Analyst, SEO

Dentalcorp Health Services LTD.; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Bonus up to 10%

On-site Toronto + WFH Fridays

Job summary

Dentalcorp Health Services LTD. is seeking an SEO Analyst/Specialist to support our program across 650+ practice brands and websites. You will onboard new practices, set up tracking, and audit optimization for local visibility.

Working with the SEO Manager, you’ll monitor performance, triage requests, and create practical FAQs and guides. Strong AI fluency and data skills are essential for scalable results.

Qualifications

• 2+ years of experience in SEO, digital marketing, or marketing analytics.
• Strong knowledge of local SEO fundamentals: GBP, local listings, reviews, and location pages.
• Hands-on experience with GA4 and Google Search Console.
• Familiarity with rank tracking tools (Semrush, Ahrefs, BrightLocal).
• AI fluency and automation experience is a plus.
• Comfortable with spreadsheets; BI tools like Tableau are a plus.

Responsibilities

• Onboard new practices, including site setup checks, GBP optimization, local listings, tracking implementation, and baseline audits.
• Set up, maintain, and audit SEO tracking across 650+ sites: GA4, GSC, GBP, rank tracking, and call/conversion tracking.
• Monitor performance and investigate anomalies; maintain dashboards and recurring reports.
• Serve as day-to-day SEO resource for marketing; triage requests and maintain docs, FAQs, and best-practice guides.
• Leverage AI and automation to improve analysis, content QA, research, reporting, and repeatable workflows at scale.

Skills

SEO experience

Local SEO

AI fluency

Data analysis

Pivot tables

Tableau

Tools

GA4

Google Search Console

Semrush

Ahrefs

BrightLocal

Zapier

Make

n8n

Job description

The OpportunityWe’re looking for an SEO Analyst/Specialist to support our SEO program across 650+ practice brands and websites. Working closely with the SEO Manager / Senior Manager, you’ll help onboard new practices, maintain tracking and data quality, monitor performance, and support the broader marketing team as a go-to SEO resource.Who You AreHighly organized and detail-oriented — able to manage repeatable processes across a very large portfolio without letting quality slipA clear, helpful communicator who enjoys supporting teammates and explaining SEO in plain languageCurious and proactive: you notice when something looks off in the data and dig inComfortable working with data, spreadsheets, and reporting tools as part of your everyday workflowExcited to use AI tools and automation daily, and to turn repeatable work into repeatable processesA team player who thrives in a small, fast-moving team supporting a large network of practicesIn This Role, You WillSupport SEO onboarding for new practices, including site setup checks, Google Business Profile optimization, local listings, tracking implementation, and baseline auditsSet up, maintain, and audit SEO tracking across 650+ sites, including GA4, Google Search Console, Google Business Profile, rank tracking, and call/conversion trackingMonitor performance across local and organic visibility, traffic, and conversions; investigate anomalies and maintain dashboards and recurring reportsAct as a day-to-day SEO resource for the marketing team by triaging requests and maintaining documentation, FAQs, and best-practice guidesUse AI and automation to improve analysis, content QA, research, reporting, and repeatable SEO workflows at scaleWhat You'll Bring2+ years of experience in SEO, digital marketing, or marketing analytics is required (agency or multi-location experience a plus)Working knowledge of local SEO fundamentals: Google Business Profile, local listings, reviews, and location pages is requiredHands-on experience with GA4 and Google Search Console is required; familiarity with rank tracking and SEO tools (e.g., Semrush, Ahrefs, BrightLocal, or similar)AI fluency (important requirement): comfortable and current with AI tools as everyday working tools, with an interest in automation; hands-on experience with automation platforms (Zapier, Make, n8n) or scripting a strong plusComfortable working with data: spreadsheets are second nature (pivot tables, lookups); Tableau or similar BI tool experience is a strong plusHighly organized and detail-oriented, able to manage repeatable processes across a very large portfolio without letting quality slipA clear, helpful communicator who enjoys supporting teammates and explaining SEO in plain languageFluency in French is a very strong assetWhy Dentalcorp?Dentalcorp is North America’s leading and fastest-growing network of dental practices. Through industry-leading technology, expertise, and scale, we help practices grow while supporting dental professionals to retain their clinical autonomy. Here, you’ll be trusted with meaningful responsibility, supported to grow, and surrounded by people who share ideas and raise the bar together. Our Beyond Brilliant values—Beyond the Status Quo, Beyond Excellence, Brilliant Together, and Brilliant Experiences—guide how we innovate, collaborate, deliver, and put people at the centre.The salary range for this position is $70,000 CAD to $85,000 CAD annually (plus a bonus of up to 10% and competitive total rewards and benefits package). Offers within this range are determined based on relevant experience, skills, and qualifications, as well as internal equity considerations. This job posting is for an existing vacancy.You will be based at our Toronto Support Centre, located at 181 Bay Street in the heart of Toronto’s financial district. This position will be on site from Monday to Thursday, with Fridays designated as work-from-home days.Candidates must be legally eligible to work in Canada. At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.