User Operations Manager (In-App Traffic/Tools)

Keeta; São Paulo; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

A leading company in the internet marketplace sector is seeking a User Operations Manager to oversee traffic operations and user growth initiatives. The role involves developing strategies for in-platform resources, optimizing traffic ROI, and analyzing performance data. Join a dynamic team at Keeta to drive impactful change and contribute to the company's global ambitions.

Qualificações

• 5+ years in internet platform traffic operations or growth product roles.
• Experience in e-commerce or local services platforms is a plus.
• Strong analytical skills and hands-on experience in traffic strategies.

Responsabilidades

• Develop strategies and manage daily operations for traffic resources.
• Build and operate self-growth tools to enhance organic traffic.
• Establish core metrics for traffic distribution and conduct performance analysis.

Conhecimentos

Data analysis

Traffic distribution strategies

A/B testing

Project execution

Cross-team collaboration

Formação académica

Bachelor’s degree or above

Descrição da oferta de emprego

User Operations Manager (In-App Traffic/Tools)

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Job Responsibilities:

1. Traffic Resource Operation
   Develop overall strategies and manage daily operations for various in-platform traffic resources (e.g., banners, featured placements, feeds, etc.).
   Collaborate with product, content, and design teams to plan and execute resource placements, improving exposure efficiency and click-through rates.
   Continuously optimize resource utilization through A/B testing, CTR analysis, and other methods to maximize traffic ROI.
2. Self-Growth Tool Exploration & Operation
   Build and operate self-growth tools (e.g., referral programs, social sharing incentives, recommendations) to enhance organic traffic acquisition.
   Design user engagement funnels and incentive mechanisms for different scenarios to drive sharing and referral behaviors.
   Analyze tool performance data, identify bottlenecks, and iterate on product features and operational strategies.
3. Data Analysis & Performance Evaluation
   Establish core metrics for traffic distribution and conversion, conducting real-time monitoring and attribution analysis.
   Regularly generate reports on strategy effectiveness, key resource performance, and user behavior trends.
   Provide data-driven optimization recommendations and standardize best practices.

Job Requirements:

1. Education: Bachelor’s degree or above; preference for STEM, business, or related fields.
2. Experience: 5+ years in internet platform traffic operations, content distribution, or growth product roles; experience in e-commerce, O2O, or local services platforms is a plus; prior work in overseas internet products is advantageous; deep understanding of in-platform resource management and user growth funnels.
3. Skills: Proficient in data analysis tools with strong analytical skills; hands-on experience in traffic distribution strategies, content efficiency evaluation, and A/B testing; strong cross-team collaboration and project execution skills; results-driven.

Why Join Us?

At Keeta, you’ll thrive in a fast-growing business with global ambitions. Enjoy rich professional and life experiences alongside like-minded peers. Here, you’re not just an observer—you’re a creator and driver of change. Every effort you make will shape Keeta’s future, and every dream you pursue will take root and flourish!

Additional Information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Strategy/Planning
• Industries: Internet Marketplace Platforms and Food and Beverage Services