Amazon Brand Strategist

AMZ Advisers; Ottawa; On-site; CAD 65,000 - 90,000; Full time

Job summary

AMZ Advisers in Ottawa, Canada, seeks a Brand Strategist to drive client brands on Amazon. You will audit accounts, craft tailored strategies, and enable Account Managers to execute effectively.

The ideal candidate has 3+ years in Amazon advertising or strategic ecommerce marketing, strong analytics, and excellent communication to present findings and recommendations to clients and teammates. This role supports growth and strategic advertising initiatives within a collaborative team.

Qualifications

• 3+ years of experience in Amazon advertising or strategic marketing for an ecommerce team.
• Strong analytical mindset with attention to detail and accuracy.
• Excellent written and verbal communication for client meetings and reports.
• Proven ability to present complex strategies clearly and concisely.
• Experience using data analysis and reporting tools to inform decisions.

Responsibilities

• Onboard new clients with clear objectives and expectations.
• Participate in regular client calls to maintain relationships.
• Assess client goals, needs, and market positioning to inform strategy.
• Identify accounts with highest growth potential and plan growth strategies.
• Perform comprehensive account audits and evaluate performance metrics.
• Identify SWOT to guide data-driven strategy recommendations.
• Develop customized brand strategies aligned with objectives and audiences.
• Leverage data insights to drive brand growth and visibility.
• Create clear reports summarizing audits, strategies, and plans.
• Present recommendations to Clients and Account Managers with clarity.
• Collaborate cross-functionally to finalize strategies and ensure mutual understanding.
• Continuously analyze performance data to identify optimization opportunities.
• Iterate strategies based on metrics and feedback to sustain growth.
• Participate in daily stand-up meetings to maintain momentum.

Skills

Amazon advertising

Digital marketing

Strategic mindset

Analytical skills

Communication

Reporting tools

Education

Bachelor's degree in Marketing, Business, Advertising, or related field

Tools

G-Suite

Microsoft Office

Intentwise

Slack

ClickUp

Sellerboard

Job description

About AMZ Advisers:

AMZ Advisers is a digital media marketing agency focused on developing and implementing strategic marketing plans for the global Amazon marketplaces. Working at AMZ Advisers allows you to apply your skills, expertise, and passions to directly impact the lives and businesses of other people and entrepreneurs. Our staff solves dynamic, quickly evolving problems with our Founders, in-house team, and network of partnered tech companies.

About the Role:

As a Brand Strategist at AMZ Advisers, you will play a pivotal role in driving the success of our clients' brands on Amazon. You will be responsible for auditing client accounts and developing comprehensive strategies tailored to their goals so that Account Managers can successfully implement. From onboarding new clients to guiding existing ones through performance challenges and growth opportunities, you will serve as a trusted advisor and partner in their success journey. The ideal candidate will be proactive, innovative, and possess a strong analytical mindset. If you are a proactive and analytical individual with a passion for advertising strategy and a knack for problem‑solving, we invite you to apply for this exciting opportunity. Join our team and contribute to the success of our organization through strategic advertising and innovative solutions.

What Youll Do:

• Play a key role in onboarding new clients, ensuring a seamless transition and clear alignment on objectives and expectations.
• Participate in regular client calls to develop, maintain and improve the client relationship.
• Conduct in-depth assessments of client goals, needs, and market positioning to inform strategic direction.
• Identify accounts with the highest growth potential and strategize approaches to maximize their performance.
• Perform comprehensive account audits, evaluating performance metrics, competitive landscape, and market trends.
• Identify strengths, weaknesses, opportunities, and threats (SWOT) to guide data-driven strategy recommendations.
• Develop customized brand strategies aligned with client objectives, target audiences, and competitive dynamics.
• Leverage data insights and industry best practices to drive brand growth, visibility, and long-term performance.
• Create clear, actionable reports summarizing audit findings, strategic recommendations, and execution plans.
• Present and explain strategic recommendations to Clients and Account Managers, addressing questions and aligning on next steps.
• Collaborate cross-functionally to refine and finalize strategies, ensuring clarity and mutual understanding.
• Continuously analyze performance data to identify optimization opportunities and improve results.
• Proactively iterate on strategies based on performance metrics, market shifts, and client feedback to drive sustained growth.
• Participate in daily stand-up meetings, addressing any issues promptly through management to ensure quick resolution and maintain momentum on projects.

Skills Were Seeking:

• Bachelor's degree in Marketing, Business, Advertising, or a related field.

• 3+ years of experience in Amazon advertising, digital marketing, or a strategic marketing role within an ecommerce team.

• Strong analytical and problem-solving skills, with a keen attention to detail and accuracy.

• Excellent communication and interpersonal skills, with the ability to present complex advertising strategies in a clear and concise manner.

• Proficient in using advanced data analysis and reporting tools.

• Demonstrated ability to work independently and manage multiple projects simultaneously.

• Strong time management skills and the ability to multi-task effectively.

• Strong written communication skills and experience preparing strategic reports and presentations.

Technologies We Use:

• G-Suite: Gmail, Google Drive, Google Meets, Google Docs, Sheets, and Slides

• Microsoft: Word, Excel, and PowerPoint

• Intentwise

• Slack

• ClickUp

• Sellerboard