Appointment Setter

FORTY FORWARD; Toronto; Remote; CAD 40,000 - 60,000; Full time

Job summary

A growing online health and fitness coaching company seeks an Inside Sales Rep / Appointment Setter. This role involves generating interest, scheduling sales calls, and driving new business revenue. The ideal candidate is proactive, empathetic, and possesses strong people skills. Enjoy a fully remote work environment with unlimited vacation and opportunities for growth.

Benefits

Unlimited vacation & personal time off

Collaborative team support

Training for long-term success

Highest industry pay

Opportunities for growth & advancement

Qualifications

• Ability to work within a dynamic team environment.
• Willingness to collaborate and find solutions.
• Attend weekly meetings.

Responsibilities

• Message prospects and qualify them for sales calls.
• Follow-up with old prospects.
• Maintain accurate data via reports and CRM.

Skills

People skills

Charisma

Integrity

Leadership

Work ethic

Proactivity

Attention to Data

High standards

Poise

Teamwork

Job description

Direct message the job poster from FORTY FORWARD

Co-Founder & CEO at FORTY FORWARD Coaching Systems

DM Outreach + Appointment Setter Job Description

Job Title: Inside Sales Rep / Appointment Setter / Business Development Representative for an Online Health + Fitness Coaching Company

Job Location: Remote

Job Type: Full Time/ Part Time

About Team:

FortyFWD is led by Chris Smits and Elle Daftarian, a husband-and-wife team passionate about helping women 35+ transform their health. Alongside them, Shamira supports client success, and Coach Sheri provides expert nutrition guidance—together creating a powerful, compassionate coaching team.

Our Mission:

FORTY FORWARD Coaching Systems mission is to empower women to thrive in their 40s and beyond by achieving lasting body composition results through science-based training, sustainable nutrition coaching, and personalized support that drives meaningful transformation.

Company Core Values:

1. Extreme Ownership: We take full responsibility for our outcomes—individually and as a team. We don’t pass blame. If something isn’t working, we find a solution and take action.

2. Action Takers: Speed matters. We don’t wait for perfect—we move with intention, test, iterate, and always move the mission forward.

DM Outreach + Appointment Setter Job Description

Job Title: Inside Sales Rep / Appointment Setter / Business Development Representative for an Online Health + Fitness Coaching Company

Job Location: Remote

Job Type: Full Time/ Part Time

About Team:

FortyFWD is led by Chris Smits and Elle Daftarian, a husband-and-wife team passionate about helping women 35+ transform their health. Alongside them, Shamira supports client success, and Coach Sheri provides expert nutrition guidance—together creating a powerful, compassionate coaching team.

Our Mission:

FORTY FORWARD Coaching Systems mission is to empower women to thrive in their 40s and beyond by achieving lasting body composition results through science-based training, sustainable nutrition coaching, and personalized support that drives meaningful transformation.

Company Core Values:

1. Extreme Ownership: We take full responsibility for our outcomes—individually and as a team. We don’t pass blame. If something isn’t working, we find a solution and take action.

2. Action Takers: Speed matters. We don’t wait for perfect—we move with intention, test, iterate, and always move the mission forward.

3. Growth Over Comfort: We embrace feedback, stretch beyond our roles, and seek out challenges. Our goal isn’t to stay busy—it’s to grow, evolve, and elevate both ourselves and the business.

4. We Win as a Team: We collaborate openly, communicate clearly, and celebrate collective wins. No silos, no egos—just alignment, momentum, and shared purpose.

5. Driven, But Never Too Serious: We’re deeply committed to our mission—but we believe fun fuels success. We work hard, stay focused, and deliver results, while keeping the energy light, the vibe positive, and the laughter flowing.

6. Real Over Perfect: We show up as our true selves—no filters, no facades. What you see is what you get. We speak with honesty, lead with integrity, and back our words with action. It’s this transparency that builds the deep trust and lasting connections our community is built on.

7. Always a Student: We lead with curiosity and stay open to growth. Whether it’s refining our skills or exploring new ideas, we believe growth is a daily practice. Evolving minds create evolving results—and that’s how we stay ahead, together.

Position Overview : We’re looking for a driven, empathetic, and resourceful intrapreneur—someone who’s ready to take ownership, grow with our mission, and help us scale by connecting deeply with our audience and leading with purpose.

Intrepreneurship: Intrapreneurs are self-motivated, proactive, and action-oriented people who take the initiative to pursue an innovative product or service. ( In this case: pursue new opportunities, strategies, and processes in order to exceed KPIs and make for a better sales team overall)

Intrepreneurship is simply entrepreneurship within an existing organization.

In this role, you will be responsible for creating interest and scheduling sales calls for our health and fitness offer to potential clients.

The Mission of the Appointment Setter: To drive NEW business revenue by

1) Generating conversations with NEW potential clients

2) Recouping & re-setting leads from past conversations

As a part of the TEAM coaching staff, you will have access to ….

• 100% remote work. Unlimited vacation & personal time off**
• A collaborative team to help support your growth, success, & lead management.
• All of the training that you need for long term, sustainable success.
• Highest industry pay, dependent on experience, & skill level.
• Huge opportunities for growth & advancement with a growing organization.

Competencies:

• People skills + Charisma:
• You’re going to be talking with people all day both within DM conversations on phone calls. Being a natural rapport builder is going to ensure your success!
• Charisma is defined as an appeal that enables an individual to attract, influence, and inspire others. It involves confidence and communication skills that make someone engaging. Charismatic individuals possess an ability to connect with people, motivate them, and foster a sense of trust.
• Integrity:
• Be someone who follows through with what you say. Be honest with prospects & only book clients who’re a great fit.
• Leadership:
• You must always lead prospects to the best decision for them EVEN IF that decision is outside of their comfort zone. Take a stand for what’s BEST for people.
• You must work as a leader within the sales team as well. You will be on the front lines seeing marketing and sales play out in real time. You are responsible for improving strategies and processes to hit KPIs with as much ease as possible.
• Work ethic:
• This is not an easy job, but it is simple and pays well when done right. To earn the income that’s possible for you here… you must be willing to put in hours honing in your craft & doing everything you can to 1) generate opportunities 2) book them.
• Proactivity :
• Wherever you are in relation to your projections, you must know why. If you’re ahead, you must know what you’re doing well & what needs to be reinforced. If you’re behind, you must have the awareness to know WHY you're behind. Proactive behavior will create awareness & your awareness will allow you to adjust your behavior to get the results.
• Attention to Data:
• You will be tasked with staying up to date with your numbers & CRM activities on a daily basis. This will play a huge role in the success of you hitting your numbers consistently and predictably.
• High standards:
• You’re tasked with helping prospects live up to their highest standards. Therefore, YOU must live up to our own high standards.
• Poise:
• You’ll be having crucial conversations on a daily basis which - a lot of times - can be life changing conversations for the prospect. You must be calm under pressure, be empathetic, & hold firm to help the prospect make the best decision for their future self.
• Teamworkand Collaboration:
• You will be working alongside a small, but mighty team where your ability to be a strong team member is crucial. You must have a winning attitude and know that a win for you is a win for the team and vice versa.

Outcomes / KPIs:

Generate 3 new clients MONTHLY.

Based on a 50% closing ratio, this means you’ll need to generate a minimum of 6 live calls per month.

You will be expected to generate 6 calls per month (approx 2 calls / week) through outbound marketing methods such as:

Finding and nurturing leads through various Instagram profiles

Finding and nurturing leads from the Facebook group.

Finding and nurturing leads from your personal Facebook profile

Texting leads who opted into the webinar

Following up with past leads from various places

Etc.

Daily execution of team & administrative tasks.

In addition to driving NEW revenue, you will have a minimal amount of team & administrative tasks.

Sales Huddles:

• Attend team meetings via zoom (1-2x per week)
• Know your numbers at the beginning of every meeting (actual numbers, projections, and if you’re on pace)
• Have wins you want to share with the team
• Be proactive with asking questions and getting help with what you’re experiencing in the DMs and on rapport calls, and any reason why you aren’t hitting your numbers.

End of day:

• Send in your “end of day report”
• Update your lead tracking reports

Training Responsibilities

Complete all training modules in 7 Figure Setter Accelerator.

Attend a minimum of 1 Coaching Call per week for Setter Accelerator Academy.

Participate in weekly accountability in Setter Accelerator Academy Slack Channel.

Be responsible for sending in DM conversations + Rapport Calls for feedback to Setter Accelerator Academy

Requirements:

• Ability to work within a dynamic team environment.
• Willingness to collaborate, and when encountered with an obstacle, ability to find a way through it.
• Ability to attend weekly meetings.

Key Responsibilities:

• Message prospects to get them interested and ask information gathering questions in order to qualify and book them for a sales call with our team.
• Strategically follow-up with old prospects that haven’t signed up yet.
• Maintain accurate data via EOD reports and Lead Tracking CRMs
• Come prepared to weekly meetings and coaching calls to ensure the best use of everyone’s time.
• Consistently meet company standards, culture requirements, and performance KPIs.
• Have full autonomy over your success. Show up as your best day in and day out. Ask for specific help when needed.

How To Apply:

• Step 1: Complete this short employment application HERE
• Step 2: Standby for an update if you’ve been selected for an initial interview with someone on our team.

We will reach out to schedule an interview if we see fit!

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

• Industries

  Wellness and Fitness Services

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