Account Planner

Media Experts; Toronto; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

A leading media agency in Toronto is seeking an Account Planner to develop and manage comprehensive advertising campaigns. The successful candidate will work closely with clients and internal teams, leveraging insights and analytics to inform strategies. This role promises a collaborative environment, contributing to significant campaigns that connect with consumers across major brands.

Benefits

Generous paid time off with at least 37 paid days annually

Flexible hybrid work model

Focus on personal development with formal training opportunities

Participation in community-based employee groups

Qualifications

• Entry–Associate level of experience with media planning.
• Driven desire to develop and excel in a media career.
• Client service oriented.

Responsibilities

• Prepare and present integrated media plans and proposals.
• Maintain the media plan; evaluate campaign performance.
• Build and maintain strong client and partner relationships.

Skills

Media planning and strategy

Market research and trend analysis

Analytics and performance monitoring

Budget management and optimization

Effective communication

Presentation skills

Education

Professional or educational background in Marketing or Advertising

Tools

Microsoft Office Suite

Media research tools (e.g. Clear Decisions, Vividata, Neilson)

Media planning tools (e.g. Prisma)

Job description

Join to apply for the Account Planner role at Media Experts

Join to apply for the Account Planner role at Media Experts

Assist in the development of detailed advertising campaign plans, incorporating client objectives, target audience insights, and budget constraints. Conduct thorough market research to inform planning decisions and identify emerging trends that could impact campaign success. Collaborate with buying and creative teams to ensure cohesive execution of campaign strategies across multiple media channels. Utilize analytics tools to monitor campaign performance, making adjustments to plans as necessary to meet KPIs and client expectations. Prepare and present reports on campaign progress and outcomes to internal stakeholders and clients, highlighting successes and areas for improvement. Support the planning process through developing the foundation of media plans, conducting competitive analysis, and assisting in partner selection. Core Skills : Media planning and strategy Market research and trend analysis Analytics and performance monitoring Budget management and optimization Effective communication and presentation

Position Summary

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Maintain the media plan and regularly evaluate the campaign performance.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process in order to deliver exceptional results.
• Oversee the administration and maintenance of the media plan.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Ensure client budgets are managed and on track.
• Support the creation of campaign post reports.
• Source and evaluate proposals from media partners as required.
• Assist with document creation : presentations, visual summaries, schedules and reports.
• Prepare media Point Of Views (POVs) / evaluations.
• Remain up to date with latest updates from major media partners.
• Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Professional or educational background in Marketing and / or Advertising would give leverage to this application.
• Entry – Associate level of experience with media planning.
• Experience within an integrated advertising agency an asset.
• Driven desire to develop and excel in a media career.
• Client service oriented.
• Curiosity, with a passion for continuous development.
• Understanding of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Working collaboratively with Canada’s most iconic brands, Media Experts’ mission is to forge deeper connections with consumers. Our comprehensive view of this diverse and ever-changing landscape allows us to create impactful integrated media solutions. Since 1981, we have stood out as pioneers, thought leaders and mavericks. Our playbook for success is built on innovative approaches and unique technologies and is firmly rooted in our culture of care and commitment to our partners and collaborators. We are uniquely positioned to help our clients win in the Canada of today and tomorrow.

Media Experts is a leading full-service media agency delivering integrated solutions for clients such as Bell Canada, Honda, Netflix, Interac, Moosehead, Pizza Pizza, Royal Canadian Mint and Specsavers. With three offices strategically located in Montreal, Toronto, and Vancouver, Media Experts is part of the IPG Mediabrands network. For more information, please visit www.mediaexperts.com.

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [emailprotected] .

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Strategy / Planning, Advertising, and Marketing

Advertising Services, Broadcast Media Production and Distribution, and Technology, Information and Media

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