Analyst, Insights & Analytics

GroupM; Toronto; On-site; CAD 45,000 - 60,000; Full time

Job summary

A leading company in marketing technology is seeking a Junior Analyst to join their Insights & Analytics team. This role involves producing insights from marketing data, conducting research on media performance, and providing actionable recommendations. The ideal candidate will possess strong analytical skills and a desire to learn in a collaborative environment.

Qualifications

• Entry-level role requiring strong analytical and problem-solving skills.
• Experience with digital media and analytics tools is preferred.

Responsibilities

• Assist in analyzing media performance data and optimizing paid media campaigns.
• Support cleaning and organizing historical data for analysis.
• Help build data visualization reports highlighting key trends.

Skills

Analytical Skills

Problem-Solving

Attention to Detail

Curiosity

Education

University degree in Information Systems

Statistics

Computer Science

Tools

Adobe Analytics

Google Marketing Platform

Power BI

Tableau

Datorama

R

Python

SQL

Job description

Mindshare – Analyst, Insights & Analytics

About the job

The opportunity
This initiative combines Marketing Technology and Demand Generation to build tailored customer journeys using connected data, which improves brand awareness, traffic, leads, sales, and dedication. They are looking for an innovative Junior Analyst to join the team. This role involves producing insights from marketing data, leading quantitative and qualitative research on media performance, and providing actionable recommendations. You will work with tools like Adobe Analytics, Google Marketing Platform, and Power BI to deliver insights through reports and analysis.

Responsibilities

1. Assist in analyzing media performance data across various platforms and contribute insights to help optimize paid media campaigns in coordination with the media team.
2. Support in cleaning and organizing historical data to prepare it for analysis, ensuring data quality and accuracy.
3. Help build and maintain data visualization reports that highlight key trends and campaign performance metrics for team review.
4. Work closely with cross-functional teams to provide analytical support and contribute to the evaluation of marketing strategies.
5. Coordinate with the marketing and Martech teams to ensure paid media campaigns are properly tagged, following established taxonomy guidelines.

How will you create an impact?

This role acts as a bridge between marketing teams and data experts, helping everyone work together better. It involves understanding customer interactions with marketing efforts, from first contact to long-term engagement, and using that information to improve customer experience and marketing results.

What motivates you?

• You're eager to understand customer needs and contribute to meaningful solutions that make a real impact.
• You’re naturally curious and excited to learn, always looking for new ways to grow your skills and support business goals.
• You enjoy being part of a collaborative team, where learning from others and working together leads to better results.
• You take initiative in your work, embracing challenges and striving to contribute with accountability and focus.
• You value integrity and honesty and aren’t afraid to ask questions or speak up when something doesn't feel right.
• You believe in fostering a welcoming, inclusive environment where everyone can contribute and feel respected.

What We Are Looking For

• University degree in Information Systems, Statistics, Computer Science, or a similar field, or equivalent experience.
• This is an entry-level role.
• Strong analytical and problem-solving skills, with keen attention to detail.
• Patience in working through a backlog of data and making it clean.
• Excellent problem-solving skills: ability to clean and analyze messy data to find insights.
• Some experience with digital media and analytics tools (Adobe Analytics, GA4, GMP, Meta, LinkedIn) and BI platforms (Power BI, Tableau, Datorama).
• Experience with open-source programming languages (R, Python) is a plus.
• Basic understanding of database management and SQL is preferred.
• Ability to understand nuances between different channels and media platforms to ask the right questions.