Sr. Brand Coordinator, Seasonal Categories

Loyalty Rules; São Paulo; Presencial; BRL 90.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa de FMCG está procurando um Sr. Brand Coordinator para liderar estratégias e iniciativas de marca em São Paulo. Este papel será essencial para impulsionar o crescimento da marca e otimizar o desempenho de categorias, trabalhando em colaboração com equipes multifuncionais. Se você possui experiência em marketing e uma paixão pela indústria de alimentos, esta é uma oportunidade para fazer a diferença.

Qualificações

• Fluência em inglês obrigatória; espanhol é um diferencial.
• 5+ anos de experiência em marketing, preferencialmente na indústria de FMCG.
• Experiência comprovada em gerenciamento de categorias e estratégia de marca.

Responsabilidades

• Desenvolver estratégias que impulsionam o desempenho de categorias e marcas.
• Liderar a execução de programas de marketing de ponta a ponta.
• Garantir ativações sazonais impecáveis em parceria com equipes de vendas.

Conhecimentos

Análise

Comunicação

Gerenciamento de Portfólio

Formação académica

Graduação em Negócios, Marketing ou área relacionada

Descrição da oferta de emprego

Sr. Brand Coordinator, Seasonal Categories

Ready to shape category strategy and drive impactful brand growth? As a Sr. Brand Coordinator, Seasonal Categories you will take charge of building and executing end-to-end plans that generate market demand and ensure sustainable, profitable growth. You’ll lead strategic initiatives that align shopper, consumer, and customer needs — maximizing market share and return on investment.

Based in São Paulo SP, you will work closely with Customer Marketing, Sales, and multifunctional teams, influencing across the organization to bring category strategies to life and deliver measurable results. This role is your opportunity to lead with impact in a dynamic, cross-functional environment — driving innovation, commercial strategy, and execution excellence.

A Taste of What You’ll Be Doing

• Developing Winning Strategies – Translate deep insights into consumer, shopper, and market dynamics into actionable strategies that drive category and brand performance.
• Driving Cross-Functional Collaboration – Lead the execution of marketing programs from end to end, mobilizing cross-functional teams and resources to ensure alignment and flawless implementation.
• Leading Brand Communication – Partner with IMC and marketing teams to define and execute consistent communication strategies for both consumer and customer audiences.
• Co-Leading Strategic Initiatives – Collaborate with Innovation, Procurement, and Co-manufacturing teams to ensure seasonal readiness and a robust innovation pipeline.
• Ensuring Best-in-Class Execution – Deliver flawless seasonal activations in partnership with Revenue Growth Management (RGM), Customer Marketing, and Sales.
• Leveraging Data for Impact – Conduct in-depth analysis to continuously optimize POS investments and campaign ROI, working alongside Customer Marketing, Finance, and RGM.
• Owning the P&L – Take full ownership of the category’s P&L, influencing cross-functional partners across the value chain—from cost management to commercial strategy—to deliver sustainable growth.
• Driving Performance – Monitor key business drivers and develop data-driven action plans to meet and exceed targets.
• Developing Talent – Lead, mentor, and develop a high-performing team aligned with organizational capabilities and long-term growth ambitions.

We’re Looking for Someone With

• A degree in Business, Marketing, or a related field with strong analytical skills.
• 5+ years of experience in marketing, preferably within the FMCG industry.
• Proven experience in category management, brand strategy, portfolio optimization, and communication planning.
• Solid understanding of P&L ownership, consumer insights, RGM, and commercial execution.
• Strong interpersonal and communication skills; adaptable and able to manage complexity.
• Fluent English required; Spanish is a strong plus.
• High business acumen and passion for the food industry.

What’s Next

After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.

If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.

You can learn more at www.futureofsnacking.com , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here .

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Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.