Account Manager, Paid Search & Social Toronto, Ontario

GroupM; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Account Manager specializing in Paid Search and Paid Social to develop and lead innovative strategies across various platforms. This role involves managing global client campaigns, optimizing performance, and ensuring client satisfaction through effective communication. The ideal candidate will have hands-on experience in campaign execution and a strong analytical mindset, ready to foster innovation in a fast-paced environment. Join a dynamic team where your expertise will shape the future of media investment and drive impactful results for clients.

Qualifications

• 2+ years of experience in managing paid search and social campaigns.
• Strong attention to detail and ability to manage multiple projects.

Responsibilities

• Manage day-to-day operations of paid search and social media campaigns.
• Monitor and optimize campaign performance to maximize ROI.

Skills

Paid Search Campaign Management

Paid Social Campaign Management

Google Ads

Bing Ads

Social Media Platforms

Analytical Skills

Time Management

Client Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Search Ads 360

Microsoft Office (Excel, PowerPoint)

Job description

GroupM

Account Manager – Hybrid Paid Search and Paid Social

OVERVIEW:

The Account Manager – Paid Search and Paid Social is responsible for developing and leading the paid search and paid social media strategies and executing these tactics across multiple channels. As the Account Manager, you will manage the day-to-day operations and support of a global client’s paid search and social initiatives. This includes developing strategies and managing the execution of campaigns aligned with the client’s business objectives.

YOUR IMPACT:

• Manage paid search and paid social media campaigns across platforms like Google, Bing, Facebook, Instagram, Twitter, Snap, LinkedIn, Pinterest, and TikTok.
• Create, manage, and execute strategic paid search and social plans that meet client goals.
• Define campaign strategies and deliverables that exceed client expectations.
• Create, present, and secure client approval for campaign strategies and tactics.
• Oversee, deliver, and lead account management processes.
• Monitor, evaluate, and optimize campaign performance to maximize client ROI.
• Collaborate with internal teams and sister agencies on campaign development.
• Maintain positive client relationships through effective communication and expectation management.
• Build on existing paid search and social media expertise, fostering innovation and efficiency.
• Stay updated on industry trends and recommend account improvements.
• Lead the creation of new business presentations, POVs, best practices, and process documentation.

YOUR QUALIFICATIONS:

• Hands-on experience planning and executing paid search and paid social campaigns.
• Knowledge of platforms such as Google Ads, Search Ads 360, Bing Ads, Facebook/Instagram, Twitter, Snap, LinkedIn, Pinterest.
• Strong attention to detail and time management skills.
• Minimum of 2 years of experience in paid search and paid social.
• Professional interaction skills suitable for dealing with clients in a fast-paced environment.
• High proficiency in Microsoft Office, especially Excel and PowerPoint.
• Technical and analytical mindset.

ABOUT GROUPM:

GroupM is the world’s leading media investment company, managing over $63B in annual media investment through agencies such as Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as the programmatic audience company, Xaxis. Our portfolio includes Data & Technology, Investment, and Services, all aimed at shaping the next era of media where advertising works better for people. We leverage scale to innovate, differentiate, and generate sustained value for our clients globally.

GroupM is an equal opportunity employer that values diversity. If you require accommodations during the recruitment process due to a disability or special need, please inform us. While we appreciate all applications, only shortlisted candidates will be contacted.