Vice President of Marketing

Vyne Dental; Brasil; Teletrabalho; BRL 200.000 - 250.000; Tempo integral

Resumo da oferta

A leading healthcare technology firm is seeking a Vice President of Marketing to develop a comprehensive strategy aligned with company goals. The ideal candidate will drive brand and performance marketing efforts, leveraging data-driven insights for measurable growth. Strong preference for candidates experienced in marketing to dental and acute care sectors. This role offers a remote working option.

Qualificações

• 10+ years of progressive marketing leadership experience, with at least 5+ years in a senior leadership role.
• Proven success in marketing to healthcare audiences, particularly in dental and/or acute care.
• Deep understanding of the full marketing funnel and performance marketing principles.

Responsabilidades

• Develop and lead the execution of a comprehensive marketing strategy.
• Partner with Sales and Product to align go-to-market strategies.
• Own and evolve the company’s brand architecture and market narrative.

Conhecimentos

Analytical skills

Communication

Leadership

Marketing strategy

Data-driven decision-making

Formação académica

MBA or advanced degree in Marketing or Business

Ferramentas

Salesforce

HubSpot

Google Analytics

Descrição da oferta de emprego

Job Details Salary Range: Undisclosed Description

Title of Position: Vice President of Marketing

Organizational Relationship : Reports to Chief Revenue Officer

Job Family: Marketing

Managerial Responsibilities: Direct/Indirect

Classification: Exempt / Full-Time

Location Considerations: Strong preference for candidates residing in Georgia, Utah, or Indiana Loc ation: #LI-Remote

GENERAL SUMMARY:

Vyne is a $100M+ ARR healthcare technology company that helps connect disparate data and streamline communication across the healthcare ecosystem. We serve both the acute/medical and dental markets with a suite of solutions designed to improve operational efficiency, reduce administrative burden, and enhance both provider and patient experiences.

Our mission is to eliminate friction in healthcare communication —from claim attachments to secure data exchange—empowering organizations to deliver more coordinated, compliant, and efficient care. With a growing portfolio of products and deep expertise in regulatory and workflow complexities, Vyne is a trusted partner to thousands of providers, payers, and health systems nationwide.

We’re seeking a Vice President of Corporate Marketing who blends strategic vision with hands-on execution across both performance and brand marketing . The ideal candidate is highly analytical, deeply experienced in data-driven decision-making, and skilled at turning insights into marketing strategies that drive measurable growth, elevate brand equity, and support the full customer lifecycle.

Key Responsibilities Strategic Leadership

• Develop and lead the execution of a comprehensive marketing strategy aligned with company goals, revenue targets, and product roadmaps.
• Partner with Sales, Product, Revenue Operations, and Customer Success to align go-to-market (GTM) strategies across the funnel.
• Serve as the voice of the customer within the organization, leveraging insights to inform product positioning and messaging.

Brand & Positioning

• Own and evolve the company’s brand architecture and market narrative across all products and segments.
• Ensure consistent and compelling messaging across all channels, with a particular focus on differentiation in the dental and acute care spaces.

Demand Generation & Growth Marketing

• Lead a high-performance growth and demand generation engine to deliver high-quality pipeline at scale.
• Oversee paid media, SEO/SEM, ABM, webinars, content syndication, and campaign performance across channels.
• Leverage a strong analytical framework to measure effectiveness and optimize ROI.

Lifecycle & Customer Marketing

• Build a lifecycle marketing function that drives engagement, expansion, retention, and advocacy across customer segments.
• Partner with CS and Product to support onboarding, upsell, renewal, and NPS programs.

Team Development & Operations

• Recruit, mentor, and retain top marketing talent across multiple disciplines.
• Implement scalable processes, technologies, and workflows to drive marketing efficiency.
• Own marketing budget, planning, forecasting, and vendor management.

PHYSICAL DEMAND:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

SECURITY ROLE / RESPONSIBILITY:

• Protected Health Information (“PHI”): This position may have access to and be responsible for the security of PHI/PI on an incidental basis.
• Human Resource Information: This position may have access to and be responsible for the security of information including salary, insurance, reviews, resumes.
• Financial Admin: This position may have access to and be responsible for the security of financial administrative accounts and corporate accounts.
• Application Admin: This position may have access to and be responsible for securely administering user access to corporate applications.

Qualifications
Qualifications

• 10+ years of progressive marketing leadership experience, with at least 5+ years in a senior leadership role at a B2B SaaS company.
• Proven success in marketing to healthcare audiences , with a strong preference for experience in dental and/or acute care segments .
• Deep understanding of the full marketing funnel and performance marketing principles.
• Strong command of data, analytics, and attribution modeling —able to make decisions grounded in metrics and experimentation.
• Demonstrated ability to build and scale multi-functional teams across brand, growth, and lifecycle.
• Exceptional communication, storytelling, and executive presence.
• Experience in fast-scaling environments and driving change through cross-functional influence.

Preferred Qualifications

• Prior experience at a company with $100M+ in ARR and multiple product lines.
• Familiarity with Salesforce, HubSpot/Marketo, Google Analytics, Pardot, Chili Piper, Outreach & other GTM tools.
• MBA or advanced degree in Marketing, Business, or related field.

Vyne provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetics, or veteran status. In addition to federal law requirements, Vyne follows applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.