VP, Client Engagement

Williamthomasdigital; Toronto; On-site; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Opportunity for significant impact

Collaborative work environment

Freedom to lead big ideas

Job summary

A leading marketing agency in Toronto seeks a VP, Client Engagement to drive strategic partnerships with major clients. The role requires over 10 years of experience in CRM and a proven track record in growing multi-million dollar accounts. You will lead cross-functional teams to deliver exceptional results, crafting narratives that connect with ambitious brands. This is not just a management role; it's about building relationships and driving impactful changes in customer experiences.

Qualifications

• 10+ years of experience in CRM or customer experience leadership.
• Proven success in growing multi-million dollar accounts.
• Deep understanding of AI and marketing automation platforms.

Responsibilities

• Lead strategic client partnerships and ensure successful execution.
• Drive account growth and identify new opportunities.
• Inspire and mentor cross-functional teams for high performance.

Skills

Client relationship management

Data-driven marketing

Team leadership

Strategic thinking

Tools

Salesforce

Braze

Adobe

Job description

VP, Client Engagement

William Thomas Digital (WTD) is seeking a bold, experienced, and client-obsessed leader to join our growing agency as VP, Client Engagement. In this role, you’ll be at the forefront of shaping how some of North America’s most respected brands build meaningful relationships with their customers through unforgettable, tech-enabled, data-driven experiences.

This is not a corner-office role. This is a roll-up-your-sleeves, get-shit-done, push-the-limits, be-creative, be-collaborative, be-imaginative, and be-passionate-about-winning kind of job. You’ll partner with ambitious brands and the most innovative minds in CRM, CX, AI, and marketing tech to make things happen and make them matter.

About WTD

Recognized as one of North America’s fastest-growing marketing agencies, WTD is on a mission to redefine what’s possible in personalized customer experience. Our team brings together top talent across CRM, marketing automation, data, AI, creative tech, and customer journey design. We’re platform-agnostic, relentlessly creative, and fiercely focused on outcomes.

We design personalized experiences at the intersection of creativity, data, and technology powered by AI and engineered for the next era of customer engagement. From dynamic lifecycle programs and loyalty ecosystems to immersive onboarding flows, spatial web activations, and agentic platforms that learn, adapt, and act on behalf of the customer, our work transforms how brands build relationships. Whether it’s CRM, web, mobile, or emerging experiences, we create connected systems that drive value, loyalty, and growth at scale.

What You’ll Do

Lead Strategic Client Partnerships

• Be the senior-most day-to-day leader across a portfolio of high-value client relationships, with a direct line to executive decision-makers (CMO, CTO, CDO, VP Marketing).
• Act as a true strategic advisor helping clients define bold visions, solve tough challenges, and deliver extraordinary results.
• Build and maintain trusted partnerships by embedding yourself in your clients’ businesses and helping them anticipate what's next.

Drive Account Growth & Commercial Impact

• Own and deliver against clear revenue growth and targets across your portfolio.
• Identify whitespace, shape new scopes, influence roadmaps, and drive expansion opportunities that align with client goals and agency vision.
• Partner across strategy, creative, data, and tech to ensure recommendations are visionary, and executable.
• Push clients and internal teams to think bigger, act faster, and build smarter.

Be a Builder, Not Just a Boss

• Create clarity from complexity crafting powerful stories and persuasive narratives that bring ideas to life through decks, workshops, roadmaps, and vision documents.
• Personally lead executive presentations, discovery sessions, co-creation workshops, and planning engagements that shape the future of your clients’ customer experience.
• Roll up your sleeves to work alongside strategy, creative, and tech teams shaping deliverables, stress-testing ideas, and championing excellence across everything we put into the world.

Inspire and Lead Cross-Functional Teams

• Lead and mentor a team of account directors and cultivate a high-performance, high-accountability culture rooted in creativity, curiosity, and customer obsession.
• Develop and mentor future client leaders investing in their growth, championing their ideas, and raising the bar for what’s possible.

Be a Voice of Thought Leadership

• Represent WTD at senior client meetings, executive reviews, and industry-facing engagements.
• Lead annual planning, QBRs, and vision-setting moments that shape how our clients think about customer experience.
• Bring bold, differentiated thinking to the table on where the world is going, how customers are evolving, and how technology can unlock new growth.

Own the Relationship and the Results

• Be the bridge between client ambition and agency execution.
• Ensure quality, consistency, and value across every touchpoint.
• Roll up your sleeves and dive in where needed because the best leaders lead from the front.

What You Bring

• 10+ years of experience leading client relationships within a CRM, customer experience, digital transformation, or agency environment.
• A proven track record of growing and expanding complex, multi-million dollar accounts.
• Deep understanding of data-driven marketing, lifecycle engagement, personalization, loyalty, AI, and marketing automation platforms (Salesforce, Braze, Adobe, Customer.io, Bloomreach).
• Ability to command a room, inspire a team, and build trust with the most senior stakeholders.
• Experience influencing large-scale programs that include platform integration, data strategy, omnichannel orchestration, and innovation.
• A commercial mindset, a strategic soul, and an entrepreneurial spirit.
• Passion for helping clients win and a fire to help your team win right alongside them.

Why Join Us

This isn’t a job where you inherit a book of business and keep it warm. This is a role for someone who wants to build big ideas, big relationships, big results. You’ll help shape the future of WTD and our clients, with the freedom to lead, the support to succeed, and the opportunity to make your mark on the industry.

If you're ready to lead boldly, partner deeply, and deliver extraordinary things, let's talk.