Advisor, Business Development

Definity; Southwestern Ontario; Hybrid; CAD 74,000 - 124,000; Full time

Benefits offered by this job

Hybrid work schedule

Pension and RRSP matching

Volunteer days

Job summary

Definity’s Economical Insurance unit seeks a Business Development Advisor to manage strategic broker portfolios in commercial and farm lines. You will drive broker engagement, ensure contractual compliance, and lead growth through training, negotiations, and performance monitoring.

You will collaborate with regional teams to hit annual GWP targets, plan broker appointments, and build strong broker relationships in KW, Burlington, Hamilton and Niagara.

Qualifications

• 5 years of Property and Casualty experience, including 5+ years in a broker-facing role within Underwriting, Sales & Distribution.
• Proficient in Salesforce, Microsoft 365, ServiceNow and GuideWire a plus.
• Experience with financial reporting and analytics.
• Exceptional verbal and written communication skills.

Responsibilities

• Acts as the primary point of contact for designated brokerages and executes regional strategy to achieve territory sales targets.
• Manages relationships within the Broker network and supports brokerage sales targets and commitments.
• Negotiate broker incentives, manage broker appointments and terminations, and develop growth opportunities across lines of business.
• Drives broker satisfaction and maintains strong relationships with broker principals and key commercial producers.
• Collaborates with regional underwriting operations and claims for market intelligence and broker experience.
• Ensures contract management compliance and escalates broker inquiries as needed.
• Plans broker planning and performance monitoring to optimize broker performance and profitability.

Skills

Broker relationship management

Sales forecasting & analytics

Negotiation skills

Verbal & written communication

Driver's license

Bilingual (French & English)

Salesforce

Microsoft 365

ServiceNow

GuideWire

Tools

Salesforce

Microsoft 365

ServiceNow

GuideWire

Job description

The Opportunity

The Business Development Advisor (BDA) reporting into the regional Business Development Director (BDD)is responsible for managing and developing a portfolio of strategic brokers focused on commercial Insurance (CI) and Farm lines of business within a defined region. The BDA acts as a key business advisor, ensuring contractual compliance, driving broker engagement, and fostering long-term, profitable partnerships. The role encompasses a wide range of responsibilities, including contract management, performance monitoring, business development, training, and communication, with a focus on optimizing broker performance and achieving top and bottom-line targets.

What To Expect

• Acts as the primary point of contact for designated brokerages while working in conjunction with Business Development Specialist(s), in executing the regional strategy and achievement of the territory sales targets
• Actively manages relationships within the existing Broker network
• Support brokerage sales targets and commitments
• Works with the broker principles on contract negotiations.
• Plans Broker appointments, manages the broker planning, negotiates incentives and overrides, manages CPC and broker terminations
• Develops and maintains strong relationships with broker principles and key commercial producers, building a pipeline of large commercial leads
• Provides excellent customer service to support operational efficiency
• Creates strategic growth opportunities across lines of business
• Drives Broker satisfaction in alignment with the Broker segmentation strategy
• Identifies and addresses inquiries/concerns from the Brokers they support, escalating to the appropriate Economical team and following it through to resolution.
• Implements Broker product, sales, system and technology training (as appropriate)
• Works with the Business Development Specialist in managing Broker relationships to drive profitable GWP growth, and collaborates with peers in Business Development, Regional & National Underwriting Operations and Claims in the Region to share market intelligence and deliver a consistent Broker experience which meets or exceeds Broker expectations and needs
• Territory is brokers in the KW, Burlington, Hamilton, Niagara area.

What You Bring

• Strong working knowledge of Personal Insurance, which is a key success factor for operating in Economical's multi-line sales environment
• Commercial Insurance and Farm Insurance lines of business knowledge would be an asset.
• 5 years of Property and Casualty experience, including 5+ years in a broker-facing property, casualty, commercial role within Underwriting, Sales & Distribution, etc
• Proficient in Salesforce, Microsoft 365, ServiceNow and GuideWire an asset
• Experience with financial reporting and analytics
• Exceptional verbal and written communication skills
• A strong ability to influence and effectively negotiate with stakeholders
• A valid driver's license with a driving record acceptable to the company
• Preference will be given to bilingual candidates (French and English)

Salary Range

$73,500 - $123,500

High degree of proficiency with English required to service customers, both internal to the company and external, across Canada.

About Us

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.

What’s in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Go ahead and expect a lot — you deserve it.

It’s better here — but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [e-mail].

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

About The Team

Economical is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.