Account Manager, Paid Search Toronto, Ontario

GroupM; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Account Manager for Paid Search to lead digital marketing initiatives. In this role, you will develop and execute strategies that align with client goals, manage complex campaigns, and foster strong client relationships. You will leverage your analytical skills and technical proficiency in digital platforms to drive performance and ensure client satisfaction. This position offers a unique opportunity to work within a diverse team, where your contributions will help shape innovative marketing solutions and enhance client success in a fast-paced environment. If you're passionate about digital marketing and eager to grow your career, this role is perfect for you.

Qualifications

• 2-3 years of account/client management experience with digital campaigns.
• Hands-on experience with Google and Bing platforms.

Responsibilities

• Manage day-to-day digital paid search initiatives and strategies.
• Monitor and optimize campaign performance to maximize client investment.

Skills

Cross-channel marketing

Client management

Digital campaign management

Analytical mindset

Attention to detail

Professional client interaction

Mentoring

Knowledge of French

Education

Google search fundamentals certification

Additional Google Certifications

Tools

Google Ads

Microsoft Ads (Bing Ads)

Google Analytics

Microsoft Excel

Microsoft PowerPoint

Job description

As the Account Manager, Paid Search, you will be responsible for the day-to-day management of a client's digital paid search initiatives. This includes developing strategy and managing the execution of search marketing campaigns based on the client's business objectives.

Key Responsibilities:

1. Create, manage and execute strategic digital marketing plans that meet client goals
2. Create, present and gain client approval on insertion orders, campaign strategies and tactics
3. Oversee and deliver on Account Management business processes
4. Forecast, generate and maximize revenue opportunities with clients
5. Monitor, track, evaluate, report and optimize campaign performance to maximize client investment
6. Deliver monthly client reports, verify data accuracy, provide analysis and keep clients updated on account status.
7. Scope and develop new business with companies looking to meet their marketing goals using search marketing
8. Build a solid partnership with your accounts media planners and the client services team, balancing each other’s expertise to find and develop practical ideas for future media growth, channel expansions or channel optimization
9. Maintain positive client relationships, expectations and communications with the assistance of internal resources
10. Coach and develop the team
11. Stay up-to-date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts

What You Bring:

1. A true cross channel marketer, with hands-on experience planning and buying across multiple platforms such as Google, Bing.
2. Google search fundamentals certification
3. 2-3 years of account/client management experience with complex paid/digital campaigns; multi-level sales/selling into accounts;
4. Track record of growing account scale and success, delivering great customer experiences through your working relationships on the client side
5. Technical and analytical mindset with demonstrated ability to use paid media strategy to complement owned and earned media campaigns and meet business objectives
6. Experience using all digital biddable platforms (Search: Google Ads, Microsoft Ads aka: Bing Ads) and analytical tools (Google Analytics)
7. High level of attention to detail and the ability to handle and prioritize multiple accounts
8. Ability to interact in a professional manner and deal with clients face-to-face in a fast-paced environment
9. High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
10. Desire to manage and mentor junior members of a team
11. Knowledge of French language is an asset

Nice-to-Haves:

1. Additional Google Certifications in digital marketing is an asset
2. Experience in managing Apple Search Ads
3. Knowledge and experience with the usage of scripts for automation within Google ads
4. Demonstrated previous leadership skills
5. Prior experience in an agency environment highly desired, who have experience in handling media partner representatives and participating on digital media publisher relationships

About GroupM

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, Wavemaker, Essencemediacom, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

We’re an equal opportunity employer and value diversity in our workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.