Advancement Communications Lead

Lawrence University Department of Theatre Arts; Appleton; On-site; CAD 77,000 - 105,000; Full time

Job summary

Lawrence University in Appleton, WI seeks an Assistant Director of Advancement Communications to lead multi-channel marketing for alumni and donor engagement. You will craft compelling stories, manage email campaigns, social content, and print projects, and collaborate across campus to support fundraising priorities and university visibility.

This role requires a Bachelor’s degree, 2+ years of experience, strong writing/editing, and proficiency with email platforms and Canva for digital content.

Qualifications

• Bachelor's degree in related area; private liberal arts setting preferred.
• 2+ years relevant experience in communications or advancement.
• Exceptional writing, editing, and storytelling abilities.
• Ability to craft on-brand digital content for social media and email.
• Experience with email marketing platforms.
• Experience formatting letters and managing web content.
• Strong interpersonal and customer service skills.

Responsibilities

• Execute multi-channel marketing and communications plans to engage alumni and donors.
• Lead email campaigns to drive annual fund support, event registration, and affinity engagement.
• Grow and manage social media presence across platforms and develop a strategic calendar.
• Coordinate print projects and work with external vendors for campaigns.
• Provide content, editing, and coordination for alumni website and microsites.
• Support crowdfunding initiatives with marketing plans.
• Maintain and respond to the Alumni inbox with professional service.
• Support university events and special projects as required.

Skills

Writing

Editing

Copywriting

Graphic design

Social media management

Email marketing systems

Communication

Customer service

Education

Bachelor's degree in related area

Tools

Canva

AlumnIQ

ThankView

Job description

Lawrence University in Appleton, WI seeks an Assistant Director of Advancement Communications to lead multi-channel marketing for alumni and donor engagement. You will craft compelling stories, manage email campaigns, social content, and print projects, and collaborate across campus to support fundraising priorities and university visibility.

This role requires a Bachelor’s degree, 2+ years of experience, strong writing/editing, and proficiency with email platforms and Canva for digital content.