attention to detail, manage campaigns from concept to launch and monitor ROI, budgets and

Qualifications

• Minimum post-secondary education in Marketing or Business.
• Strong interest in brand building and growth in brand management.
• Experience taking projects from concept through to completion.
• Strong analytical skills to turn data into practical recommendations.
• Commercial and financial acumen with attention to detail.
• Excellent project management and organizational skills with multiple priorities.
• Strong communication and cross-functional collaboration.
• Proficiency in MS Office; Tableau or similar analytics is a plus.
• Willingness to attend occasional industry events in evenings/weekends.
• Interest in wine category and willingness to deepen knowledge.

Responsibilities

• Support development and execution of marketing plans for the Western VQA portfolio.
• Bring brand strategies to life through campaigns, promotions, advertising, media and in-store activations.
• Support new product launches, innovation projects and line extensions from concept through execution.
• Conduct market, category and brand analysis to identify opportunities and inform marketing decisions.
• Track marketing initiatives, measure business impact and assess ROI.
• Manage project budgets and ensure accurate tracking of marketing spend.
• Work with internal and external partners, including creative and design teams, to develop marketing assets and POS materials.
• Maintain marketing calendars and coordinate promotions, activations and product launches.
• Work closely with cross-functional teams including winemaking, supply, estates, packaging and sales to ensure projects move forward successfully.
• Support commercial plans for new and existing products.
• Coordinate marketing administration, including label and product initiation and invoice processing.
• Stay close to the market, consumer and competitive landscape to help identify opportunities for the portfolio.

Skills

Marketing fundamentals

Brand building

Project management

Analytical skills

Financial acumen

MS Office (Excel/PowerPoint)

Tableau (asset)

Communication

Cross-functional collaboration

Ownership mindset

Education

Post-secondary education in Marketing or Business

Tools

Excel

PowerPoint

Tableau

Job description

If you’re a marketer who loves turning ideas into action and wants to build your career in brand management, this is an opportunity to make a meaningful impact on a portfolio of Canadian VQA wines.

As Associate Brand Manager, you’ll gain hands-on experience across brand development, consumer marketing, innovation, media, market analysis and commercial execution. You’ll work closely with teams across marketing, winemaking, estate operations, sales and packaging to bring brands and new products to market.

This is a great opportunity for a curious, commercially minded marketer who enjoys variety, takes ownership and wants to grow your experience in the wine and consumer packaged goods industry.

What the teammate will be responsible for

• Support the development and execution of marketing plans for the Western VQA portfolio.


• Bring brand strategies and positioning to life through consumer campaigns, promotions, advertising, media and in-store activations.


• Support new product launches, innovation projects and line extensions from concept through execution.


• Conduct market, category and brand analysis to identify opportunities and inform marketing decisions.


• Track marketing initiatives, measure business impact and assess ROI.


• Manage project budgets and ensure accurate tracking of marketing spend.


• Work with internal and external partners, including creative and design teams, to develop marketing assets and POS materials.


• Maintain marketing calendars and coordinate promotions, activations and product launches.


• Work closely with cross-functional teams including winemaking, supply, estates, packaging and sales to ensure projects move forward successfully.


• Support commercial plans for new and existing products.


• Coordinate marketing administration, including label and product initiation and invoice processing.


• Stay close to the market, consumer and competitive landscape to help identify opportunities for the portfolio.

What experiences and knowledge you will bring to this role

• Experience across core marketing fundamentals, ideally within a consumer, CPG, beverage, retail or related environment.


• A strong interest in brand building and a desire to grow your career in brand management.


• Experience taking projects from concept through to completion.


• Strong analytical skills with the ability to turn data and insights into clear, practical recommendations.


• Commercial and financial acumen with strong attention to detail.


• Excellent project management and organizational skills, with the ability to manage multiple priorities and timelines.


• Strong communication and relationship-building skills, with the ability to work effectively across functions and with internal and external partners.


• A proactive, solutions-oriented approach and the confidence to take ownership and move projects forward.


• Strong Microsoft Office skills, particularly Excel and PowerPoint; experience with Tableau or other data analytics platforms is an asset.


• An interest in wine and a willingness to develop your understanding of the category and consumer.


• Flexibility to occasionally attend evening or weekend industry events, research or activations.


• A post‑secondary education in Marketing, Business or a related field is an asset.

Most importantly, we’re looking for someone who is curious, commercially minded and ready to take the next step in their marketing career—someone who can balance the big picture with the details needed to bring great brands to life.

Location:

Okanagan | Hybrid
Job Type: [Full-Time/Permanent]
Reports to: Director, VQA Wines