Brand Manager

Iconic Wineries of British Columbia; West Kelowna; Hybrid; CAD 75,000 - 82,000; Full time

Benefits offered by this job

Monthly Wine Program

Health & dental

Paid time off

Hybrid work

Learning & development

Job summary

Iconic Wineries of British Columbia seeks a Brand Manager to lead strategic brand marketing for a portfolio of luxury Canadian wine brands. You will craft storytelling, manage cross-functional partners, and drive multi-channel campaigns from concept through execution.

The role emphasizes consumer insights, brand architecture, and compelling creative development. The position requires 5+ years in brand management within beverage or luxury sectors, a marketing degree, and strong writing and

Qualifications

• Minimum 5 years of progressive experience in brand management and marketing, preferably in the beverage alcohol industry, or in luxury product.
• Completed Bachelor’s Degree in Marketing, Business or related from a recognized institution.
• Formal wine education is an asset.
• Experience managing the creative process - strong instincts, creative and evaluative skills.
• Exceptional creative skills – writing and experience in creative development.
• Impeccable written and verbal communication skills.
• Attention to detail, ability to multi-task and taking initiative.
• High energy with an entrepreneurial drive to succeed.
• Ability to present ideas clearly and concisely.

Responsibilities

• Establish and execute the strategic long-term direction for your portfolio of brands, completing ongoing competitive analysis, consumer insights and benchmarking for all brands.
• Lead brand positioning and architecture refinement leveraging market research and consumer insights.
• Set and execute the annual marketing calendar for your brands across all channels.
• Continuously evaluate current brand performance, market dynamics, competitive landscape, determine opportunities for innovation as well as SKU rationalization.
• Drive a deep understanding of consumer segments and messaging hierarchy for project initiatives.
• Be the brand and consumer expert of your portfolio, acting as a true business partner cross-functionally with all internal and distributor stakeholders to deliver on comprehensive multi-channel strategies.
• Day to day management of briefing process, and development of concepts and creative.
• Craft your brand’s strategies into wine-focused and compelling creative and digital concepts and head-turning copy.
• Deliver toolkits, accolades and communications needed for all channels to surpass their goals, including eCommerce, on-site needs and in-market.
• Manage marketing initiatives from concept through to execution ensuring all projects are on brief and meet the highest creative standards.
• Identify and implement innovative communication, promotional and public relations programs to deliver a competitive advantage.

Skills

Brand management

Marketing

Creative development

Communication skills

Market research

Education

Bachelor’s Degree in Marketing / Business

Job description

Mission Hill Family Est
1730 Mission Hill Road
West Kelowna, BC V4T2E4, CAN

Mission Hill Family Est
1730 Mission Hill Road
West Kelowna, BC V4T2E4, CAN

Role: Brand Manager
Contract: August 2026 – February 2028
Location: Okanagan Valley, British Columbia

At Iconic Wineries of British Columbia, we are the stewards of some of Canada's most iconic luxury estate wineries, including Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery. Nestled in the breathtaking Okanagan Valley, these properties are recognized not only for world-class wines, but also for exceptional architecture, hospitality, craftsmanship, and guest experiences. Our estate wineries remain a reflection of our passion for creating remarkable places that inspire people and stand the test of time.

The Opportunity

As our Brand Manager, you will be responsible for developing and executing the overall strategic brand marketing plans for their portfolio of luxury Canadian wine brands including Red Barn at Jagged Rock, Road 13 Vineyards, Liquidity Winery and Artisan Wine Shops. You have the unique ability to craft compelling storytelling and experience-based initiatives, and understand what drives consumers.

What You’ll Do:

Brand Planning & Strategy

• Establish and execute the strategic long-term direction for your portfolio of brands, completing ongoing competitive analysis, consumer insights and benchmarking for all brands.


• Lead brand positioning and architecture refinement leveraging market research and consumer insights.


• Set and execute the annual marketing calendar for your brands across all channels.


• Continuously evaluate current brand performance, market dynamics, competitive landscape, determine opportunities for innovation as well as SKU rationalization.


• Drive a deep understanding of consumer segments and messaging hierarchy for project initiatives

Brand Execution

• Be the brand and consumer expert of your portfolio, acting as a true business partner cross-functionally with all internal and distributor stakeholders to deliver on comprehensive multi-channel strategies.


• Day to day management of briefing process, and development of concepts and creative.


• Craft your brand’s strategies into wine-focused and compelling creative and digital concepts and head-turning copy.


• Deliver toolkits, accolades and communications needed for all channels to surpass their goals, including eCommerce, on-site needs and in-market.


• Manage marketing initiatives from concept through to execution ensuring all projects are on brief and meet the highest creative standards.


• Identify and implement innovative communication, promotional and public relations programs to deliver a competitive advantage.

What You Bring:

• Minimum 5 years of progressive experience in brand management and marketing, preferably in the beverage alcohol industry, or in luxury product.


• Completed Bachelor’s Degree in Marketing, Business or related from a recognized institution.


• Formal wine education is an asset.


• Experience managing the creative process - strong instincts, creative and evaluative skills.


• Exceptional creative skills – writing and experience in creative development.


• Impeccable written and verbal communication skills.


• Attention to detail, ability to multi-task and taking initiative.


• High energy with an entrepreneurial drive to succeed.


• Ability to present ideas clearly and concisely.

Why Join Us?

Iconic Wineries of British Columbia is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. Thetypical hiring range for this position is $75,000 - $81,500 annually complemented by an end of contract bonus plan; the base pay is determined by market location and job-related knowledge, skills, experience, and education.

As part of our Total Rewards program, we are also proud to offer:

• Monthly Employee Wine Program


• Health and dental benefits, and mental health plans with 24/7 access to a primary care physician via Lumino Health


• Paid time off


• Hybrid work environment (4 days office, 1 day at home)


• An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina.

We are growing a lasting legacy in the wine industry, with people first.

At IWBC, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.