Art Director, US

eBay; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in ecommerce seeks an Art Director to oversee creative direction for US CRM campaigns. This role involves leading design efforts for engaging customer communications while collaborating closely with various teams. You will have the opportunity to shape how customers interact with the brand in the US market.

Qualifications

• 5+ years of experience as an Art Director or Senior Designer focused on CRM.
• Strong portfolio showcasing CRM campaigns and customer engagement.
• Proven ability to lead projects from concept to execution.

Responsibilities

• Lead creative direction for US CRM campaigns including email and SMS.
• Collaborate with teams to ensure brand consistency.
• Optimize campaigns based on performance data.

Skills

Adobe Creative Suite

Visual storytelling

Collaboration

Creativity

Education

Bachelor’s degree in Graphic Design

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

After Effects

Cinema 4D

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Art Director, US CRM Creative

Team: eBay Brand Creative

Location: Toronto, Canada

About The Role

Are you a seasoned Art Director with a passion for designing customer-focused, high-impact creative? The eBay Brand Creative team is looking for an Art Director to lead the creative direction for US CRM campaigns. In this role, you will oversee the design and execution of engaging email, push notification, SMS, and other customer communications, all tailored to the unique needs of the US market while aligning with eBay’s global brand standards.

As the lead Art Director for US CRM, you’ll be responsible for guiding our external agency in crafting visually compelling creative that engages customers, drives retention, and enhances their overall experience with eBay. You will work closely with internal and external cross-functional teams including marketing, category BUs, and social strategists, to deliver exceptional customer experiences. You will also have the opportunity to produce in-house creative work for CRM touchpoints as needed.

What You’ll Do

• Lead the creative direction for eBay’s US CRM campaigns, including emails, push notifications, SMS, and other customer communications, ensuring content resonates with US customers and drives engagement.
• Occasionally concept, design, and execute creative for CRM channels, with a focus on customer retention, loyalty, and brand advocacy.
• Ensure brand consistency by adapting eBay’s global brand guidelines to align with the specific tone, voice, and customer needs of the US market.
• Collaborate with cross-functional teams, including marketing, content, design, and copy, to create CRM campaigns that are both visually impactful and strategically aligned with eBay’s marketing goals.
• Present feedback and pitch concepts to stakeholders, including CRM, marketing, and other key teams, ensuring that your vision is communicated clearly and persuasively.
• Optimize and iterate creative campaigns based on performance data, customer feedback, and market trends, continuously improving campaign outcomes.
• Work closely with external agencies to guide the execution of CRM creative while ensuring it aligns with eBay’s standards and US market needs.
• Collaborate with localization teams to ensure all content is culturally relevant and linguistically accurate for US customers.
• Occasional travel may be required for team collaboration or photoshoots.
  
  
  

What You Bring

• 5+ years of experience as an Art Director or Senior Designer, with a focus on CRM creative in the e-commerce or digital marketing space.
• Bachelor’s degree in Graphic Design, Communication Design, or a related field.
• A strong portfolio showcasing CRM campaigns, email design, and customer engagement work across multiple channels.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of After Effects or Cinema 4D is a plus.
• Experience with CRM platforms and tools, and a deep understanding of how to tailor creative for emails, push notifications, and SMS.
• Strong typography, composition, and visual storytelling skills, with an eye for detail and the ability to craft visually engaging and effective content.
• Proven experience leading creative projects from concept to execution, managing multiple projects simultaneously and meeting tight deadlines.
• Ability to work cross-functionally with marketing, copy, and product teams, maintaining strong creative direction and brand integrity.
• A collaborative mindset, with the ability to give and receive constructive feedback
  
  
  

Who You’ll Work With

• A talented team of designers, copywriters, motion designers, and creative directors.
• Cross-functional partners in marketing, content, and product teams, collaborating to deliver customer-centric CRM campaigns.
• A creative, fast-paced environment that values collaboration, innovation, and quality.
  
  
  

Why Join Us

At eBay, you’ll have the chance to shape the customer experience for millions of users in the US market. As the Art Director for CRM creative, you’ll be at the helm of campaigns that drive customer engagement, loyalty, and retention. If you’re passionate about creating visually compelling content, have a strong understanding of the US market, and want to make a direct impact at one of the world’s leading e-commerce brands, this is the role for you.

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