Account Director - AdFarm

RR46; Calgary; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

3% RRSP contributions

Health Spending Account

Health and cell phone reimbursements

Hybrid working environment

Job summary

AdFarm, a long-standing Agri-Marketing firm in Calgary, is seeking an Account Director to lead client accounts, drive growth, and manage budgets. You will foster cross-functional collaboration and mentor a team of account managers while building lasting client relationships.

The role requires a strong background in marketing leadership, strategic planning, and digital marketing expertise, with a focus on organic growth and client satisfaction. Hybrid work is offered.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business, or related field.
• 10+ years of experience in client service or marketing direction at an advertising or marketing agency.
• Strong organizational and time management skills.
• Affinity for AI tools and willingness to adopt them strategically.
• Ability to lead cross-functional teams.
• Excellent interpersonal and communication skills.
• Strong knowledge of digital marketing channels (social media, SEO, PPC, and email marketing).

Responsibilities

• Lead, manage and hold others accountable.
• Strategic planning and client management.
• Drive organic growth and oversee billings.
• Oversee annual budgeting and forecasting.
• Build and maintain relationships with key decision-makers.
• Identify client needs and opportunities and develop tailored strategies.
• Serve as primary point of contact for clients and ensure seamless communication.
• Collaborate with cross-functional teams to develop campaigns.
• Lead and mentor account managers; delegate tasks and provide guidance.
• Monitor performance and drive continuous improvement.

Skills

Strategic planning

Client relationship management

Team leadership

Budgeting & forecasting

AI tools affinity

Digital marketing knowledge

Education

Bachelor's degree in marketing, advertising, communications, business, or related field

10+ years of experience in client service or marketing direction in an advertising/marketing agency

Job description

AdFarm, a 40+year-old Agri-Marketing business whose PURPOSE isto be a catalyst for the evolution of agriculture.

Our clients range from crop and crop chemical, nutrition and protection to equipment, technology, sustainability, food and health. If you have experience working with this type of client—or want that experience—this role will be a great fit.

As the Account Director, you are responsible for supporting various client account portfolio s effectively supporting the client relationship, driving business growth, and delivering successful agri-marketing campaigns.

You’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• Lead, Manage & Hold others Accountable.

• Strategic Planning & Client Management

• Organic Growth

• Billings

• Annual Budgeting & Forecasting

You’ll have success here if you value clear processes and feel qualified to do the following things:

• Build and maintain a strong, long-lasting relationship with key decision-makers at our client’s organization and across their business.

• Proactively identify client needs and opportunities and develop tailored strategies to address them.
• In some cases, serve as the primary point of contact for clients, ensuring seamless communication and issue resolution.

• Collaborate with cross-functional teams to develop innovative and effective marketing campaigns.

• Lead and mentor the team of account managers, fostering a culture of excellence and collaboration.

• Delegate tasks effectively, provide clear guidance, and empower team members to deliver outstanding results.

• Monitor team performance and provide regular feedback to drive continuous improvement.

• Oversee budget management and financial forecasting for assigned accounts.
• Monitor project profitability and identify opportunities for cost optimization.
• Identify potential new business opportunities within the client account s. Focusing on organic growth opportunities.
• Contribute to the AdFarm’s overall business growth and strategic direction.

• Quality Control

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

• A bachelor's degree in marketing, advertising, communications, business, or a related field is required.

• 10+ years of experience in client service, marketing direction or a related role within an advertising or marketing agency are essential.

• Strong organizational and time management skills

• An affinity to AI tools and willingness to adopt them strategically
• The capacity to lead and inspire cross-functional teams

• The ability to identify and resolve challenges

• A solid understanding of budgeting, financial reporting, and contract negotiations

• Exceptional interpersonal and communication skills
• The ability to think critically, analyze market trends, and develop innovative marketing strategies

• Strong knowledge of digital marketing channels, including social media, SEO, PPC, and email marketing

We offer all employees 3% RRSP contributions on an annual basis, benefits with a Health Spending Account, Health and Cell Phone Reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Our culture is paramount at AdFarm, so we hire according to values, mutual respect and ability to work collaboratively in a high-performing team.