Associate Brand Manager

Mars; Toronto; Hybrid; CAD 71,000 - 93,000; Full time

Job summary

Mars is seeking an Associate Brand Manager to drive promotional activities and brand initiatives for Pringles®. The role requires split time between Bolton and Mississauga, with in-office collaboration and flexible remote options.

You will manage brand plans, analyze data, and collaborate across functions to deliver on brand goals and in-store programs, while maintaining brand guidelines and assets.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 2+ years of Brand Management or Marketing experience in CPG/retail.
• Experience with syndicated data tools Nielsen and Numerator.
• Strong analytical, problem-solving and data interpretation skills.
• Excellent cross-functional collaboration and communication abilities.

Responsibilities

• Develop and implement promotional activities that support brand goals.
• Develop brand plans spanning innovation, communication strategies and in-store programs, with opportunity to lead projects.
• Regularly analyze sales and market audit data, consumer research, and other brand metrics.
• Collaborate with Customer Marketing and other functions to develop sales materials.
• Develop and execute commercial plans for new products with innovation and sales.
• Leverage consumer insights and lead analysis of in-market performance to ensure relevant and impactful brand programs.

Skills

Brand management

Data interpretation

Cross-functional collaboration

Analytical skills

Communication skills

Education

Bachelor's degree in Business or Marketing

Tools

Nielsen

Numerator

Job description

The Associate Brand Manager will participate in preparation, execution and evaluation of the defined activity plan including communication, promotions and other projects in order to achieve business goals.
This exciting position will support one of the most iconic brands on our Savory Snacking team, Pringles®. This position will maintain brand guidelines, creative assets and merchandising standards to ensure consistent visual execution across retail and digital touchpoints.

This role requires split time between the Bolton and Mississauga offices with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including remote work.

What are we looking for?

• Bachelor’s degree in Business, Marketing, or a related field required.
• 2+ years of Brand Management or Marketing experience, with a strong preference for candidates from the CPG or major retail sectors.
• Demonstrated hands-on experience utilizing syndicated and panel data tools, specifically Nielsen and Numerator.
• Proven strategic mindset with strong analytical, problem-solving, and data interpretation skills.
• Exceptional cross-functional collaboration and communication abilities.
• Highly detail-oriented with a proven track record of managing multifaceted projects effectively.

What will be your key responsibilities?

• Develop and implement promotional activities, including initiatives that support brand goals.

• Participate in the development of brand plans that span innovation, communication strategies and in-store programs and have the opportunity to lead projects in these areas, ensuring effective and efficient delivery, on-time and within budget.

• Regularly analyze sales and market audit data, consumer research, and other brand metrics to analyze brand health.
• Collaborate with Customer Marketing and other functions to develop best-in‑class sales materials.
• Develop and execute commercial plans for new products in collaboration with innovation and sales.

• Leverage consumer insights and lead analysis of in‑market performance to ensure our brand programs are relevant and impactful.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best‑in‑class learning and development support from day one, including access to our in‑house Mars University.
• An industry competitive salary and benefits package, including company bonus.

#LI-Hybrid

The base pay range for this position at commencement of employment is expected to be between the below range CAD 71,111.00 - CAD 93,333.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.