Analyste marketing

Lolelife; Montreal; On-site; CAD 60,000 - 80,000; Full time

Job summary

Lolelife is seeking a detail-oriented Marketing Analyst to drive business strategy through data analysis. The successful candidate will analyze performance across various marketing channels, work with various teams, and provide actionable insights to optimize campaigns and improve performance. Strong analytical skills and marketing expertise are essential for success in this role.

Benefits

Competitive base salary with performance bonuses

Healthcare benefits (medical and dental)

Health spending account (500$)

Fitness and wellness allocation

RRSP contribution program (up to 1000$)

Qualifications

• 2+ years in marketing analysis or similar role.
• Strong knowledge of digital marketing metrics and performance analysis.
• Advanced proficiency in Excel or Google Sheets.

Responsibilities

• Analyze digital marketing effectiveness, including Meta ads and email marketing.
• Provide insights on customer acquisition costs and return on ad spend.
• Collaborate with marketing to track key performance metrics.

Skills

Analytical skills

Data visualization

Digital marketing metrics

Education

Bachelor’s degree in Business, Marketing, Data Analytics, Economics

Tools

Google Analytics

Meta Ads Manager

Email marketing platforms (e.g., Klaviyo)

Excel

Job description

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Qualifications

Formation :

Avantages:

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Job Title: Marketing Analyst

Location: Montreal, In Office full-time

Position Overview:

We are seeking an analytical, detail-oriented Marketing Analyst who will play a key role in driving our business strategy by analyzing performance data across multiple marketing channels. The ideal candidate will have a strong understanding of both product trends and marketing initiatives and will work closely with sales, marketing, and merchandising teams to optimize performance and support growth. You will be responsible for analyzing marketing data, and experience in Meta and email marketing being a valuable asset.

Key Responsibilities:

Marketing & Campaign Analysis:

• Analyze the effectiveness of digital marketing campaigns, including Meta (Facebook/Instagram) ads, email marketing, and other online initiatives.
• Provide insights on customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and overall campaign performance.
• Collaborate with the marketing team to track key performance indicators (KPIs) and optimize ongoing campaigns.
• Assist in segmentation and targeting strategies for online campaigns, identifying key customer segments and trends to improve marketing efforts.
• Monitor, analyze, and report on sales performance across our online, wholesale, and mass market channels.
• Identify trends, opportunities, and areas for improvement based on historical sales data, customer behavior, and market trends.
• Develop actionable insights and provide data-driven recommendations to improve sales performance and profitability across all channels.

Marketing & Campaign Analysis:

• Analyze the effectiveness of digital marketing campaigns, including Meta (Facebook/Instagram) ads, email marketing, and other online initiatives.
• Provide insights on customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and overall campaign performance.
• Collaborate with the marketing team to track key performance indicators (KPIs) and optimize ongoing campaigns.
• Assist in segmentation and targeting strategies for online campaigns, identifying key customer segments and trends to improve marketing efforts.
• Create and maintain regular sales performance reports and dashboards for internal stakeholders.
• Present findings to senior leadership, providing clear and actionable insights that support strategic decision-making.

Market Research & Competitive Analysis:

• Stay up-to-date with industry trends, competitor activities, and market conditions to provide context to sales and marketing performance.
• Conduct competitive analysis to identify potential market opportunities and threats.

Qualifications:

Experience:

• 2+ years of experience in marketing analysis, business intelligence, or a similar analytical role, preferably in the apparel or retail industry.
• Experience analyzing data from multiple marketing channels.
• Strong knowledge of digital marketing metrics and experience analyzing marketing performance (Meta ads, email marketing, etc.).

Skills & Abilities:

• Strong analytical skills with the ability to work with large datasets and extract meaningful insights.
• Advanced proficiency in Excel or Google Sheets, including pivot tables, formulas, and data visualization tools.
• Experience with Google Analytics, Meta Ads Manager, and email marketing platforms (e.g., Klaviyo) is highly preferred.
• Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
• Strong attention to detail and ability to multitask in a fast-paced environment.

Education:

• Bachelor’s degree in Business, Marketing, Data Analytics, Economics, or a related field.

Personal Attributes:

• Collaborative & Communicative: Able to work effectively across teams and communicate insights in a clear and actionable way.
• Business Acumen: Strong understanding of retail operations and marketing strategies.
• Problem-Solver: Able to identify challenges and find creative, data-driven solutions.
• Proactive & Results-Driven: Motivated to drive change and deliver measurable results.
• Competitive base salary with performance bonuses.
• Healthcare benefits (medical and dental).
• Health spending account (500$)
• Fitness and wellness allocation
• RRSP contribution program (up to 1000$)

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Analyst, and Marketing

• Industries

  Retail Apparel and Fashion

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