Analyst, SEO

Dentalcorp Health Services LTD.; Toronto; On-site; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Bonus up to 10%

Competitive total rewards

Hybrid work option on Fridays

Job summary

Dentalcorp Health Services LTD. is seeking an SEO Analyst to support onboarding 600+ practice brands, manage analytics, and optimize local SEO at scale across the network. You’ll configure tracking, audit data quality, and coordinate with the marketing team to improve visibility.

Ideal candidates have 2+ years in SEO, GA4, and local listings, plus comfort with AI tools and automation for repeatable tasks. This role is on-site four days a week with Friday work-from-home options in Canada.

Qualifications

• 2+ years in SEO, digital marketing, or analytics.
• Hands-on with GA4 and Google Search Console; local SEO basics.
• Comfort with data, spreadsheets, dashboards, and reporting tools.
• Experience with AI tools and automation for scale.
• Cross-team collaboration and clear communication.

Responsibilities

• Onboard new practices per SEO playbook, set up tracking and local listings.
• Own analytics: GA4, Search Console, rank tracking, conversions across 600+ sites.
• Monitor performance, investigate anomalies, maintain dashboards and reports.
• Field SEO questions, maintain documentation and best-practices guides.
• Use AI/automation to scale analysis, QA content, and reporting.

Skills

Strong organization

Clear communicator

Data-driven

AI and automation affinity

Team collaboration

Detail oriented

French language (asset)

Tools

GA4

Google Search Console

Rank tracking tools

Semrush/Ahrefs/BrightLocal

Tableau / BI tools

Zapier/Make/n8n

Job description

The OpportunityWe’re looking for an SEO Analyst/Specialist to help power our SEO program across a large and growing network of 600+ individual practice brands and websites. Working closely with the SEO Manager / Senior Manager, you’ll be the operational backbone of the program: onboarding new practices, keeping tracking and data infrastructure healthy, monitoring performance across the network, and serving as the go-to SEO resource for the broader marketing team.This is a great role for someone who loves the details — clean data, well-configured tracking, tidy listings — and wants to grow their SEO career in an environment where scale makes every improvement count hundreds of times over. We’re a small team managing a lot, so we lean heavily on AI and automation: you should be excited to use AI tools daily and to help automate repeatable work rather than doing it by hand.Who You AreHighly organized and detail-oriented — able to manage repeatable processes across a very large portfolio without letting quality slipA clear, helpful communicator who enjoys supporting teammates and explaining SEO in plain languageCurious and proactive: you notice when something looks off in the data and dig inComfortable working with data, spreadsheets, and reporting tools as part of your everyday workflowExcited to use AI tools and automation daily, and to turn repeatable work into repeatable processesA team player who thrives in a small, fast-moving team supporting a large network of practicesIn This Role, You WillSupport practice onboardings: execute the SEO onboarding playbook for new practices — site setup checks, Google Business Profile setup and optimization, local listings, tracking implementation, and baseline audits — and flag gaps to help refine the playbook over timeOwn tracking setup and data quality: set up and maintain analytics and SEO tracking across the network (GA4, Google Search Console, Google Business Profile, rank tracking, call/conversion tracking), and audit regularly to ensure data across 600+ sites stays accurate and comparableMonitor and analyze performance: track local and organic visibility, traffic, and conversion performance across the network, investigate anomalies, and maintain dashboards and recurring reports for the SEO team, marketing team, and stakeholdersBe the day-to-day SEO resource: field SEO questions and requests from the broader marketing team, triage incoming requests, and help maintain SEO documentation, FAQs, and best-practice guidesUse AI and automation to work at scale: use AI tools as part of your daily workflow for analysis, content QA, research, and reporting, and help build and maintain workflow automations alongside the SEO ManagerExecute local SEO at scale: manage Google Business Profiles, listings, and citations across the network, resolve suspensions and data inconsistencies, and support review response workflows and location page optimizationsSupport the Manager with analysis for prioritization, experiments, and business reviews, and contribute to the speed, accuracy, and quality of the team’s recurring marketing tasks and reportingWhat You'll Bring2+ years of experience in SEO, digital marketing, or marketing analytics (agency or multi-location experience a plus)Working knowledge of local SEO fundamentals: Google Business Profile, local listings, reviews, and location pagesHands-on experience with GA4 and Google Search Console; familiarity with rank tracking and SEO tools (e.g., Semrush, Ahrefs, BrightLocal, or similar)AI fluency (important requirement): comfortable and current with AI tools as everyday working tools, with an interest in automation; hands-on experience with automation platforms (Zapier, Make, n8n) or scripting a strong plusComfortable working with data: spreadsheets are second nature (pivot tables, lookups); Tableau or similar BI tool experience is a strong plusHighly organized and detail-oriented, able to manage repeatable processes across a very large portfolio without letting quality slipA clear, helpful communicator who enjoys supporting teammates and explaining SEO in plain languageFluency in French is a very strong assetAbout DentalcorpDentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.The salary range for this position is $70,000 CAD to $85,000 CAD annually (plus a bonus of up to 10% and competitive total rewards and benefits package). Offers within this range are determined based on relevant experience, skills, and qualifications, as well as internal equity considerations. This job posting is for an existing vacancy.This role is 4 days on-site Monday to Thursday with Friday's work from home.Candidates must be legally eligible to work in Canada. At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.