Web Production Specialist

Olly Olly; São Paulo; Remote; BRL 33,000 - 40,000; Full time

Benefits offered by this job

Salary $600 USD/mo

100% remote

Vacation days 15

Job summary

Olly Olly is seeking a Web Production Specialist to transform briefs and approved copy into visually compelling web pages. You will optimize layouts, select imagery, and ensure design supports conversion and credibility across client sites.

You’ll work with WordPress, Gutenberg, and page builders to create trustworthy, mobile-friendly pages. A 1–2 year track record in web design or digital marketing with a strong portfolio is required.

Qualifications

• 1–2 years experience in web design or digital marketing with a portfolio showing real aesthetic judgment.
• Visual design sensibility for trustworthy vs. template-y pages.
• WordPress mastery including Gutenberg, Elementor, WP Bakery and ACF.
• Image editing and formatting, optimization for web; AI tools like Canva, Photoshop, Gemini.

Responsibilities

• Design implementation: Build and style service pages, city landing pages, and web content.
• Visual content curation: Select client photos, enhance them with AI tools or source non-stock imagery.
• Layout optimization: Create visual hierarchy to guide visitors to CTAs.
• Copy tweaks for UI: Tighten headlines and adjust text for layout balance.
• Conversion-focused design: Implement clear CTAs, whitespace, and mobile responsiveness.
• Brand execution: Maintain consistency while adapting style per client.
• Design QA: Conduct visual QA before handoff.
• Collaborate: Work with Onboarding Specialists to translate recommendations into visuals.

Skills

Web design

UX/UI design

Typography awareness

Conversion-focused design

Copy editing for UI

Responsive design

Tools

WordPress

Gutenberg

Elementor

WP Bakery

Advanced Custom Fields

Canva

Photoshop

Gemini

Job description

Given that this position requires English proficiency, we are only considering CV's provided in English. Thank you, and we look forward to your submission!

About Olly Olly

Ready to roll up your sleeves and help transform local marketing forever? At Olly Olly, we’re blending technology and real-world expertise to empower businesses across the U.S. like never before. We believe small businesses are the backbone of our economy. That’s why we’re on a mission to provide them with tools, strategies and insights that help them rank higher, generate high-quality leads, get calls and reviews, and, above all, grow sustainably, without the hassle.

The Olly Olly platform complements our hands-on service perfectly: it’s no-nonsense, easy-to-use software that helps local businesses streamline operations and contact management, drive leads, stabilize cash flow and maximize revenue with minimal effort, so they can reclaim their time to focus on what they do best.

Why We Need You

We're moving beyond template execution. Our automation handles the technical scaffolding and copy generation, but great websites need a designer's eye to make them convert. As a Web Production Specialist, you'll transform strategic briefs and approved copy into visually compelling web pages. You'll select or enhance imagery that builds trust (not stock photo mediocrity), create layouts that guide visitors naturally toward conversion, and ensure every design element reinforces our clients' professional credibility.

This role is for someone who understands how copy, typography, and visual design work together. While you're not a copywriter, you need to know when copy needs minor adjustments to improve the UI—how character count affects layout, when to break up text for scannability, and how typography choices impact credibility. You're a web designer who can spot when a photo undermines credibility, when a layout buries the most important message, and when visual hierarchy isn't working.

The Impact You'll Have

• Design implementation: Build and style service pages, city landing pages, and web content using provided copy and strategic direction

• Visual content curation: Select the best client photos, enhance them using AI tools (Gemini, etc.), or source imagery that doesn't scream "stock photo"\

• Layout optimization: Apply design thinking to create visual hierarchy that guides visitors toward CTAs naturally

• Copy refinement for UI: Make minor copy adjustments to enhance visual flow—tightening headlines, breaking up text blocks, adjusting character count for optimal layout

• Conversion-focused design: Implement clear CTAs, scannable content structure, trust signals, whitespace, and mobile-responsive layouts

• Brand execution: Maintain visual consistency while adapting design style to each client's industry and personality

• Design QA: Conduct thorough visual QA before handoff, ensuring pages feel polished, professional, and purposeful

• Collaborate: Work with Onboarding Specialists to interpret strategic recommendations and translate them into compelling visual experiences

You’ll be the craftsperson who transforms functional pages into genuinely effective ones—building sites that don’t just rank but actually win business through superior design execution.

What We Really Need From You

Core Requirements

• 1-2 years experience in web design or digital marketing with a portfolio showing real aesthetic judgment

• Visual design sensibility: You know what makes a page feel trustworthy vs. cheap, professional vs. template-y

• WordPress mastery: High-level familiarity with WordPress as a Content Management System, including:

  • Hands-on expertise with Gutenberg block editor and page builders (Elementor, WP Bakery, etc.)

  • Working knowledge of Advanced Custom Fields (ACF) for creating and managing custom content structures

  • Ability to work confidently within theme parameters and constraints

• Image editing expertise: Professional-level experience with image editing and file formatting, including:

  • Strong understanding of file types, formats, and optimization for web

  • Proficiency with AI enhancement tools (Canva, Photoshop, Gemini, etc.)

  • This is not a "nice to have"—you should understand this before coming onboard

• Copy and typography awareness: Understanding of how typography, character count, and text layout affect visual hierarchy and user experience—with ability to make minor copy adjustments to enhance the UI

• Conversion-focused design knowledge: How whitespace, color, typography, and imagery affect user behavior

• Basic SEO understanding: Title tags, headers, meta descriptions so your design choices don't break technical requirements

• Critical eye for quality: You spot misaligned elements, poor photo choices, and visual inconsistencies others miss

• Ability to work within structured timelines while maintaining design standards

What Would Be Big Pluses

• Basic HTML/CSS knowledge for understanding how design choices translate to web structure and identifying when issues need to be escalated

• Formal training in graphic design, UX/UI design, or visual communication

• Experience with A/B testing or conversion optimization principles

• Photography or videography skills

• Prior work in agencies where you juggled design quality with client volume

• Familiarity with accessibility standards and responsive design principles

What You'll Love About Working at Olly Olly

• Salary: $600 USD paid monthly

• Flexible work: 100% remote. Core hours for collaboration (8 AM – 5 PM EST, Mon–Fri)

• Work-life balance: 15 vacation days + U.S. holidays