Account Executive, Paid Media

Zeno Group; Toronto; On-site; CAD 45,000 - 80,000; Full time

Job summary

An established industry player is seeking a motivated Account Executive to join their dynamic digital team in Toronto. This role focuses on driving paid media execution and optimization, particularly in paid social. You will manage client relationships, present innovative strategies, and analyze performance metrics to ensure campaign success. The company values its employees, offering a supportive environment that promotes work-life balance, diversity, and wellness. If you are passionate about digital marketing and eager to make a significant impact, this opportunity could be the perfect fit for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Generous Vacation

Tuition Assistance

Financial Coaching

Employee Resource Groups

Wellness Allowance

Qualifications

• 1-3 years of experience in paid media and digital marketing.
• Strong understanding of performance metrics and reporting.

Responsibilities

• Execute and optimize digital campaigns across various platforms.
• Build and manage client relationships while presenting strategies.

Skills

Paid Media

Digital Marketing

Client Relationship Management

Project Management

Performance Metrics Analysis

Problem Solving

Education

Bachelor's Degree

Tools

Facebook Ads Manager

Google Ads

GA4

GTM

Meta Events Manager

Job description

About The Role:

We are looking for an Account Executive to join our Toronto Digital team. The AE, Paid Media is responsible for driving paid execution, optimization, and reporting with a strong focus on paid social. Other responsibilities include building and managing client relationships, presenting strategies, concepts, and helping to develop proposals and POVs on digital trends and mining strategic work and data.

Responsibilities

• Execute and optimize Digital campaigns including but not limited to paid social, display, OLV (online video) and SEM campaigns with fluid budget and aggressive back-end goals.
• Exhibit a solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
• Share responsibility for reporting and help drive forward-thinking strategy.
• Understand social content strategy and ability to provide recommendations to ensure content resonates with target audiences.
• Understand nuances between various display and programmatic partners, can determine optimal partner/strategy for client goals, and negotiate rates.

About You

• 1-3 years of paid media / digital experience.
• Ability to manage multiple projects with an eye for detail and collaborating with team members to execute and follow through.
• Bachelor’s degree.
• Experience buying programmatic display.
• Experience in SEM/PPC.
• Experience working with Facebook Ads Manager.
• Possess an understanding of performance metrics and the ability to spot trends, highlight insights and recommendations moving forward.
• Strong organization, managing time effectively, managing multiple projects simultaneously and a bulldog mentality.
• Strong grasp of paid media & reporting platforms such as Facebook, Twitter, Instagram, Pinterest, Google, YouTube, Tik Tok, GA4, and Snapchat.
• Knowledge on GTM, Meta Events Manager etc. a plus.
• Google and/or Meta Blueprint certifications a plus.
• Strong problem solver, proactive and solutions oriented.

ABOUT US

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

ABOUT OUR BENEFITS

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with tuition assistance, life insurance and free access to a certified financial coach. And our unique Zeno Wellness program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.