Senior Manager, Lifecycle Marketing

Zyngacareers; Toronto; On-site; CAD 119,300 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid holidays

Vacation time 15–25 days

Sick days

Parental leave

Wellbeing programs

Commuter benefits

Employee Stock Purchase Program

Job summary

Zynga in Toronto is seeking a Senior Manager of Lifecycle Marketing to lead a team, shape lifecycle strategy across game genres, and drive engagement, retention, and monetization. You will work with cross-functional partners to deliver personalized customer journeys and measurable improvements in metrics.

The role requires 5+ years in CRM, strong SQL/HTML knowledge, and experience with Braze/Leanplum/MoEngage.

Qualifications

• Bachelor’s degree and 5+ years in CRM or Lifecycle Marketing (B2C).
• 2+ years of people management experience, leading Managers/ Specialists.
• Technical knowledge of HTML, SQL and CMS tools like Braze/Leanplum/MoEngage.
• Experience warming up new IPs and monitoring domain reputation, with strong email deliverability knowledge.
• Understanding of funnel metrics, with ability to define and track success for initiatives.
• Technical expertise with Email, Push, SMS, and IAMs; deliverability and optimization.
• Multi-variate testing experience and QA process familiarity.
• Strong communication, copywriting, organizational, and project management skills.
• Attention to detail and a team-first attitude, with a passion for games.

Responsibilities

• Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction and coaching.
• Own performance management for direct reports with goal-setting and 1:1s.
• Own hiring, onboarding and headcount planning with HR.
• Act as senior escalation point for strategy, blockers, and execution issues.
• Plan LCM strategy across multiple game genres (Slots, Racing, Match-3, Word, Casino).
• Design and drive nurture programs to improve engagement, retention, and reactivation.
• Define and drive go-to-market communication plans for new launches and features.
• Adopt new tools and monitor IP health; ensure channel health through best practices.
• Maintain centralized team documentation to scale knowledge.
• Set team OKRs aligned with BU objectives and cascade to individuals.
• Represent Lifecycle Team in cross-functional strategy meetings with data-driven insights.
• Interpret data, analyze results, and develop insights to improve retention and loyalty.
• Present performance readouts to stakeholders and recommend improvements.
• Collaborate with Production, Product, Analytics, Studio-Ops and Central teams on personalized journeys.
• Identify efficiency improvements and automate where possible.
• Demonstrate analytical mindset and data-driven decision making.

Skills

CRM / Lifecycle Marketing

Data-driven strategy

People management

HTML

SQL

Braze

Leanplum

MoEngage

Email deliverability

Conversion optimization

QA processes

Communication / copywriting

Project management

Education

Bachelor’s degree

Tools

Braze

Leanplum

MoEngage

Job description

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you’re spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview

As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio. This position requires you to be data-driven, strategic, and a strong cross-functional collaborator. You will represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights that keep the team’s work aligned to broader Lifecycle and organisational goals, and you will set team objectives in line with BU objectives.

What You’ll Do

• Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership.

• Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and career development.

• Own hiring, onboarding, and headcount planning for the team, partnering with the Director and HR on capacity needs.

• Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues.

• Own the planning of LCM strategy across multiple game genres (e.g. Slots, Racing, Match-3, Word, Casino).

• Design and drive nurture programs that improve customer engagement, retention, and reactivation.

• Define and drive go-to-market communication plans for new product launches and feature releases.

• Own adoption of new tools and technology across the team, and monitor IP and domain health, implementing best practices to protect channel health.

• Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts) to scale knowledge across the team.

• Set team goals (OKRs) in line with BU objectives, and cascade them into individual goals for direct reports.

• Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights in line with overall LCM and organisational goals.

• Interpret data, analyze results, and develop insights that improve retention, engagement, conversion rate, and customer loyalty.

• Present performance reports and readouts to stakeholders, identify drivers, and make recommendations for improvement.

• Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys.

• Embrace established processes and identify opportunities to improve efficiency across owned genres.

• Be analytical, critical, and offer recommendations motivated by data.

What You Bring

• Bachelor’s degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).

• 2+ years of people management experience, with a track record of managing Managers and/or Specialists.

• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferred.

• Experience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverability.

• Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics for each initiative.

• Technical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practices.

• Multi-variate testing expertise and strong understanding of QA processes.

• Self-starter with the ability to thrive under pressure in a fast-paced environment; operates with little to no supervision.

• Strong communication, copywriting, organizational, and project management skills.

• Attention to detail, team-first attitude, and passion for games.

What We Offer You

The pay range for this position in Toronto at the start of employment is expected to be between $119,300 and $160,000 per year.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. Ontario only: The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic — not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.