Assistant, Search

Publicis Groupe ANZ; Toronto; Hybrid; CAD 36,000 - 46,000; Full time

Benefits offered by this job

Wellness benefits

Birthday leave

Learning & Development opportunities

Mobility within Publicis Groupe

Job summary

Starcom in Toronto is seeking a Search Assistant to support paid search and analytics initiatives for client campaigns. You will help with keyword research, bid optimization, and performance reporting as part of a collaborative team.

The role requires a solid SEM background, the ability to interpret data clearly, and strong communication skills to present insights to clients and internal teams. Growth opportunities and a supportive agency culture are highlighted.

Qualifications

• Paid Search experience, preferably in an agency environment.
• Strong ability to translate data into actionable recommendations.
• Excellent presentation skills, with ability to simplify complex data.

Responsibilities

• Assist day-to-day management of client paid search and analytics programs.
• Conduct keyword research, build lists, analyze volume and competition for recommendations.
• Manage and optimize paid search campaigns including bids and landing pages.
• Analyze ab tests and ad copy variations to inform strategies and copywriting.
• Create paid search reports with performance insights and optimization guidance.
• Stay updated on emerging SEM trends and tools.

Skills

Paid Search

Data interpretation

Tools

Google Ads

Google Analytics

Bing Ads

Search Ads 360

Job description

Company description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Overview

Starcom is looking for a Search Assistant to join our team !

Responsibilities

• Assisting the team with day-to-day responsibilities of client paid search and analytics programs
• Conduct keyword research, build keyword lists, analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy.
• Analyze effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing page strategies.
• Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement.
• Stay up to date on emerging trends.
• Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads.
• Willingness to learn new tools

Qualifications

• Paid Search experience, preferably in an agency environment.
• Good technical SEM background to understand paid search engine optimization.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Ability to independently complete assigned tasks successfully and on-time.
• Organized with high attention to detail.
• Previous experience is an asset but not required

Additional information

Salary

Transparency matters to us. The salary for this position is $40k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted.