Account Manager, Search, Social & Programmatic

GroupM; Vancouver; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

GroupM is seeking an Account Manager to oversee clients' digital initiatives. You will implement strategies for social, search, and programmatic campaigns, ensuring alignment with client goals. This role requires excellent communication skills, analytical thinking, and the ability to thrive in a fast-paced environment.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• 2 to 3 years of experience in digital media.
• Strong understanding of paid media strategies.
• Proficiency in major paid social and search platforms.

Responsibilities

• Manage day-to-day client digital initiatives.
• Implement strategic digital marketing plans.
• Track and optimize campaign performance.

Skills

Account management

Digital media experience

Analytical mindset

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Google Analytics

Excel

PowerPoint

Job description

About WPP Media u00A0

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WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

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WPP Media is WPPu2019s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

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At WPP Media, we believe in the power of our culture and our people. Itu2019s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Mediau2019s shared core values:

• Be u00A0 Extraordinary u00A0 by u00A0 Leading Collectively u00A0 to u00A0 Inspire transformational Creativity.
• Create an u00A0 Open u00A0 environment by u00A0 Balancing People and Client Experiences u00A0 by u00A0 Cultivating Trust .
• Lead u00A0 Optimistically u00A0 by u00A0 Championing Growth u00A0 and Development u00A0 to u00A0 Mobilize the Enterprise . u00A0

About EssenceMediacom : A Leading WPP Media Brand

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EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the worldu2019s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy u2014 built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

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Role Summary

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As Account Manager, you will be responsible for the day-to-day management of clientsu2019 digital initiatives. This includes defining the strategy and overseeing the execution of social, search and programmatic, aligned with the clientu2019s business objectives. u00A0

In this role, you will develop a strong foundation in digital media while helping both your team and your client advance their digital capabilities. u00A0

You will play a key role in connecting paid, owned, and earned platforms while demonstrating clear ROI across all digital activities, in a fast-paced and collaborative environment. u00A0

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Key Responsibilities : u00A0

• Develop and implement strategic digital marketing plans aligned with client objectives across search , social , & programmatic . u00A0
• Define audience strategies and campaign plans that exceed client expectations. u00A0
• Present and secure client approval for media plans, insertion orders, and campaign strategies. u00A0
• Oversee account management processes to ensure seamless execution. u00A0
• Build and maintain strong client relationships through regular communication and proactive expectation management. u00A0
• Identify revenue growth opportunities within existing accounts. u00A0
• Track, analyze, and optimize campaign performance to maximize client investment. u00A0
• Prepare and deliver monthly performance reports, ensuring data accuracy and providing meaningful insights. u00A0
• Collaborate closely with media planners and client service teams to identify opportunities for channel expansion and media innovation. u00A0
• Develop expertise across ecommerce, search, social, and display/video, building a reputation for innovation and efficiency. u00A0
• Mentor and coach junior team members. u00A0
• Stay current on digital marketing trends and consumer behaviour to continuously enhance client strategies. u00A0

Skills and Behaviour : u00A0

• 2 to 3 years of experience in digital media, with hands-on planning and buying across multiple platforms (Google, Meta , Linked I n, Pinterest). u00A0
• Strong account management skills, with experience handling complex digital campaigns. u00A0
• Proven track record in growing client accounts and delivering excellent customer service. u00A0
• Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously. u00A0
• Strong understanding of how paid media complements owned and earned strategies to meet business goals. u00A0
• Previous agency experience is highly preferred, including collaboration with media partners and digital publishers. u00A0
• Ability to thrive in a fast-paced, client-facing environment. u00A0
• Analytical mindset with strong problem-solving skills. u00A0
• Proficiency with major paid social platforms ( Meta Ads, Pinterest Ads, LinkedIn Ads) and search platforms (Google Ads, Bing Ads). u00A0
• Experience with programmatic tools (e.g. DV360, The Trade Desk) are a strong asset.
• Experience with analytical tools (Google Analytics) and advanced Excel/PowerPoint skills. u00A0
• Current Social/Search certifications across key platforms .

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weu2019re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. u00A0 u00A0 u00A0

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why weu2019ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. u00A0

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