Account Executive - Atlantic Region - NFL/NS/NB

Sterling Brokers; Nova Scotia; On-site; CAD 75,000 - 90,000; Full time

Benefits offered by this job

Health and wellness benefits

Flexible paid time off

Commission opportunities

Growth with a tech-enabled company

Job summary

Sterling Brokers is hiring an Account Executive to serve businesses across Atlantic Canada, including Nova Scotia, New Brunswick, and Newfoundland and Labrador. The role can be based in Halifax or another location within the region, with a technology-enabled benefits platform.

You will manage the full sales cycle, build relationships, and collaborate with internal teams to deliver tailored insurance solutions.

Qualifications

• Licensed insurance advisor with LLQP and E&O in good standing in home province.
• Nice to have: additional provincial licenses or willingness to become licensed region-wide.
• Certifications such as CFP/CLU/CEBS are a plus.
• Must be licensed in the province where the client HQ is located to earn commission.

Responsibilities

• Manage full sales process across Atlantic Canada territory from initial contact to close.
• Present tailored insurance solutions and demonstrate value to clients.
• Collaborate with internal teams for seamless implementation and delivery.
• Maintain records and forecast progress toward quotas using Salesforce.
• Generate and qualify leads; leverage CRM tools to optimize performance.

Skills

Licensed insurance advisor (LLQP)

E&O coverage

CFP, CLU, CEBS (nice to have)

Territory licensing across provinces

Lead generation ability

Sales acumen

Tools

Excel

Salesforce

Salesloft

Job description

About Sterling Brokers

Sterling is the leading Benefits Management Platform in Canada. We create best-in-class client experiences through technology, product and expertise. In Canada our products include Employee Benefit plan design, access to wellness partners and access to the insurance carrier market along with specialized plans only Sterling can deliver. Our technology ensures that HR teams and businesses are provided with the latest digital enrolment technology for their staff. Our advisors and account service teams are dedicated to providing employers with unwavering people-first support.

We're hiring an Account Executive to serve businesses across Atlantic Canada — spanning Nova Scotia, New Brunswick, and Newfoundland and Labrador. This role can be based out of Halifax or another location within the region.

Responsibilities

• Manage the entire sales process, from initial contact to close of deal, across your Atlantic Canada territory.
• Understand client needs and present tailored solutions, effectively demonstrating the value of our insurance products and services.
• Collaborate with internal teams to ensure seamless implementation and delivery of solutions to clients.
• Continuously expand your knowledge of our offerings and industry trends to stay ahead of the competition.
• Keep organized records and track progress toward business goals and quotas using Salesforce.
• Leverage Excel, Salesforce, and Salesloft to streamline your sales activities, track progress, and optimize your performance.
• Engage in strategic planning with your manager to continually fine-tune your territory approach to improve sales results on a weekly, monthly, and quarterly basis.
• Receive leads from a variety of sources (BDRs, Marketing, Partnerships), while also generating new business opportunities independently across the region.
• Collaborate with our internal GRS team to support client requirements for financial planning services and/or retirement/investment plans as part of their Group Benefits solution.

Qualifications

• Mandatory: Licensed insurance advisor — LLQP (Life, Accident and Sickness License) and E&O Coverage in force and in good standing in your home province (Nova Scotia, New Brunswick, or Newfoundland and Labrador).
• Nice to have: Licensed in additional Atlantic provinces, or willing to become licensed in other provinces in the region as your territory grows.
• Nice to have but not required: Segregated funds experience, CFP, CLU, CEBS designations, or other relevant credentials.
• Please note: It is our company policy, and an insurance regulation, that you be licensed in the province where the customer's business is headquartered in order to earn commission income on that business.

Required Skills

• Proven experience as a successful Account Executive or in a comparable sales role within the insurance industry, specifically in group benefits.
• Experience working in a business-to-business sales environment with a multi-stage sales process.
• Strong track record of independently generating leads, qualifying prospects, and closing deals.
• Proficiency in utilizing Excel for data analysis and reporting.
• Experience with Salesforce and Salesloft, or similar CRM and sales automation tools.
• Excellent communication and negotiation skills, with the ability to build rapport and establish trust with clients across diverse Atlantic communities.
• Self-motivated and target-driven, with a passion for exceeding sales goals.
• Strong organizational and time management skills, with the ability to manage a multi-province territory effectively.

Pay Range And Compensation Package

• $75,000 - $90,000 (CAD) base salary
• Commission Structure
• Comprehensive health and wellness benefits
• Flexible Paid Time Off
• Opportunities to grow with a high-performing, technology-enabled organization