Sr. Manager, Marketing Sports

The Walt Disney Company; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global entertainment company is hiring a Senior Marketing Manager in São Paulo to lead the sports marketing operation for ESPN within Disney+. The role focuses on developing strategies for brand presence and engagement across multiple platforms. Candidates should have extensive marketing experience and be comfortable with digital and subscription services. Strong leadership skills and a data-driven mindset are essential for success in this position.

Qualificações

• 6-7+ years of experience in marketing leadership roles.
• Advanced level of English; intermediate Spanish preferred.
• Solid experience with digital platforms and subscription services.

Responsabilidades

• Lead brand strategy and marketing for ESPN.
• Develop integrated campaigns across platforms.
• Drive user acquisition and engagement in a DTC environment.

Conhecimentos

Leadership

Data-driven marketing

Digital marketing

Brand building

Analytical skills

Formação académica

Bachelor's degree in Marketing or related field

Postgraduate degree (MBA) in Strategic Marketing or related

Ferramentas

CRM

Social media management tools

Descrição da oferta de emprego

Job Summary

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

Disney is seeking a Senior Marketing Manager to lead its sports marketing operation in Brazil, with direct responsibility for the ESPN brand and the promotion of sports within Disney+. This leader will play a pivotal role in strengthening Disney+’s presence in the sports universe, connecting ESPN’s power to new digital audiences, and driving engagement with fans across multiple platforms.

The Sr. Manager, Marketing Sports will be responsible for:

• Lead the brand strategy and marketing positioning for ESPN and sports content on Disney+, crafting strategies that resonate with sports fans and support overall business goals.
• Develop and execute 360° integrated campaigns across TV, digital, social, PR, partnerships, and live activations, with a strong data-driven mindset.
• Drive growth initiatives for user acquisition, engagement & upselling in a direct-to-consumer (DTC) environment.
• Oversee relationships with agencies, strategic partners and collaborate cross-functionally to align marketing efforts with broader business initiatives and ensure consistent messaging & impact.
• Manage marketing budgets, ensuring efficiency, ROI, and focus on impactful metrics.
• Identify opportunities for innovation and new ways to connect with more diverse audiences through sports.
• Act as brand guardian for ESPN in Brazil, ensuring consistency in identity and storytelling adapted to the local market.
• Strong analytical skills and the ability to turn data insights into actionable marketing strategies. Interpret data and results to measure the effectiveness of marketing initiatives, supporting strategic business decisions & contributing insights to the development of new seasons and upcoming titles.

What we need from you to be part of this story:

• 6-7+ years of experience in similar roles.
• Advanced level of English. Intermediate level of Spanish (plus).
• Solid experience in marketing leadership roles at major companies, with a strong focus on digital platforms and subscription services.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. A postgraduate degree (MBA or equivalent) in Strategic Marketing, Digital Transformation, or Business Management is highly desirable
• Proven track record in brand building and growth marketing using data-driven strategies.
• Ability to balance strategic thinking with hands-on execution, delivering excellence at speed.
• Experience managing teams, agencies, and cross-functional stakeholders.
• Strong knowledge of digital ecosystems, performance media, CRM, social media, and branded content.
• Growth Mindset: curiosity, resilience, future-oriented vision, and continuous learning.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”

Walt Disney

About DE & ESPN International

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC Brazil Ltda., which is part of a business we call DE & ESPN International.

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