Third-Party User Acquisition Channel Operations Manager
Direct message the job poster from Keeta
Job Responsibilities:
- Cross-Industry Partnership Development & Management
- Identify and onboard high-value local cross-industry partners (e.g., shopping districts, chain brands, media platforms, lifestyle service providers) aligned with business objectives.
- Design and execute co-marketing initiatives, traffic exchange programs, and mutual benefit schemes to amplify brand and traffic impact.
- Oversee end-to-end partnership lifecycle, including resource alignment, contract negotiation, execution monitoring, and performance evaluation.
Local Traffic Channel Expansion
- Build and maintain a regional network of local traffic channels (offline stores, communities, exhibitions) for targeted user acquisition.
- Coordinate with offline operations and field teams to implement joint promotions, enhancing local brand penetration.
- Analyze local market behaviors and channel characteristics to develop tailored traffic partnership strategies.
Joint Marketing Campaign Execution
- Lead cross-platform campaign planning, defining target audiences, communication paths, and resource allocation.
- Collaborate with brand, PR, product, and legal teams to ensure seamless project execution.
- Drive innovative marketing integration to maximize campaign impact for high-quality user conversion.
Job Requirements:
- Education: Bachelor’s degree or above; preference for majors in Marketing, Advertising, or Business Management.
- Experience: 5+ years in business development, cross-industry partnerships, or marketing roles.
- Prior experience in O2O, local services, e-commerce platforms, or consumer brands is a plus.
- Established network of third-party traffic channels/cross-industry resources preferred.
- Skills: Strong negotiation and partnership management skills with knowledge of standard collaboration workflows; data-driven mindset with excellent project execution and problem-solving abilities; proficiency in analytics tools for post-campaign review and strategy optimization.
Why Join Keeta?
At Keeta, you’ll accelerate your career in a high-growth business with global aspirations. Collaborate with talented peers, enjoy diverse experiences, and become a creator—not just a spectator. Every contribution you make leaves a lasting mark, and every dream you pursue finds room to thrive!
Seniority level
Employment type
Job function
Industries
- Internet Marketplace Platforms and Food and Beverage Services