Account Manager, Search, Social & Programmatic Vancouver, British Columbia

GroupM; Vancouver; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

As an Account Manager at a leading media agency, you will be responsible for managing client relationships and delivering effective digital marketing strategies. You will oversee social, search, and programmatic initiatives while mentoring team members, all within a collaborative and fast-paced environment. This role offers the opportunity to make a significant impact on client success and grow professionally in the dynamic field of digital media.

Benefits

Competitive medical and dental insurance

Significant paid time off

Employee mental health awareness days

Qualifications

• 2-3 years of experience in digital media.
• Proven track record in managing digital campaigns.
• Strong understanding of digital marketing strategies.

Responsibilities

• Manage clients' digital initiatives and strategies.
• Oversee the execution of social, search, and programmatic campaigns.
• Build and maintain strong client relationships.

Skills

Digital media experience

Account management

Analytical skills

Organizational skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

Google Analytics

Excel

PowerPoint

DV360

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary

As Account Manager, you will be responsible for the day-to-day management of clients’ digital initiatives. This includes defining the strategy and overseeing the execution of social, search and programmatic, aligned with the client’s business objectives.

In this role, you will develop a strong foundation in digital media while helping both your team and your client advance their digital capabilities.

You will play a key role in connecting paid, owned, and earned platforms while demonstrating clear ROI across all digital activities, in a fast-paced and collaborative environment.

Key Responsibilities:

• Develop and implement strategic digital marketing plans aligned with client objectives across search, social, & programmatic.
• Define audience strategies and campaign plans that exceed client expectations.
• Present and secure client approval for media plans, insertion orders, and campaign strategies.
• Oversee account management processes to ensure seamless execution.
• Build and maintain strong client relationships through regular communication and proactive expectation management.
• Identify revenue growth opportunities within existing accounts.
• Track, analyze, and optimize campaign performance to maximize client investment.
• Prepare and deliver monthly performance reports, ensuring data accuracy and providing meaningful insights.
• Collaborate closely with media planners and client service teams to identify opportunities for channel expansion and media innovation.
• Develop expertise across ecommerce, search, social, and display/video, building a reputation for innovation and efficiency.
• Mentor and coach junior team members.
• Stay current on digital marketing trends and consumer behaviour to continuously enhance client strategies.

Skills and Behaviour:

• 2 to 3 years of experience in digital media, with hands-on planning and buying across multiple platforms (Google, Meta, LinkedIn, Pinterest).
• Strong account management skills, with experience handling complex digital campaigns.
• Proven track record in growing client accounts and delivering excellent customer service.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Strong understanding of how paid media complements owned and earned strategies to meet business goals.
• Previous agency experience is highly preferred, including collaboration with media partners and digital publishers.
• Ability to thrive in a fast-paced, client-facing environment.
• Analytical mindset with strong problem-solving skills.
• Proficiency with major paid social platforms (Meta Ads, Pinterest Ads, LinkedIn Ads) and search platforms (Google Ads, Bing Ads).
• Experience with programmatic tools (e.g. DV360, The Trade Desk) are a strong asset.
• Experience with analytical tools (Google Analytics) and advanced Excel/PowerPoint skills.
• Current Social/Search certifications across key platforms.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.