Area Marketing Manager

IG Gestion de patrimoine; Toronto; Hybrid; CAD 87,000 - 105,000; Full time

Benefits offered by this job

Hybrid work arrangements

Health & dental coverage

Disability plans

Pension plan

Employee Share Purchase Plan

Wellness days

Job summary

IG Wealth Management is seeking an Area Marketing Manager to lead sponsorships, events, and digital marketing initiatives across the Greater Toronto Area. You’ll coordinate with advisors and regional leaders to drive brand presence and measurable ROI.

The role requires strong project management, stakeholder engagement, and a focus on data-driven optimization and compliant marketing practices.

Qualifications

• Post-secondary degree/diploma in Marketing, Communications, or related field.
• 5+ years of integrated marketing strategies, sponsorships/events management and digital marketing.
• Digital & AI fluency with web content management systems and analytics tools.
• Strong project & task management; ability to juggle multiple workstreams and meet deadlines.
• Proven stakeholder communication skills and ability to present to senior stakeholders.
• Business acumen with budget tracking, expense management, and financial submissions.
• Proven ability to measure and optimize marketing performance.
• Analytical, creative, and able to solve problems while adhering to compliance requirements.
• Data literacy and ability to cross-reference data sets for discrepancies.

Responsibilities

• Develop and execute area sponsorship and event strategies aligned with regional objectives.
• Identify high-value sponsorship opportunities and integrate with campaigns and advisor engagement.
• Create activation toolkits and engagement plans to maximize sponsorship impact and lead generation.
• Build event landing pages, invitations, and collaterals using IG platforms.
• Oversee end-to-end event planning including budgeting, logistics, and on-site execution.
• Ensure events adhere to brand standards and deliver premium experiences.
• Manage timelines and resources to deliver projects on schedule and within budget.
• Define and track KPIs for events incl. ROI and lead generation; provide actionable insights.
• Report on budget utilization and financial accountability across programs.
• Provide marketing coaching and localized strategy for region vice presidents and advisors.
• Support web content with SEO/AEO best practices and design principles to drive visibility.
• Advise on digital and AI visibility and use analytics to inform optimization.
• Utilize AI tools to enhance workflows and efficiency.
• Collaborate with stakeholders to ensure aligned communications strategy.

Skills

Integrated marketing strategies

Sponsorships/events management

Digital marketing

SEO/AEO

Project management

Stakeholder communication

Budget tracking

Data analysis

Education

Post-secondary degree in Marketing/Communications

Tools

Web CMS

Analytics tools

Social media platforms

Job description

Reports to: Senior Manager, Marketing

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Grade: P7

Division: IGM Marketing

Referral Level: Level 2

Location: Greater Toronto Area, Ontario

Reports to: Senior Manager, Marketing

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.

With a vision to inspire financial confidence, IG Wealth Management is recognized as one of Manitoba’s Top Employers, Canada’s Top 100 Employers, and Best Diversity Employers, aiming to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.

As an Area Marketing Manager, you will lead the planning, execution, and optimization of sponsorships, events, and area digital marketing initiatives that amplify IG’s brand presence and deliver measurable business impact. This role requires strong project management skills, ability to work with multiple business stakeholders, the ability to pace and track KPIs such as ROI, sponsorship effectiveness, and campaign performance, and a focus on creating exceptional experiences for advisors and clients.

Responsibilities Include

Event & Sponsorship Strategy

• Develop and execute area sponsorship and event strategies that align with regional brand objectives and business priorities.
• Identify and manage high-value sponsorship opportunities, ensuring integration with marketing campaigns and advisor engagement initiatives.
• Create activation toolkits and engagement plans to maximize sponsorship impact and lead generation.
• Build event landing pages, invitations, reminder, and collaterals utilizing IG’s best in class platforms.

Project Management & Execution

• Oversee end-to-end event planning, including budgeting, logistics, vendor management, and on-site execution.
• Ensure all events and sponsorships adhere to brand standards and deliver consistent, premium experience.
• Manage timelines and resources to deliver projects on schedule and within budget.

Performance Measurement & Optimization

• Define and track KPIs for events and sponsorships, including ROI, engagement metrics, and lead generation outcomes.
• Analyze post-event performance and provide actionable insights to improve future initiatives.
• Report on budget utilization and ensure financial accountability across all programs.

Advisor & Stakeholder Engagement

• Provide marketing coaching and localized strategy development for region vice presidents and advisors in line with business objectives.
• Provide guidance and best practices to advisors for leveraging digital marketing capabilities, region advertising, and events to build their practice brand.

Digital Marketing

• Support on web content using internal content management systems, applying SEO/AEO best practices and design principles to drive visibility and engagement.
• Advise and provide support on digital & AI visibility, social media to enhance advisor’s practice brand and amplify event activations.
• Leverage web and campaign analytics tools to measure performance and inform optimization.
• Use AI tools (ChatGPT, Writer, Gemini, Claude, etc.) to enhance workflows and efficiency.

Qualifications

• Post-secondary degree/diploma in Marketing, Communications, or related field.
• 5+ years of integrated marketing strategies, sponsorships/events management and digital marketing.
• Digital & AI fluency — knowledge of web content management systems, analytics tools, SEO/AEO, webs design best practices, and social media.
• Project & task management — strong organizational skills to juggle multiple workstreams, meet deadlines independently, and maintain accountability.
• Stakeholder communication — proactive relationship management with stakeholders, plus strong written, verbal, and presentation skills for senior stakeholders.
• Business acumen — proposal development with value-for-cost analysis, budget tracking, expense management, and financial submissions.
• Proven ability to measure and optimize marketing performance.
• Critical thinker, creative, and driven, with strong analytical and problem-solving abilities.
• Compliance awareness — working knowledge of financial services marketing regulations, including disclaimer requirements, and the Compliance approval process for client-facing materials.
• Data literacy — ability to cross-reference data sets and flag discrepancies.

Additional Information

• Travel required.
• Hybrid work environment with 3 days in-person at an IG Wealth Management office.

The expected annual base salary range for this role is $86,500 - $105,000 which is determined based on skills, knowledge and experience and geographic location. In addition to base salary, this role is eligible for annual short-term incentive, health and well-being benefits, retirement and savings plan, paid time off and career development.

Benefits

• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component.
• EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans.
• RETIREMENT SAVINGS PROGRAMS: voluntary Defined Contribution Pension Plan
• WORK LIFE BALANCE: paid volunteer days, competitive time off, including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.
• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

IG is an accessible employer committed to providing a barrier- free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

We thank all applicants for their interest in IG Wealth Management; however, only those candidates selected for an interview will be contacted.

Artificial Intelligence in Recruitment: As part of our Talent Acquisition process, we may use artificial intelligence and automated tools to support activities such as candidate sourcing, application review, and interview scheduling. These tools support the recruitment process; all hiring decisions are made by people.

Please apply before October 30 2026.