Adobe CDP Architect

Querentia; Vancouver; On-site; CAD 120,000 - 180,000; Full time

Job summary

Querentia is seeking an experienced Adobe CDP Architect to lead a data and journey transformation program for a Canadian utility client. This strategic role drives journey mapping workshops, translates business outcomes into a robust Real-Time CDP architecture, and guides end-to-end implementation of Adobe’s data and activation stack.

The architect will bridge business stakeholders with engineering teams, ensuring privacy-compliant, insight-driven customer journeys that align with regulatory

Qualifications

• 7–10+ years in Customer Data or Digital Architecture roles.
• 3+ years hands‑on experience with Adobe Real-Time CDP.
• Experience leading journey mapping workshops.
• Proven ability to design unified customer profiles at scale.
• Strong knowledge of identity resolution and XDM design.

Responsibilities

• Lead journey mapping workshops and translate outcomes into data/activation requirements.
• Own the Adobe Real-Time CDP architecture, data ingestion, and governance models.
• Ensure privacy-by-design and regulatory compliance across Canada.
• Collaborate with stakeholders and engineering teams to deliver end-to-end solutions.

Skills

Adobe RT CDP

Journey mapping

Data architecture

Identity resolution

XDM schema

Stakeholder leadership

Tools

Adobe Experience Platform

Adobe Journey Optimizer

Job description

Duration: 40 hours per week

Position Overview

We are seeking an experienced Adobe CDP Architect to lead a customer data and journey transformation program for a prominent Canadian Utility client. This strategic role is responsible for driving journey mapping workshops, translating core business outcomes into robust Adobe Real-Time CDP architecture, and guiding the end-to-end implementation of Adobe’s data and activation stack.

The architect serves as the essential bridge between business stakeholders and technical engineering teams, ensuring all customer journeys are insight-driven, fully privacy-compliant, and smoothly operationalized through Adobe CDP and downstream activation platforms.

Key Responsibilities

1. Journey Mapping & Business Discovery

• Lead comprehensive journey mapping workshops with cross-functional utility stakeholders (Customer Care, Marketing, Digital, Operations, IT, Data, Privacy).
• Identify and document priority customer journeys, including onboarding, outage communications, billing structures, self-service portals, and clean energy programs.
• Translate distinct journey stages into structured data, identity resolution, and downstream activation requirements.
• Define clear customer use cases, success metrics, and KPIs aligned with utility regulatory standards and customer experience goals.

2. Adobe CDP Architecture & Design

• Own the overarching solution architecture for Adobe Real-Time CDP, including profile schema design, identity namespace strategies, data ingestion models (batch, streaming, API), and data governance/consent modeling.
• Design highly scalable customer profiles that cleanly unify online, offline, operational, and third-party data points.
• Define segment and audience categorization strategies aligned directly with mapped customer journeys.
• Maintain strict alignment with Adobe Experience Platform (AEP) architectural best practices.
• Guide, mentor, and oversee the hands‑on configuration of Adobe CDP across active delivery teams.
• Partner with Adobe Journey Optimizer, Adobe Analytics, and downstream activation platforms as applicable.
• Provide architectural direction for multi-source data ingestion, covering CRMs, Customer Information Systems (CIS), Billing platforms, Outage Management Systems (OMS), AMI/smart meters, Web/Mobile, and Call Center logs.
• Support data quality enrichment, real‑time activation use cases, formal testing, validation, and go‑live readiness.

4. Data Governance, Privacy & Compliance

• Ensure a privacy‑by‑design implementation that complies with Canadian regulations (PIPEDA and provincial utility rules) and consent management standards.
• Partner with Legal, Privacy, and Security teams to establish data access rules, retention policies, and automated consent enforcement in downstream activations.

5. Stakeholder & Program Leadership

• Act as a trusted technical advisor to senior client stakeholders, collaborating seamlessly with Program Managers, Business Analysts, and Engineering teams.
• Contribute heavily to roadmap development, MVP sequencing, value realization planning, and long‑term operating model design.

Required Qualifications

Core Skills & Experience

• 7–10+ years of proven success in Customer Data, Martech, or Digital Architecture roles.
• 3+ years of direct, hands‑on architectural experience with Adobe Real-Time CDP.
• Extensive background running journey mapping workshops and customer experience design in enterprise environments.
• Proven track record designing and deploying unified customer profiles at a large scale.
• Deep understanding of identity resolution, XDM schema design, and enterprise data modeling.

Platform Expertise

• Adobe Real-Time CDP and Adobe Experience Platform (AEP) core services.
• Adobe Journey Optimizer (Highly Preferred).

Industry & Leadership Domain

• Experience working within Utilities, Energy, Telco, or highly regulated environments is strongly preferred.
• Familiarity with Customer Information Systems (CIS), billing platforms, call center data, and IoT/AMI data matrices is a major plus.
• Strong facilitation skills for both executive leadership and engineering-level workshops.
• Ability to work comfortably within multi‑vendor, matrixed delivery environments.

Nice-to-Have

• Official Adobe certifications (AEP / CDP Architect or Developer).
• Familiarity with Agile delivery frameworks and scaled enterprise release programs.