Admissions Manager

Primacorp Ventures; New Westminster; On-site; CAD 60,000 - 65,000; Full time

Benefits offered by this job

Base salary 60k–65k CAD

Lucrative bonus structure

Extended medical and dental coverage

Career growth opportunities

Job summary

Primacorp Ventures is seeking an Admissions Manager to lead the CDI College and Vancouver Career College admissions teams in the Greater Vancouver area. You will coach a team of Admissions Representatives to meet enrollment targets while upholding ethical, student-centric practices.

You will collaborate with the Regional Director of Admissions, manage end-to-end enrollment processes, track weekly KPIs, and drive community events that promote program starts and student success.

Qualifications

• Admissions experience required — minimum 2+ years in post-secondary or career college admissions.
• 3–5+ years of proven consultative sales, account management, or recruitment experience.
• Post-secondary diploma or certificate in Business, Sales, Marketing, Communications, or related field preferred.

Responsibilities

• Provide direct leadership, coaching, and daily support to campus admissions representatives.
• Conduct performance reviews focusing on conversion metrics and enrollment KPIs.
• Set work schedules to align with demand and inquiry volume.
• Mentor and train staff in partnership with Regional Director of Admissions.
• Drive team culture, ensure ethical standards and compliance.

Skills

Leadership & Coaching

Sales & Recruitment

Communication

Organization & Project Management

CRM Proficiency

MS Office

Education

Post-secondary diploma

Tools

MS Office

CRM databases

Job description

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At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!

Job Posting: Admissions Manager

Job Title: Admissions Manager

Reports To: Regional Director of Admissions

Employment Type: Full-Time | Immediate Start (ASAP)

Compensation: $60,000 – $65,000 / year + Lucrative Bonus Structure

Benefits: Extended Health & Dental Benefits + Paid Vacation

POSITION OVERVIEW

The Admissions Manager provides operational leadership, strategic guidance, and daily coaching to the campus admissions team across CDI College and Vancouver Career College.

In this role, you will lead a team of Admissions Representatives (ADOAs) to meet and exceed student enrollment, retention, and start targets for our Greater Vancouver Area programs. You will foster a high-performance sales culture centered on ethical admissions practices, candidate care, and student success.

KEY RESPONSIBILITIES

1. Team Leadership & Performance Management

Provide direct leadership, coaching, and daily support to campus admissions representatives.

Conduct regular performance reviews focusing on key conversion metrics (appointments set, show rates, interviews, closing rates, lead-to-start, velocity, and follow-up touchpoints).

Set work schedules to align with business demands and inquiry volume.

Mentor and train staff in partnership with the Regional Director of Admissions.

Drive team culture, manage change, and ensure compliance with company ethical standards and codes of conduct.

2. Student Recruitment & Consultative Sales

Oversee prospective student inquiries across multiple channels (phone, email, text, walk-ins).

Conduct in-depth prospective student interviews to assess career goals and recommend appropriate diploma/certificate programs.

Implement effective motivational and follow-up strategies to maintain student engagement from initial contact to class start date.

3. Campus Administration & Operations

Oversee the end-to-end enrollment process, ensuring accurate paperwork, tuition/financing review, and prerequisite verification.

Track and maintain student documentation to ensure complete and compliant files prior to program start dates.

Monitor and report weekly KPIs and pipeline metrics (leads, appointments, enrollments, cancellations) to senior leadership.

Consistently meet and exceed monthly and annual campus enrollment and start goals.

Plan and lead community and campus events, including Open Houses, Information Sessions, Trade Shows, and promotional booths.

POSITION REQUIREMENTS

Education & Experience

Admissions Experience: Required — Minimum 2+ years of prior post-secondary or career college admissions experience.

Sales Background: 3–5+ years of proven track record in consultative sales, account management, or recruitment.

Education: Post-secondary diploma or certificate in Business, Sales, Marketing, Communications, or a related field preferred.

Skills & Core Competencies

Leadership & Coaching: Proven ability to mentor, train, and drive performance across a sales or admissions team.

Communication: Exceptional oral, written, and interpersonal communication skills; ability to connect authentically with diverse student profiles.

Driven & Goal-Oriented: Results-focused mindset with a strong track record of meeting target ratios and deadlines.

Organization: Excellent multi-tasking and pipeline-management skills in a fast-paced setting.

Technical Proficiency: Strong working knowledge of MS Office (Excel, Word, Outlook) and standard CRM/applicant databases.

WHAT WE OFFER

Competitive Base Salary: $60,000 – $65,000 per annum.

Lucrative Bonus Structure: Uncapped performance incentives tied to start and enrollment targets.

Comprehensive Benefits: Extended medical and dental coverage.

Career Growth: Opportunities for advancement within a growing national educational organization.

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