AI GTM and Automation Specialist

Zondera; Southwestern Ontario; Hybrid; CAD 55,000 - 70,000; Full time

Job summary

Maplesoft seeks a hands-on AI GTM & Automation Specialist to enhance how we generate, identify, engage, and convert prospects using AI, automation, and data. You’ll work with Marketing and Sales to improve targeting and campaigns, building reliable workflows from tested experiments.

The role focuses on practical AI solutions, integrating with CRM systems and marketing platforms, and measuring impact to drive productivity. Hybrid work in Ontario with salary in CAD.

Qualifications

• Experience building practical AI/automation solutions with generative AI and agents.
• Hands-on with AI tools such as ChatGPT, Claude, Gemini or similar platforms.
• Experience building workflows with n8n, Make, Zapier or similar tools.
• Understanding of CRM systems, data flows and APIs; Salesforce/Outreach experience is a plus.
• Knowledge of B2B marketing, lead generation, website analytics, SEO or AI search optimization.

Responsibilities

• Build, test and document AI tools, agents and workflows to reduce manual work.
• Identify and prioritize prospects using CRM data and signals; improve targeting and lead scoring.
• Use AI to enhance campaigns, content, emails and website conversions; improve GEO/SEO visibility.
• Integrate AI tools with Salesforce, Outreach and other platforms via automation and APIs.
• Track results, analyze conversions and time saved; propose improvements.
• Prototype solutions and drive implementation with Marketing, Sales and tech teams.
• Prioritize high-value opportunities and document repeatable workflows.

Skills

Generative AI

AI agents

Automation

ChatGPT

Claude

Gemini

Workflow tools

n8n

Make

Zapier

CRM systems

APIs

Salesforce

Outreach

SEO

Analytics

Lead generation

Data literacy

Problem solving

Communication

Independence

Learning agility

B2B marketing

Education

Post-secondary education

Tools

n8n

Make

Zapier

CRM integrations

Job description

We are looking for a hands-on, technically curious AI GTM & Automation Specialist to improve how we generate, identify, engage and convert prospects using AI, automation and data.

This is an AI-first Go-to-Market (GTM) role, not a traditional digital marketing position. We value your ability to build practical solutions and improve business results more than a long marketing track record.

You will work closely with Marketing and Sales to improve targeting, campaigns and team productivity. The ideal candidate enjoys solving problems, testing new approaches and turning useful experiments into reliable workflows. This role improves how the team works.

Key Responsibilities

• AI & Automation: Build, test and document AI tools, agents and workflows that reduce manual work and improve marketing and sales productivity.
• Lead & Account Intelligence: Use CRM data, engagement signals and account research to identify and prioritize prospects. Improve targeting, lead scoring and personalization.
• Campaign & Digital Optimization: Use AI to improve campaign preparation, content, email messaging and website conversion. Improve visibility in search engines and AI-generated answers through SEO and generative engine optimization (GEO).
• Marketing Technology Integration: Connect AI tools with Salesforce, Outreach and marketing platforms using automation tools, APIs and other approved integrations.
• Performance Analysis: Track campaign results, conversion, follow-up speed and time saved. Use data to identify opportunities and recommend improvements.
• Collaboration & Implementation: Identify workflow needs, prototype solutions and drive implementation with Marketing, Sales and existing technical teams. Use shared co-op support for research, data preparation and testing.
• Continuous Improvement: Prioritize high-value opportunities, run focused experiments and improve workflows based on results and sales feedback. Document what works for others to repeat.

Key Requirements

• Demonstrated experience building practical solutions with generative AI, AI agents and automation.
• Hands-on experience with AI tools such as ChatGPT, Claude, Gemini or similar platforms.
• Experience building workflows with tools such as n8n, Make, Zapier or similar technologies.
• Understanding of CRM systems, data flows and APIs. Experience with Salesforce, Outreach or marketing platforms is an asset.
• Understanding of business-to-business marketing, lead generation, website analytics, SEO or AI search optimization, with a willingness to learn unfamiliar areas.
• Strong analytical, problem-solving and troubleshooting skills. Comfort working with data and testing the accuracy and reliability of AI outputs.
• Ability to learn independently, prioritize work and turn ideas into working solutions. Responsible handling of company and customer information.
• Clear communication and collaboration skills, including explaining technical ideas in simple terms.
• Post secondary education or experience in AI, computer science, data analytics, digital marketing or a related field.

Working at Maplesoft

At Maplesoft, we develop advanced mathematical software that helps students, educators, researchers, engineers, and scientists solve complex problems.

If you enjoy building AI solutions and seeing them improve business results, we’d like to hear from you.

The salary range for this position is $55,000-70,000. This is a hybrid position with three days a week working in the office.

Maplesoft is committed to integration and equal opportunity. Accommodation throughout the recruitment process is available upon request.