ABM Marketing Manager

EcoOnline; Toronto; On-site; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Generous PTO

Extended Parental Leave

Robust Health Coverage

Accelerated Learning Paths

Team Wellness Initiatives

Company-wide Events

Employee Resource Groups

Recognition Awards

Job summary

EcoOnline in Canada is seeking a revenue-focused B2B demand generation marketer to own regional campaigns and ABM programs. You will collaborate with Sales, Product Marketing and RevOps to generate pipeline and strengthen customer engagement.

As part of the NAM Demand Generation team, you’ll plan multi-channel campaigns, measure ROI and optimize performance. A 3–6 year track record in SaaS marketing and strong communication are essential.

Qualifications

• 3–6 years of B2B SaaS marketing experience.
• Experience in account-based marketing and demand generation.
• Strong project management and cross-functional collaboration.
• Experience with regional marketing programs and campaign metrics.

Responsibilities

• Plan and execute integrated marketing campaigns supporting regional pipeline goals.
• Coordinate campaign launches across digital, content, events and sales enablement.
• Partner with Product Marketing to regionalise global launches and messaging.
• Work with Marketing Operations to optimise campaign performance and reporting.
• Partner with Sales & The Partner Team on account targeting and pipeline acceleration.
• Measure performance and ROI.
• Collaborate with Enterprise & Mid-Market leadership.
• Support strategic account programs and regional sales initiatives.
• Manage campaign calendars and project timelines.
• Present campaign performance and recommendations to leadership.

Skills

B2B SaaS marketing

ABM programs

Demand generation

Campaign management

Project management

Pipeline generation

HubSpot

Salesforce

Written & verbal communication

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

Want to be a part of a company that’s making a difference?

We’re a growing global tech company, with huge potential for curious and caring minds, committed to each other, to deliversolutions that protect people and the planet for future generations. Our team of experts are focused on creating meaningful impact and making a real difference for our customers.

Impact: A strong connection to our mission through product, customer and impact is essential. We protect people and the planet by helping businesses mitigate risks and create safer, healthier workplaces.

Innovation: Trusted by over 11,000 customers, you’ll have the chance to work with industry experts and thought leaders, dedicated to driving positive change. We believe in fostering a trusting environment that empowers our team to grow, innovate, and succeed.

Growth: Connect commercial growth to personal growth opportunities. Benefit from a wide range of learning opportunities for ambitious professionals seeking development in a rapidly expanding sector.

We're on a mission to protect people and the planet by building and deploying transformative software. We need everyone's energy and commitment, regardless of region or rank, to make that mission a reality for millions more customers.

Our culture code, a set of principles that underpins our values, is our commitment to each other and workingbetter together.

Join EcoOnline and be part of a mission dedicated to driving positive change. Read on to learn more about the opportunity and how you can have a positive impact!

About the Role

This role sits within the NAM Demand Generation team and partners closely with Sales, Business Development, Product Marketing, RevOps, Customer Success and Global Marketing to execute regional marketing programs that generate pipeline, accelerate opportunities and strengthen customer engagement.

This role is a revenue-focused B2B demand generation marketer who owns the creation, execution and optimisation of integrated, multi-channel campaigns. With a strong focus on account-based marketing (ABM) programs, this role will partner across go-to-market teams to engage high-priority accounts, generate quality leads, accelerate and grow opportunities and build a measurable sales pipeline.

Key Responsibilities

Regional Marketing

• Plan and execute integrated marketing campaigns supporting regional pipeline goals.

• Coordinate campaign launches across digital, content, events and sales enablement.

• Partner with Product Marketing to regionalise global launches and messaging.

• Work with Marketing Operations to optimise campaign performance and reporting.

• Partner with Sales & The Partner Team on account targeting, and pipeline acceleration.

• Measure performance and ROI.

Sales & Partner Team Partnership

• Collaborate with Enterprise & Mid-Market leadership.

• Support strategic account programs and regional sales initiatives.

• Build and execute campaign plans aligned to quarterly pipeline priorities.

Campaign Operations

• Manage campaign calendars and project timelines.

• Coordinate with creative, digital, content and external vendors.

• Ensure accurate execution through HubSpot and Salesforce.

• Present campaign performance and recommendations to leadership.

Success Measures

• Marketing-qualified pipeline contribution

• Webinar performance

• Campaign execution quality and on-time delivery

• Sales stakeholder satisfaction

• Regional marketing ROI

• Quarterly business impact

What we're looking for

• 3–6 years of B2B SaaS marketing experience.

• Experience in account based marketing, demand generation, and campaign management.

• Strong project management skills.

• Experience executing end-to-end regional marketing programs.

• Strong understanding of pipeline generation, campaign performance and marketing ROI.

• Comfortable working across Enterprise & Mid-Market segments and partnering with Sales Leadership.

• HubSpot and Salesforce experience preferred.

• Strong written and verbal communication skills.

• Bachelor’s degree in marketing, Business or related field preferred.

Our Benefits

We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process.

• Generous Paid Time Off

• Extended Parental Leave

• Robust Health Coverage

• Accelerated Learning Paths

• Team Wellness Initiatives

• Company-wide Events

• Employee Resource Groups

• Recognition awards

EcoOnline is proud to be an equal-opportunityemployer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels safe and empowered to be themselves. Our Talent Acquisition team reviews all applications and believes in the potential of individuals who may not meet all the specific requirements but demonstrate the attitude, alignment with our values and drive to succeed.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need any assistance due to a disability, please speak to your talent acquisition partner.