Advisor, Wayfinding

Metrolinx; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

Metrolinx is seeking an Advisor, Wayfinding to act as a subject matter expert in wayfinding design for major transit projects. The role involves developing complex transit maps and signage artworks, ensuring adherence to the DS-03 Wayfinding Design Standard, and maintaining consistent customer navigation across GO Transit, UP Express, and future networks.

The successful candidate will bring formal design education, advanced Adobe skills, and knowledge of transit wayfinding.

Qualifications

• Degree in a design-related field or an advanced/specialist certification with equivalent experience.
• Advanced proficiency in Illustrator, InDesign, and Photoshop.
• Knowledge of wayfinding principles, signage systems, and transit environment best practices.
• Experience in public transit or large public-facing environments is an asset.

Responsibilities

• Provides SME in wayfinding and navigation for project designers, delivery teams, and operations.
• Develops and maintains customer-facing maps across GO rail, GO bus, UP Express, Line 5 Eglinton, Line 6 Finch West, and future services.
• Produces signage artworks meeting DS-03 standard using Illustrator, InDesign, and Photoshop.
• Conducts design reviews of wayfinding drawings and documentation for compliance with DS-03 standard.
• Reviews proposals to use DS-03 standard and approves use of the T-Symbol transit logo region-wide.
• Consults with service providers, project teams, and internal units during planning, design, and implementation of wayfinding programs.
• Provides evidence-based rationale for design comments using established standards and best practices.

Skills

Graphic design

Information design

Wayfinding

Adobe Illustrator

InDesign

Photoshop

French literacy

Education

Bachelor's degree in Graphic Design

Tools

Adobe Illustrator

InDesign

Photoshop

Bluebeam Revu

QGIS

Job description

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.

Our Integrated Delivery Division is seeking an Advisor, Wayfinding who will actas a subject matter expert in wayfinding design, conducting design reviews and developing signage artworks for Metrolinx projects and initiatives. The individual will support the maintenance and continuous improvement of customer-facing wayfinding standards and products, such as complex transit maps, ensure capital project compliance with the DS-03 Metrolinx Wayfinding Design Standard, and support a consistent customer navigation experience across the regional transit network.

What will I be doing?

• Provides subject matter expertise in wayfinding and navigation for public transit environments to project designers, project delivery teams, and operations divisions for rapid transit and GO Transit.
• Develops and maintains customer-facing map products utilized across GO rail, GO bus, UP Express, Line 5 Eglinton and Line 6 Finch West, and future operational services, including station maps, network maps, and bus maps.
• Produces and updates signage artworks meeting the DS-03 Metrolinx Wayfinding Design Standard using industry-standard graphic design software, including Adobe Illustrator, InDesign, and Photoshop.
• Independently conducts design reviews of wayfinding design drawings and technical documentation for rapid transit and GO capital projects, identifying issues and providing recommendations to ensure compliance with the DS-03 Metrolinx Wayfinding Design Standard.
• Reviews municipal proposals to utilize the Metrolinx owned and municipally leveraged DS-03 Metrolinx Wayfinding Design Standard and determines methodology for approving use of the T-Symbol as the transit identifier logo throughout the region.
• Consults with transit service providers, project teams, and internal business units throughout the planning, design, and implementation of wayfinding programs.
• Provides clear, evidence-based rationale for design review comments and recommendations through the application of established standards and best practices.

What Skills and Qualifications Do I Need?

• University Degree in Graphic Design, Information Design, Interior Design, Environmental Design, Urban Planning, Architecture, or a related discipline - OR - an advanced/specialist technical certification, requiring an equivalent number of years of post-secondary education.
• Advanced proficiency in Adobe Illustrator, InDesign, and Photoshop.
• Strong graphic design and visual communication skills.
• Knowledge of wayfinding principles, signage systems, and wayfinding global best practices in transit environments.
• Strong attention to detail and organization skills, with the ability to independently manage multiple projects and priorities.
• Familiarity with the application of French, and English and French braille on static signage.
• Experience within public transit, transportation, or large-scape public-facing environments is an asset.
• Working knowledge of Bluebeam Revu and QGIS is an asset.

Accommodation:

Metrolinx is an equal opportunity employer and committed to a diverse and inclusive workforce. We are also committed to offering reasonable accommodation to job applicants in accordance with applicable legislation. If you require assistance or an accommodation at any point during the hiring process, please contact us at: 416-202-5601 or email [e-mail].

Application Process:

All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time-sensitive correspondence, we recommend that you check your email regularly. Please be advised that a Criminal Record Check may be required of the successful candidate. For Internal applicants, with the recent implementation of the Internal Mobility Policy, the internal recruitment process has changed for non-union roles. Candidates must be in their current role for 12 months prior to applying for another role and each applicant must be in good standing (not participating in a Performance Improvement Plan). Should it be determined that any background information provided is misleading, inaccurate or incorrect, Metrolinx reserves the right to discontinue with the consideration of your application.

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.