Affiliate Manager

Rush Street Interactive; Toronto; On-site; CAD 75,000 - 105,000; Full time

Benefits offered by this job

Health benefits

RRSP and DPSP

Parental leave top up

Paid vacation and sick time

Job summary

Rush Street Interactive is seeking an Affiliate Manager to lead growth across brands and markets. You will recruit, onboard, and negotiate with top affiliates, while optimizing campaigns for ROI and LTV. Collaboration with Brand Marketing, Finance, BI, and Legal will align broader objectives and drive measurable performance.

The role emphasizes tracking accuracy, data dashboards, and scalable onboarding processes, with travel as needed.

Qualifications

• Bachelor's degree in Marketing, Business, a related field or equivalent.
• 3+ years of experience in affiliate marketing, preferably on the advertiser or performance marketing side.
• Experience with AppsFlyer, Singular, GA4, Income Access, Partnerize, CJ, Impact, Looker/Sigma/Snowflake (or similar).
• Proven analytical ability—comfortable with data interpretation, ROI modeling, elasticity testing, and partner profitability analysis.
• Technical fluency in affiliate tracking, attribution systems, and campaign setup.
• Excellent communication, negotiation, and cross-functional collaboration skills.
• Proficiency in Microsoft Excel and familiarity with BI tools (Tableau, Power BI, or Looker).
• Able to travel occasionally both domestically and internationally

Responsibilities

• Lead the strategic development, optimization, and growth of RSI’s affiliate marketing programs across all brands and markets.
• Identify, recruit, and onboard high-performing affiliate partners across key networks (Income Access, Partnerize, CJ, Impact Radius etc.).
• Negotiate commission structures, CPA rates, and hybrid deals to align with LTV, ROI, and profitability goals.
• Drive elasticity and incrementality testing to measure true partner value and refine acquisition economics.
• Collaborate with internal teams (Brand Marketing, Performance Marketing, Finance, BI, CRM, Legal, Compliance, and Creative) to align affiliate strategy with broader business objectives.
• Maintain and expand relationships with top-performing affiliates and networks.
• Manage day-to-day partner communication, support, and optimization activities.
• Develop scalable processes for affiliate onboarding, creative deployment, and reporting cadence.
• Represent RSI at affiliate marketing events, conferences, and trade shows to recruit and nurture partnerships.
• Manage and maintain accurate affiliate tracking, attribution, and data integrations using tools such as Income Access and partner APIs.
• Collaborate with Data Science and Marketing Analytics teams to create affiliate performance dashboards and reporting pipelines.
• Conduct deep-dive analyses on partner ROI, campaign performance, and customer cohort value to inform ongoing optimizations.
• Partner with product and tech teams to support tracking and tagging infrastructure improvements.
• Partner with Finance on forecasting, accruals, invoice validation, budget pacing, and profitability analysis.
• Own the forecasting and budget management process for affiliate-driven acquisitions.
• Partner with BI, Data Science, Product, CRM, Legal, Compliance, and Engineering to improve attribution, tracking, and measurement.
• Monitor program KPIs including conversion rates, CPAs, ROI, and LTV contribution.
• Produce monthly executive summaries and quarterly business reviews highlighting trends, performance drivers, and growth opportunities.
• Identify AI and automation opportunities to streamline affiliate reporting, partner communications, and operational workflows.

Skills

Analytical thinking

Negotiation

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, a related field or equivalent

Tools

AppsFlyer

Singular

GA4

Income Access

Partnerize

CJ

Impact

Looker

Sigma

Snowflake

Job description

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

The Affiliate Manager will lead the strategic growth and performance of RSI’s affiliate programs across multiple brands and markets. This role combines strategy, relationship management, and analytical expertise to drive partner acquisition, optimize campaigns, and deliver measurable ROI.

What You'll Do:

• Lead the strategic development, optimization, and growth of RSI’s affiliate marketing programs across all brands and markets.
• Identify, recruit, and onboard high-performing affiliate partners across key networks (Income Access, Partnerize, CJ, Impact Radius etc.).
• Negotiate commission structures, CPA rates, and hybrid deals to align with LTV, ROI, and profitability goals.
• Drive elasticity and incrementality testing to measure true partner value and refine acquisition economics.
• Collaborate with internal teams (Brand Marketing, Performance Marketing, Finance, BI, CRM, Legal, Compliance, and Creative) to align affiliate strategy with broader business objectives.

Affiliate Account Management & Growth

• Maintain and expand relationships with top-performing affiliates and networks.
• Manage day-to-day partner communication, support, and optimization activities.
• Develop scalable processes for affiliate onboarding, creative deployment, and reporting cadence.
• Represent RSI at affiliate marketing events, conferences, and trade shows to recruit and nurture partnerships.

Technical & Analytical Execution

• Manage and maintain accurate affiliate tracking, attribution, and data integrations using tools such as Income Access and partner APIs.
• Collaborate with Data Science and Marketing Analytics teams to create affiliate performance dashboards and reporting pipelines.
• Conduct deep-dive analyses on partner ROI, campaign performance, and customer cohort value to inform ongoing optimizations.
• Partner with product and tech teams to support tracking and tagging infrastructure improvements.
• Partner with Finance on forecasting, accruals, invoice validation, budget pacing, and profitability analysis.

Performance Measurement & Reporting

• Own the forecasting and budget management process for affiliate-driven acquisitions.
• Partner with BI, Data Science, Product, CRM, Legal, Compliance, and Engineering to improve attribution, tracking, and measurement.
• Monitor program KPIs including conversion rates, CPAs, ROI, and LTV contribution.
• Produce monthly executive summaries and quarterly business reviews highlighting trends, performance drivers, and growth opportunities.
• Identify AI and automation opportunities to streamline affiliate reporting, partner communications, and operational workflows.

What You'll Bring:

• Bachelor's degree in Marketing, Business, a related field or equivalent relevant work experience.
• 3+ years of experience in affiliate marketing, preferably on the advertiser or performance marketing side.
• Experience with AppsFlyer, Singular, GA4, Income Access, Partnerize, CJ, Impact, Looker/Sigma/Snowflake (or similar).
• Proven analytical ability—comfortable with data interpretation, ROI modeling, elasticity testing, and partner profitability analysis.
• Technical fluency in affiliate tracking, attribution systems, and campaign setup.
• Excellent communication, negotiation, and cross-functional collaboration skills.
• Proficiency in Microsoft Excel and familiarity with BI tools (Tableau, Power BI, or Looker).
• Able to travel occasionally both domestically and internationally

Experience with the following tools and platforms is a plus:

• Advertising Platforms (AdTech): Google Ads, Meta (Facebook/Instagram), TikTok Ads, LinkedIn Ads, Bing Ads.
• Experience using AI tools (ChatGPT, Copilot, Gemini) to improve workflows and analysis.
• Experience in high-volume, fast-paced digital marketing or e-commerce environments.
• Familiarity with online gaming or entertainment industries (nice-to-have, not required).
• Understanding of digital attribution, multi-touch models, and customer lifecycle marketing. #LI-REMOTE

This role spans a wide breadth of experience at Rush Street Interactive, welcoming candidates with diverse experiences, backgrounds, and locations. The pay range reflects potential variations in experience, skills, and location. The pay range does not reflect total compensation, which includes base pay, benefits, and/or bonuses. For candidates outside the US (Canada, Europe, Latin America), we take a locally informed approach to compensation and will share specific ranges based on your country of residence.

Location Eligibility (for nationwide roles): Open to candidates across the U.S.

Location Eligibility (for other roles): Location requirements may vary and will be specified in the job posting.

• Comprehensive health coverage (medical, prescription drugs, vision, and paramedical services)
• Competitive dental plan with strong coverage for basic, major, and orthodontic services
• Annual Health Care Spending Account (HCSA) to support your personalized wellness needs
• 24/7 virtual healthcare access for you and your eligible dependents
• Life, disability, and AD&DD insurance for financial peace of mind
• Wellness-focused perks including mental health support and rewards programs
• RRSP and company DPSP contribution, up to 100% of the first 4%
• Parental leave top up policy
• Paid vacation and sick time

Pay Range for candidates in Canada:

$75,000 - $105,000 CAD

What Makes Us Great:

• Work-life balance initiatives
• Autonomy – we embrace personal freedom and responsibility
• Creativity – we are open to new ideas of how we can be better
• Growth – we want you to develop personally as well as professionally
• Top-notch professionals who are passionate about what they do
• People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

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Rush Street Interactive uses AI-assisted tools at select stages of the hiring process to enhance efficiency, consistency, and communication. AI does not make hiring decisions - final decisions are made exclusively by our recruiting and hiring teams.